The document outlines the launch of a new store in Rourkela, including a press meet, staff and parents meet, and karta ceremony to open the store. A number of activations and promotions were held during the launch like games, radio promotions, and exit interviews. Additional promotions included invitation cards to local employees, outdoor advertising like auto backs and announcements, as well as newspaper inserts, cable TV, and other media coverage. The document concludes with operation parameters including daily footfall, conversion rates, number of bills, and average ticket sizes for the first three days after launch.