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How	
  to	
  raise	
  
                       	
  
$US	
  1M	
  seed	
  funds	
  
 from	
  Hong	
  Kong       	
  

    simon@frenzoo.com	
  
                       	
  
         @simonhk 	
  
Launched	
  back	
  in	
  2009	
  




      “The	
  first	
  3d	
  virtual	
  world	
  on	
  the	
  web”
                                                                	
  
          Press!	
  Hype!	
  On	
  top	
  of	
  the	
  world!
                                                            	
  
Reached:	
  
                             #1	
  free	
  RPG	
  on	
  iOS	
  
                             #1	
  free	
  game	
  on	
  Kindle	
  Fire

  Raised	
  1M	
  in	
  new	
  funding	
  	
  

1	
  Million	
  users	
  in	
  two	
  weeks	
  
Tips	
  for	
  raising	
  out	
  of	
  HK	
  

(hard	
  learned	
  lessons)	
  
Make	
  something	
  people	
  want	
  	
  
(and	
  get	
  some	
  revenues)	
  
Increase	
  your	
  runway!	
  	
  
It’s	
  a	
  full	
  Wme	
  job	
  
Do	
  you	
  know…	
  
  1/	
  What	
  is	
  a	
  full	
  ratchet	
  clause?	
  
  2/	
  Does	
  a	
  converWble	
  note	
  convert	
  in	
  an	
  
   acquisiWon?	
  
  3/	
  What	
  is	
  the	
  current	
  trend	
  of	
  note	
  caps	
  
  etc	
  
Study	
  Up	
  
Prep	
  well	
  for	
  possible	
  quesWons	
  

 What	
  do	
  you	
  want	
  out	
  of	
  this	
  company?	
  
 What	
  will	
  you	
  do	
  with	
  the	
  funds?	
  
 What’s	
  to	
  stop	
  company	
  X	
  doing	
  that?	
  
 How	
  are	
  you	
  going	
  to	
  enter	
  China	
  market?	
  
 etc	
  
SERAP	
  is	
  your	
  friend	
  
Singapore	
  is	
  also	
  your	
  friend	
  
AlternaWve	
  funding	
  sources	
  


                                       *
Finding	
  your	
  angels	
  
Good	
  starWng	
  points	
  in	
  HK	
  
Groups	
  can	
  be	
  explosive*	
  
Angel	
  List	
  
It’s	
  a	
  numbers	
  game	
  
Tip	
  #	
  –	
  CampaignMonitor	
  is	
  your	
  friend	
  
Research	
  your	
  investors	
  
Research	
  yourself	
  
Four	
  Key	
  Things	
  to	
  afract	
  HK	
  angels	
  

a)	
  TracWon	
  
b)	
  Social	
  proof	
  
c)	
  A	
  carrot	
  
d)	
  Call	
  to	
  acWon	
  	
  	
  
TracWon	
  
Social	
  proof	
  
Carrot	
  
Call	
  to	
  acWon	
  
ABO:	
  Always	
  Be	
  Oversubscribed	
  
What	
  do	
  you	
  need	
  to	
  pitch?	
  
You	
  will	
  need…	
  

 Elevator	
  pitch	
  
 Video	
  
 Pitch	
  deck	
  
 Expanded	
  deck	
  
 1	
  page	
  teaser	
  
 3	
  year	
  P&L	
  projecWon	
  
 Cap	
  table	
  
Elevator	
  pitch	
  is	
  yr	
  beaWng	
  heart	
  




“Plukka sells fine designer          “8securities is the
jewelry at a fraction of             world's smartest
the usual retail price”!             online brokerage.”!
A	
  great	
  video	
  pitches	
  itself	
  
Cap	
  Table	
  
QUIZ	
  
1/	
  What	
  is	
  the	
  likely	
  exit	
  valuaWon	
  for	
  your	
  
 company?	
  
2/	
  What	
  is	
  your	
  return	
  user	
  rate	
  amer	
  a	
  month?	
  
3/	
  What	
  is	
  the	
  age	
  breakdown	
  of	
  your	
  users?	
  
Hacking	
  pitching	
  skills
                            	
  
Watch	
  Shark	
  Tank	
  
PracWce	
  your	
  pitch	
  
Closing	
  
Face	
  to	
  Face	
  Wme	
  is	
  invaluable	
  
Time	
  your	
  round	
  with	
  your	
  momentum	
  
Be	
  reasonable	
  in	
  negoWaWons	
  
Where	
  can	
  I	
  get	
  help	
  with	
  this	
  stuff?	
  
Tip	
  #	
  –	
  When	
  in	
  doubt…	
  
Tip	
  #	
  –	
  Get	
  advice	
  from	
  friends	
  
Happy	
  to	
  chat	
  




                 Let	
  me	
  buy	
  you	
  coffee
Thanks!	
  
simon@frenzoo.com	
  

Twifer	
  @simonhk	
  

Blog	
  IteraWngFun.com

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Raising Seed Funds