The document outlines Radix's marketing activities for their generic top-level domains (TLDs), including online and offline strategies. It highlights participation in major conferences, targeted online advertising, and collaborations with journalism organizations to enhance brand recognition and customer engagement. Radix promotes its TLDs, such as .press and .host, through various marketing tools and resources for registrar partners.

1. Marketing Activities- Online & Offline

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About Radix
LARGEST
Application from Asia
4
TLDs now LIVE!
31
Applications!
TOP 7
Most valuable strings
- Sedo
TOP 5
Pre-registered strings
on 1&1 &
United Domains

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A Strong Suite of Generics
• Radix generics are for ALL your customers – across geos, industry verticals & user
segments
• With Radix’s generic TLDs, your customers can now get their first choice names in a
quality extension
The only Registry with such an
attractive portfolio of generic TLDs

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Vertical Focused Extensions
• Ideal for Journalists,
Newsmakers &
Opinion Sharers
• Companyname.press
– Perfect for a
dedicated PR portal
• The Signature TLD of
the Hosting Industry
• The perfect extension
for tech startups, tech
companies, bloggers,,
tech products,
publications

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Marketing
Activities-
Radix
• Marketing Dashboards for all Registrars.
• Online marketing- Active Facebook & Twitter handles
• Targeted online marketing for .press & .host
• Presence at all ICANN Conferences
• Presence at all Web hosting Events - .host
• Presence at Global journalism & media related conferences - .press
• Presence at Premium Domain Conferences- NamesCon 2015
• Presence at large end customer facing conferences - SXSW 2015

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.WEBSITE -
Registrar
Coverage
• Coverage on the storefronts of
our registrar partners
• Running attractive promos with
our channel

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Marketing Tools &
Resource Center
for Registrar
Partners
Learn More
Providing partners with
readymade marketing
material that they can use:
• Banners
• Mailer Content
• Logos
• Landing Pages

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.website hoarding
in Los Angeles
• A moving truck with .website
branding to increase end
customer brand awareness

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Presence at ICANN
Conferences
• Showcasing our extensions at
the biggest Internet Industry
conference - ICANN

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Online Marketing-
Facebook Handle
• Active Facebook page giving
regular updates about our
extensions.
• Announcements of any
promotions or contests Radix is
running.

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Online Marketing -
Twitter
• Active Twitter handles to engage
with registrars and end customers
• Exciting contests on Twitter to
increase customer interaction.

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Online Marketing -
Twitter
• Tweeting about conferences
we attend to help bring in
booth traffic.
• Posting pictures of the team ,
swag offered at the booth etc to
increase traction.

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.PRESS – Targeted
Online Advertising
• Presence on jouranlism.co.uk-
A news media portal
• .press banners on online
journalism school portals such as
Poynter

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.PRESS –
Journalism
Conferences
Excellence in Journalism
2014
Attended by over 1000
Journalists
ONA Journalism Conference
Attended by over 1800
Journalists
• Engaging with the industry
through exciting contests to
increase brand recognition at
the .press booth at these
conferences.

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World Press
Freedom Month –
May ‘15
World Press Freedom Day – 3rd May
.PRESS to create a splash across the journalism & press
industry
Across Poynter.org, Jounralism.co.uk, Columbia
Journalism Review, Social Media + many more
1 million +
impressions
Reaching out to
700,000 users
• Contextual Ads on top press
related sites.
• Twitter, Facebook Contests
• Press releases announcing the
special pricing, PRESS Association
partnerships and promotions for
.PRESS Domains

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World Press
Freedom Month –
May ‘15
Exploring Partnerships with organizations like
– ONA (Online News Association)
– Freedom of the Press Foundation
– Committee to Protect Journalists (CPJ) also known as
Journalism’s Red Cross
Donating a part of revenue earned during this month to
a non-profit that works of the freedom of the press
• Tie ups to promote the
campaign with some of the
biggest journalism
organizations

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.HOST – Presence
at Hosting
Conferences
• World Hosting Day in
Germany - Over 6,000
attendees and 150 partner
companies
• HostingCon in USA - Over
3000 attendees from the
industry
• Cpanel Conference in
Houston- 250 attendees

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.host pioneer
Program
• Building more visibility and
awareness by getting
marquee users from the
industry to start using a .host
domain

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Premium Domains
- High Value
domain names
NamesCon 2015, Las Vegas
• Engaging with over 800
domainers
• Radix also participated in a
Premium domain auction at
NamesCon

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End Customer
Conferences -
SXSW 2015
• One of the biggest Interactive &
Tech conferences globally
• Over 72,000 registrations so far.
• Many start up and tech
companies are present for this
event- Engaging with the target
market for .tech & .site

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Live websites on
our extensions
www.modern.host www.freedom.press
www.livechat.website
• Every month the top 3 live
websites are highlighted in our
blogs, Registrar Newsletters,
mailers, Marketing material
etc
• Click here to check out our
Live websites

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THANK YOU!