The New gTLD Story & Challenges
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Originally presented to the audience at IIT B in India, in collaboration with ICANN. This presentation summarizes the new gTLD story and the challenges that the industry needs to addres. Originally presented by Neha Naik on 24th April, 2017
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The New gTLD Story & Challenges
- 1. New gTLDs – The Story & Challenges
- 2. 2 Introduction • Neha Naik - Director, Channel Partnerships at Radix • Part of the Internet Industry since 2005 • Been with Radix since 2012, previously at Directi About Radix • Founded by Bhavin Turakhia, Directi • Asia’s largest new domain registry • 3rd largest portfolio registry globally • 2.5 million+ domains on our new domains
- 3. 3 Radix’s Portfolio of New Domains 670,000+ domains 249,000+ domains 400,000+ domains 95,000+ domains 300,000+ domains 230,000+ domains 54,000+ domains 49,000+ domains Now Available!
- 4. The Need for New Domains
- 5. The Domain Landscape in 2012
- 7. 7 New Domains finally approved by ICANN in 2011
- 9. 9
- 10. 10 Conflicts
- 11. 11 The New Domain Market – Today 2017 Feb 2014 - Launch of the 1st New gTLD 1295 New TLDs Active 24 Million+ New Domains Registered 17,000+ New Domain sites in Alexa Top 1 Million list 335,000+ New Domains added this month
- 12. 12 Where Are The New Domains Being Registered? North America 3.6 Mil+ South America 1.6Mil+ Africa 87,000 Australia 630,000+ China 16 Mil+ Europe 2.9Mil+ Asia 19.6 Mil+ India 251,095
- 13. 13 India - Registrars & resellers are offering New Domains
- 14. 14 India – Active Usage of New Domains
- 15. 15 India – Active Usage of New Domains
- 16. 16 India – Active Usage of New Domains
- 18. 18 New Domain Challenges & Action Plan • Flood of Choices • Apprehensions – SEO? • Awareness
- 19. 19 Many Choices – the Problem • Registrar & reseller storefronts flooded with New TLDs • Problem of choice for Registrars + Buyers • Buyers confused with the host of options vs. 10 TLDs available previously
- 20. 20 Many Choices – the Solution • Better systems to show relevant results • Target customers with specific interests
- 21. 21 Many Choices – the Solution
- 22. 22 Many Choices – the Solution • Better systems to show relevant results • Target customers with specific interests
- 23. 23 Apprehensions – the Problem • How will new domains be treated from an SEO perspective? • Will websites be penalized for not having a ccTLD or a .com web address?
- 24. 24 Apprehensions – the Solution • Google confirms that new TLDs will be treated equally
- 25. 25 Awareness – the Problem • Very little consumer awareness about new gTLDs • Users just don’t know that there are new options in the market today!
- 26. 26 Awareness – the Solution • End Customer Marketing – Online & Offline • Talk to customers at Events • Enable the Entrepreneurs of tomorrow at Hackathons • Showcase influencers using New Domains
- 27. 27 Awareness – the Solution Attend & Sponsor startup & marketing events across the globe
- 28. 28 Awareness – the Solution Sponsor Hackatons – engage the student community 150+ Sponsored Hackathons 1,000+ Hackathon projects built on Radix domains 14,000+ Students engaged
- 29. Awareness needs to be the FOCUS!
- 30. 30 Power Packed Potential for the Future 20+ years of other TLDs vs. 3 years of New Domains
Editor's Notes
- India – 251,095 China – 16,713,562
- http://searchengineland.com/google-explains-how-they-handle-the-new-top-level-domains-tlds-225671 https://www.hover.com/blog/do-new-top-level-domains-affect-seo/ http://domainnamewire.com/2016/06/13/google-coughs-new-tlds-seo-boost-claims/