This document discusses managed DNS hosting services for domain name registrars. It explains that DNS converts domain names to IP addresses and allows online content to be found. Registrars traditionally provide both domain registration and DNS hosting, but can outsource DNS hosting to a managed provider. The document promotes a company's managed DNS hosting services, noting the importance of DNS for website and email activation. It also discusses trends showing growing demand and adoption of premium DNS solutions due to increasing online threats and costs of DNS outages.

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What is DNS?
■ DNS is the phonebook of the internet
■ The DNS is the system that converts Domain Names (www.example.com)
to I.P. addresses (192.0.2.1) to allow online content to be found
■ Domain Name Registrars traditionally provide both registration and DNS
hosting services to ensure Domain Names can be activated and utilised
online
■ DNS Hosting Services can be provided via a Registrars own internal
network, or by outsourcing the service to a Managed DNS Hosting
provider – such as ARI Registry Services
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Managed DNS for Registrars
www.example.com
Hosting of Top-Level zone
provided by the Registry
Hosting of Second-Level zone provided by the Domain Name Registrar, ISP, Hosting
Provider, internal client name-services or via an independent third party.
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Managed DNS for Registrars
www.example.com
DNS hosting is critical in the activation of web services including the website and mail
services of an organisation.
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Product Opportunity
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Product Opportunity
■ The provision of DNS hosting services is a critical opportunity for
Registrars to:
□ Activate client zones to ensure domain name utilisation and client
retention
□ Introduce additional revenues from complimentary services to domain
name registration
□ Ensure their clients are protected by the increasing threats of today’s
online world
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The Internet is Changing
■ The demands of the modern Internet grow day by day
□ Domain Name are exposed to online threats more than they ever have been
before
□ For many, their DNS solution leaves them exposed
□ Little thought is placed on the importance of DNS in overall application
performance
□ True DNS expertise is difficult to find, infrastructure investment can be cost
prohibitive

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of organisations are likely to
adopt a premium DNS solution
in the next financial year
66%
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BUSINESS IS RESPONDING

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*CIO Insights survey 2014
of organisations are extremely
likely to adopt a DNS solution
in the next financial year
38%
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BUSINESS IS RESPONDING

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THREATS ARE INCREASING
DDoS risk mitigation is becoming more difficult…
7 Hours
Average length of service disruption*
*CIO Insights survey 2014
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THREATS ARE INCREASING
The $$$ are mounting…
$105,710
Average cost of DNS Outage per hour*
*CIO Insights survey 2014
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Managed DNS: Market Trends
■ ARI Registry Services has conducted an analysis of the .com and .net
TLD zone files.
■ The objective is to determine the proportion of total zones managed
by premium DNS providers and the potential total opportunity
presented by the introduction of Managed DNS services

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Managed DNS: Market Trends
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PREMIUM DNS: MARKET TRENDS
Sum of Estimated Revenue Volume of Zones
$36,000,000
$37,000,000
$38,000,000
$39,000,000
$40,000,000
$41,000,000
$42,000,000
$43,000,000
$44,000,000
$45,000,000
$46,000,000
NOV 2013 MAR 2014 MAY 2014 NOV 2014
1,250,000
1,300,000
1,350,000
1,400,000
1,450,000
1,500,000
1,550,000
1,600,000
1,650,000
1,700,000
1,750,000
NOV 2013 MAR 2014 MAY 2014 NOV 2014
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AusRegistry International Pty Ltd, trading as ARI Registry Services
ACN 103 729 620 ABN 16 103 729 620
A Bombora Technologies company
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