Capital FM targets a mainstream audience that is mostly female around 58% ranging from teens to adults across major UK cities. Key103's audience is typically aged 25-44 years old covering all psychographics across Greater Manchester playing current and past hit songs from the 80s, 90s and 2000s. BBC Radio Manchester covers Manchester for a variety of ages broadcasting new music and talk shows to reach all demographics.

1. Market Research
Capital FM
The audience of Capital FMare mainstreamaudiencesasitbroadcastsmainstreammusic,andmost
of the audience isfemaleat58%. The audience thattheyreach outto is of youngages varyingfrom
teento adult.Theyaimto reachout to people of all psychographics.The coverage of Capital FMis
nationwide inmajorcities acrossthe UK.Below isan image of the areas served.
Key103
The audience of Key103 is typicallyaged25-44 yearsold. Theyaim at all psychographics.The
coverage of Key103 isall overGreater Manchester.Theybroadcastthe biggestsongsof the present
and theyalsoplayolderhitsfromthe 80’s, 90’s and 2000’s.
BBC RadioManchester
BBC radioManchesteris a radiostationthat coversManchester.It isaimedat a verityof ages.They
broadcast the biggestsongsof the presentandtheyalsohosttalk shows.Theyaimtoreach all
people of psychographics