The presentation discusses about the programme genre in Television in India

1. TELEVISION
J.Janardhan

2. TELEVISION DISTRIBUTION
 Terrestrial broadcasting first kind of distribution
 Its was limited to 50 Km only
 Delhi and its neighbouring states were able to grab
 Cable TV made its appearance in 1991
 Bombay skyscrapers and cooperative housing societies in the
sub-urbans
 Satellite based TV transmission proved to be successful
 Satellite TV gave us access to both national and International
channels

3. TELEVISION DISTRIBUTION
 In 2003, DD launched Direct-to-Home (DTH) services in
India
 Set-top box is mandatory to receive the signals
 Later, ZEE TV, Star TV, Dish TV and Tata Sky and several
other corporate companies launched same services

4. TELEVISION DISTRIBUTION
 In 2007, TRAI made CAS (Conditional Access System)
 Later, HITS (Headend-In-The Sky) mode launched to for TV
content in India
 HITS delivers the content to MSOs LCO
 HDTV is supreme distribution technology in TV content
 Mobile TV, IPTV, Digital Terrestrial Television

5. TELEVISION GENRES
 Television News
 Current Affairs
 News Trends
 Advertising in the news
 Spoofs on the news
 TV Documentaries
 Talk Shows
 Children Programmes
 Talent Hunt shows
 Religious Programmes
 Soap Operas

6. ELEMENTS OF TELEVISION
 Image Source
 Sound Source
 Transmitter (TV Channel)
 Receiver (TV Set)
 Display Device
 Sound Device

7. TV TRANSMISSION BANDS
 TV is transmitted on various bands
 It vary by country
 In USA- Band-III to V are used
 Band-I: do not have enough bandwidth
 Band-II: it can able to carry audio signals
 Band III-IV & V- these can carry both audio and video signals
 Most of the TV signals having 4MHz of bandwidth

8. TV TRANSMISSION BANDS
 VHF-Very high frequencies are channels (2to 13)
 UHF (Ultra high frequencies) includes 14 to 83 channels
 High Bands behaves like light waves
 NTSC (National Television Standard Committee) states video
signals must have 525 lines/second
 NTSC make easy for all TV sets to pick up same signals

9. CODE OF ETHICS
 I& B ministry & advertisers recommended COE
 Programmes be slotted into three categories
Universal (U)
Under Parental Guidance (U/A)
Adult (A)
1. Content Code provides list of themes
2. Crime and Violence
3. Sex Obscenity and Nudity
4. Drug, smoking, Tobacco and Alcohol
5. Libel and Defamation
6. Religion and Community

10. CODE OF ETHICS
7. Harm and Offence
8. Advertisements and General restriction
Social Objectives
 Act as catalyst for social change
 To promote national integrity
 To stimulate scientific temper
 To educate on population control and family welfare
 To provide agri. Information
 To promote environmental balance
 To highlight social welfare
 To promote games, sports, arts and culture

11. Thank You