The radio advert is persuasive and factual, using repetition to promote L'Oreal hair products. It features the voice of actress Penelope Cruz describing how L'Oreal gives shimmering, healthy glowing hair. The ad uses an informal yet informative tone to convey the message that L'Oreal will provide the perfect hair, though it lacks important details like price and availability.

1. Radio advert analysis sheets
What style of radio advert is it? (humorous, serious, factual, fiction, pastiche, repetition,
simple, complex, nostalgic, modern, futuristic, aggressive, seductive, persuasive, surreal,
immediacy, long term)
Persuasive- explains all the benefits of using L’Oreal. Factual - No ammonia Repetition-Glossy
What was the overall message?
look
ff
L’Oreal gives shimmering hair that glows, giving a healthy glow so they should buy the loreal
casting glows to indulge in the perfect hair
What types of voice/s were used in the advert? (Male/female, young/old, foreign accent,
British accent, celebrity?)
Female young about 30 odd and has an strong English accent. The person whos speaking is
Penelope cruz
What tone of language was used? (Conversational, informative, jokey etc)
She sounded like she was speaking like it was a conversation but she used short informative
sentences
Was there a tag line or slogan in the advert?
Because you’re worth it
How many times was the product or company name mentioned?
twice
Was there any contact details mentioned? (Phone number, web address etc)
no
What music or sound effects were used?
Soft classy music in the backround, Penelope cruz speaking and then annariator speaking over
her
What is the main purpose of the advert? (Informational, sales or special offers, promoting
a particular product)
Theirs an new glssy chocolate collection from casting crème gloss such as chocolate prol l mi
and caramel between. Giving an healthy glow.
Why do you think the advert was good or why do you think it wasn’t very good?
I think this advert isn’t good because is only 20 seconds long and within that time they just
describe the benefits of using L’Oreal and nothing more. They don’t say how long it will las,
where to get it from, the price etc. However the persuasive technique within this advert is
very powerful.