Radian6 Analysis DLD 2012 Summary
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The document summarizes social media conversations and demographics related to the DLD12 conference. Key findings include: - Internet privacy was a popular discussion topic from 1-2pm with mentions of Viviane Reding, Arianna Huffington, and Sheryl Sandberg. - The peak times for social mentions were 1-2pm and 5-6pm. - Two-thirds of social mentions were from male users and 40% were from people aged 25-34. - The United States, Germany, and United Kingdom generated the most social traffic. - Mentions from Germany and about privacy each accounted for around 10% of total DLD12 social mentions.
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Radian6 Analysis DLD 2012 Summary
- 1. What is driving social conversations ?
- 2. 15,272 Social Mentions for DLD12 1pm – 2pm • Internet privacy discussions 1pm – 2pm • Viviane Reding • Arianna Huffington 900 • Jonathan Harris • Sheryl Sandberg 3pm – 4pm 800 5pm – 6pm • Brian Chesky • Jack Dorsey • Drew Houston 700 # of Social Mentions 600 500 400 300 200 100 0
- 3. Social Demographics for DLD12 66% Male 34% Female 13% : Rest of World 40% 25-34 yrs old United States Germany United Kingdom US 36% 36% from the US Turkey Austria France Netherlands Italy DE 28% Israel Spain
- 4. Social Mentions including Germany @ DLD12 1,381 social mentions, 9.0% share of DLD12
- 5. Social Mentions about Privacy @ DLD12 560 social mentions, 5.2% share of DLD12
- 6. Appendix
- 7. Methodology • This social analysis is using the Radian6 platform and service. • DLD 2011 social mentions were analyzed from Jan 22 through Jan 24 at 5pm • The DLD Radian6 profile includes the following keywords: – “dld” – “dld11” – “dld12” – “digital life design” – “@dldconference” – “dld2011” – “dld2012”
- 8. Press & Blogger Contacts Follow us on Facebook, Twitter and SlideShare for the daily social media recaps of DLD12: www.facebook.com/SalesforceDE Twitter: @salesforceDE www.slideshare.net/Salesforcede Contacts press/ social media Anja Plattner – Maisberger – +49 89 41 95 99 38 anja.plattner@maisberger.com Claudia Linsenmeier – salesforce.com – +49 162 2589336 About Salesforce.com : With 100,000+ customers, salesforce.com is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business.