This document discusses racism, defining it as treating someone unfairly due to their ethnicity, religion, or nationality. Racism can take many forms, including personal attacks, threats, property damage, and inappropriate language. Racism stems from the belief that one ethnic group is superior and can lead to abusive behavior towards others. Racists often feel threatened by those different from themselves due to ignorance and stereotypes. Racism is learned rather than innate, influenced by one's environment like family and society. The aim of the campaign is to raise awareness of racism's negative impacts and promote the message that underneath our skin, all humans bleed the same regardless of attributes.