Pdf report of our Barcelona for the 2024 olympics

1. Michael Boyar 207933x Isabella Branidis 9979786 Christopher Doerre 7183739 Gabrielle Purvis 4942027

3. Population 46.96 million people
Sourced from: World Population Review (2014)
Spain’s popularity among tourists 60.7 million visitors in 2013 (third most globally – behind only
France and USA)
Sourced from: Allfrey (2014)
Languages spoken in Spain Spanish –known in Spain as Castellano is the official language of
Spain. Also spoken in Spain are Gallego, Catalan and Vasco.
Sourced from Spanish in Spain.
Weather July in Barcelona
Average high temperature: 27°C
Average temperature: 23°C
Average low temperature: 18°C
Rainfall - very low: 20mm rainfall spread over four days
Sourced from Holiday Weather 2014
Prices Consumer prices in Barcelona are 30.66% lower than in
Melbourne.
Restaurant prices in Barcelona are 18.66% lower than in
Melbourne.
Grocery prices in Barcelona are 41.07% lower than in
Melbourne.
Sourced from: Numbeo 2014

4. Barcelona culture is passionate and exciting; the city itself is lively and vibrant delivering some of the
most unusual cultures in the world. The city itself is a mixture of sport, festivals, food and drink, art,
architecture and history. According to Trip Advisor ‘Barcelona is a city known for its amazing nightlife’
and ‘you can go out every night of the week if you´re willing to’ with a huge variety in bars, pubs and
clubs’ and Flamenco acts with a culture geared towards late dinners, drinking late and party later.
Dear International Olympic Committee,
In this paper we perform a preliminary assessment to determine whether the city of
Barcelona in Spain is an appropriate country for athletes and spectators alike to
experience the spirit of the 2014 Summer Olympic and Paralympic Games.
Barcelona is also known for its endless supply of beautiful cuisines, and due to the economic
status of the city, living expenses, especially food, is very affordable. According to Trip Advisor
‘Barcelona started to re-invent and renovate itself in the late 1980s in preparation for the 1992
Olympic games, and it has kept this momentum going ever since.’ The city according to Trip
Advisor is famous for its amazing beaches, sculptures, paintings, fashion and architecture.

5. According to donQuijote ‘Spanish culture is widely known for Flamenco music and dance,
bullfights, fantastic beaches and lots of sunshine.’ Spain is an exciting city and would have no
trouble attracting tourists to attend the Olympic Games. The culture of Spain includes but is not
limited to music, dancing, bullfights, beaches and sunshine. ‘Spain has an extraordinary artistic
heritage’ according to donQuijote and ‘in the early 20th century the art world was influenced by
a remarkable group of Spanish artists, as well as the magnificent art, the architecture displayed
in the buildings and cathedrals are a significant representation of the culture of Spain. One
unique aspect of Spanish culture is the siesta which according to Smith et al (2014) is a nap
traditionally taken after lunch which in Spain is generally the largest meal of the day.
Football (soccer) is by far Spain’s most popular sport, and the national team won the world cup
in 2010. According to Forbes Top 20 Richest Football Clubs which was update in June 2014 Real
Madrid and FC Barcelona are the two richest football clubs globally with both clubs according to
Arshad (2014) worth more than $3 billion dollars. In addition to these powerful football teams
Spain also are highly regarded in basketball and according to Lew (2014) the Spanish League,
Liga ACB is the strongest in Europe with four Spanish teams in the top 10 in Europe with Real
Madrid and Barcelona, ‘both run by the same athletic clubs that oversee the famed soccer
franchises’ the two
most powerful basketball teams in Europe. Similarly Spain dominate the tennis scene with two
singles players rated in the top 10 in the world, and five players rated in the top 20 in the world
according to ATP Rankings (2014) which is the most in the world in both categories by any
country.

6. According to Kwintessential in Spain ‘the family is the basis of the social structure and includes both the
nuclear and the extended family, which sometimes provides both a social and a financial support network.’
Kwintessential also mentions the concept of “machismo” which relates to male dominance which once in
Spain existed but now Kwintessential states that Spain has changed dramatically from the once male
dominated country it once was and has now culturally changed into ‘a very equalitarian society’ and
females have the same rights as males giving them the ability to gain an education at university as well as
work.

7. Religion is a further key cultural factor when deciding on a country to hold
the Olympics as people from around the globe will be travelling long
distances for the event and would like to feel comfortable and accepted for
who they are and what they believe. Spain traditionally according to
Pingree (2014) has long been dominated by the Roman Catholic Church
which ‘has continued to enjoy preferential treatment from the
government.’ But now according to Pingree (2014) the ‘government is
working to shore up the barrier between church and state’ with plans
announced that would ‘treat all religions equally under the law, remove
religious symbols from public spaces, and end compulsory religious
instruction in public schools.’ According to Pingree ‘Spain’s constitutional
guarantees freedom of religious expression and forbids official sponsorship
of any particular faith’ and with different religions accepted, this provides
competitors and international visitors with the freedom to express their
beliefs in Spain without consequence.

8. Picture sourced from: The Hofstede Centre.

9. Spain is a relatively high power distance country and for this reason according to The
Hofstede Centre Spain ‘has a hierarchical society’ which means ‘people accept a
hierarchical order in which everybody has a place and which needs no further
justification’. As a result of this there is structure and order in society and people know
their roles in a workplace setting. Relatively compared to Spain, in Australia there is less
of a barrier between yourself and your bosses with bosses in Australia often more open
to listening to the opinions of those they manage and often even friendships between
managers and their employees in Australia exist which generally with a higher level of
power distance in Spain would not occur.
Spain are neither completely individualist or completely collectivist. As a result of this, for
guests coming from other countries to Spain according to The Hofstede Centre, it makes the
people of Spain relatively easier for people from a diverse range of cultures to relate to as
they are both relatively family oriented people, they work well as part of a team and will
consider the thoughts and feelings of their peers in their decision making but they also display
a level of independence and an independent sense of self.

10. Spain despite where they once came from as a once historically very masculine society is now relatively a more
feminine society whereby according to The Hofstede Centre ‘consensus’ is important and ‘excessive competition is
not appreciated’. There also according to The Hofstede Centre in Spain is a sense of sympathy for ‘the weak and
needy’ and as a relatively feminine society where ‘harmony’ is taught and minority groups are not alienated Spain as
a result have a feeling of being a welcoming country to a diverse range of people. Australia differ from Spain in that
Australia as a more Masculine society with more of a focus according to The Hofstede Centre on winning and being
the best you can be.
Spain as a country has the second highest uncertainty avoidance score worldwide according to The Hofstede Centre.
The Hofstede Centre suggests that in Spain ‘people like to have rules for everything’ and change causes stress’ with
an overall ‘great concern for changing, ambiguous and undefined situations’ among the people from Spain evident.
The Hofstede Centre states that ‘confrontation is avoided as it causes great stress and scales up to the personal level
very quickly.’ With such an extremely high level of uncertainty avoidance in Spain this could be considered a good
thing as an international guest, particularly for people from other countries such as Japan with similarly high levels of
uncertainty avoidance similarly wanting defined, unambiguous situations.

11. Spain according to The Hofstede Centre is a normative country which means that Spain is
very traditional which from an Olympic standpoint will give guests a real international
experience and unique flavour. People from Spain overall according to The Hofstede
Centre ‘like to live in the moment, without a great concern for the future’ with people
looking ‘for quick results without delay.’
Spain relatively according to The Hofstede Centre is a low indulgence society. While
people in Spain are known for having a good time, there is according to The Hofstede
Centre a sense of ‘being restrained by social norms and that feeling of indulging
themselves is somewhat wrong.’ Whereas Australia comparatively is an indulgence
country whereby people according to The Hofstede Centre ‘place a higher level of
importance on leisure time’ and ‘act as they please and spend money as they wish.’

12. Spain according to Department of Foreign Affairs and Trade ‘is a democratic
parliamentary monarchy.’ According to The Columbia Electronic
Encyclopaedia (2012) ‘the hereditary monarch, who is the head of state, may
ratify laws, dissolve legislature, and propose candidates for the office of
prime minster’ but it is ‘the prime minister (presidente)’ who is ‘head of
government’. There also according to The Columbia Electronic Encyclopaedia
(2012) is a ‘350-seat Congress of Deputies’ and ‘259 members of the senate.’
With these various levels of governance it creates a level of accountability
and creates an overall stable and well run government.

13. According to Trading Economics (2014) Spain has a staggeringly high youth
unemployment rate of 53.7%, with Spain’s youth unemployment reaching a high
of 56.4% in July 2013. To put this in perspective according to Trading Economics
(2014) youth unemployment in the United States in August 2014 is only 13% and
in Germany 7.6%. Given this information suggesting the high percentage of Spain’s
youth are unemployed, if the 2024 Olympics were to be held in Barcelona there
would be a significant creation of jobs and employment opportunities for the
countries youth. This idea of unemployment decreasing if the 2024 Olympic
Games came to Spain can be evidenced by Barcelona’s general unemployment
falling from ’18.4% to 9.6% while the Spanish figures’ decreasing from ‘20.9% to
15.5%’ directly as a result of the 1992 Summer Barcelona Olympics according to
Brunet. This decrease in unemployment will also have the positive effect of
reducing crime and theft in Spain with more people employed and in work and
less people needing to steal.

14. Spain’s views of gender equality, openness to same sex marriage, acceptance of all religions and
family values make Spain a terrific choice socially to host the 2024 Summer Olympics because their
social and cultural values allow people from all countries, of all genders, sexual preferences and
religions to enjoy the Olympics without feeling alienated or uncomfortable in their surroundings.
Spain’s technology sectors have made dramatic advances in recent decades. According to From City
to City, Spain has adopted a network of high-speed rail train lines, which venture countrywide and
link major economic centres. From City to City states that in 2008 the Madrid-Barcelona train line
was opened, this high-speed network connects Spain’s two largest cities and the country’s
economic centres. According to From City to City, ‘Spain was also the first country in Europe to
adopt the high speed network with the most advanced signalling system, which eventually became
European standard’. This would allow residents from all over Spain a short train trip to visit the
Barcelona Olympic Games, increasing the accessibility of the games.

15. According to Producing Energy, Renewably, Spain has ‘a concentrating solar power plant (CSP) plant called
Gemasolar’. According to Producing Energy, Renewably, ‘The 19.9 megawatt plant is the world’s first
commercial-scale tower CSP system to incorporate a storage system, allowing it to operate when the sun
is not shining’, ‘capitalizing on the suns heat.’ The most ground breaking fact about this innovation is that
the salts retain their heat all day and all night, which provides sustainable energy for as long as 15 hours
‘so that the tower can meet evening demand’ according to Producing Energy, Renewably. This along with
Spain’s use of wind power according to Producing Energy, Renewably makes Spain among and arguably
the world leaders in renewable energy with their innovations in solar and wind power. This renewable
energy is extremely beneficial to the cost of holding the Olympic Games in Barcelona. Not only will solar
energy be cheaper to utilize but the Olympic games, as a brand will benefit, as they will be seen as
“environmental friendly”, which in turn will build new and exciting relationships with an environmentally
conscious segment.

16. Picture sourced from: Torresolenergy (2011)

17. Spain is a safe destination for travellers, however every country in the world has
crime, big and small. In Spain street crime is continually affecting tourists and
travellers. Spain 2014 Crime and Safety Report reports that foreigners are seen to be
‘targets of choice for pickpockets and thieves, who often operate in hotels,
restaurants, public transport systems, airports and other areas frequented by
tourists.’
Below is a table, conducted by OSAC, of Crime rates crime rates from 2012-2013 and
the percentage change. Although most types of crime has decreased over the year
the rates for crimes and misdemeanours and thefts in general are still quite high, this
can be related to the high youth unemployment rates in Spain of 53.7% (Spain Youth
Unemployment Rate, 2014). If the 2024 Summer Olympic Games were to be held in
Barcelona this would boost the economy, by creating jobs and thus the crime rates
would also decrease, as people would have less of a need to commit crimes.

18. Imagine sourced from: Spain Youth Unemployment Rate (2014).
It is also important as a foreign visitor to understand the laws of Spain as law in one country is not the same as another. According to Barcelona
Basic Information ‘it is required by Spanish law that photographic identification be carried with you at all times’ with ‘at least a photocopy of
your passport should you be asked for it.’ According to Foreign Travel Advice Spain, ‘some public authorities in Spain don’t allow the burka or
niqab to be worn in their buildings’ and people wearing a burka or niqab ‘may be asked to remove it while in the building’ which may for some
Muslim athletes or guests be a challenge. Other local laws for athletes and spectators alike should be researched prior to arrival in Spain but no
other laws should directly affect anyone’s Olympic experience.

19. According to BBC News (2008) Prime Minister Jose Luis Rodriguez Zapatero in 2008 had ‘more female ministers in his new cabinet than male,
including a 31-year old woman, the youngest minister in Spanish history’ and at the time of the article ‘the new Minister of Defence Carme Chacon,
is seven months pregnant’ which is a sign towards the countries progression towards gender equality.
BBC News (2008) also state that ‘surveys show that, proportionally, more women die as a result of domestic violence in the UK and Germany than in
Spain.’ Additionally BBC News (2008) mentions that the ‘new law attempts to protect women with special judges, legal services and restraining
orders on violent men within hours.’
The primary prejudice against women is from an employment perspective whereby according to BBC News (2008) ‘in interviews women are still
asked if they intend to have children.’ According to Escobar (2007) for all workplaces whether they are in the public or private sector equal
treatment laws exist in Spain and as a result it is unlawful for any gender discrimination to exist and for ‘companies with 250 or more employees are
obliged to have an equality plan’.
Along the same lines as in the political landscape in Spain, similarly in the workforce women have slowly moving towards equality but according to
Cooper (2014) there is still some way to go before equality is met with women with the salary gap relatively high between men and women and
more men than women still today employed in Spain.

20. Sexual stereotyping in advertisements is still very prevalent in Spanish society, but the fight against inequality and violence against gender
does not go unnoticed. In 2007 according to Carvajal (2008), ‘the Spanish Government demanded that a Dolce & Gabbana pull one of its
advertisements’ (pictured below), because of its negative connotations concerning “fantasy rape”, thus promoting violence against women.
Chislett (2014) states that, ‘the old stereotypes about Spain as a country of little more than flamenco, bullfights fiestas and siestas persist’.
Chislett (2014) also mentioned that there is also a perception that Spain ‘is only good for flamenco and red wine’ and in a Japanese survey
relating to words associated with “Spain” nearly 30% of Japanese respondents mentioned bulls and almost 20% mentioning flamenco
according to Chislett (2014).
Picture sourced from: Adsarchive

21. Below is a figure that represents both the image and reality rankings of Spain, as well as the distance between the two:
X.1 (A) Image abroad (B) Reality Distance (A) – (B)
Education system 18th 19th (1) -1
Economic and social wellbeing 15th 16th (2) -1
Development aid 18th 20th (3) -2
Economic environment 21st 23rd (4) -2
Tourists received 5th 4th (5) 1
Contribution to global culture 10th 9th (6) 1
Sporting success 10th 10th (7) 0
Happiness (emotional wellbeing) 11th 30th (8) -19
Effectiveness of government 18th 24th (9) -6
Juridical security 18th 21st (10) -3
Security 15th 6th (11) 9
Foreign direct investment received 20th 11th (12) 9
Investment freedom 20th 15th (13) 5
Attractiveness for foreign students 18th 15th (14) 3
Exports 19th 12th (15) 7
Recognised brands 19th 10th (16) 9
Technological innovation 23rd 18th (17) 5
Country recommendable to work in 18th 8th (18) 10
Country recommendable to live in 11th 8th (19) 3
Audiovisual production 10th 5th (20) 5
Participation in peace missions 18th 11th (21) 7
Multilateral treaties 18th 11th (22) 7
Natural environment 11th 8th (23) 3 Picture sourced from: Chislett (2014).

22. As Chislett (2014) recognises, ‘the big distance in the degree of happiness in Spain as perceived by foreigners and the reality
as confirmed by Spaniards reflects the sorry state of the Spanish economy, particularly unemployment, but also the
tendency of Spaniards to be much more pessimistic about their country than foreigners.’
This second figure measures the Spaniards’ perception of the country’s image abroad and the actual external image.
X.1 (A) Spanish perception of the external image (B) The real external image Difference (A) – (B)
Economy 2.8 5.6 -2.8
Culture 4.3 7.7 -3.3
Politics 2.4 5.8 -3.4
The country in general 4.3 6.9 -2.6
Picture sourced from: Chislett (2014).

23. Chislett (2014) highlights the fact that, ‘In only two areas, government effectiveness and lifestyle, is Spain’s image
better than the reality.’
Picture sourced from: Curious Maps (2014)

24. In Spain according to Volz et al. (2005) advertising rules
and restrictions centre on children having ‘the right to
receive information as long as it does not affect their
rights of honour, privacy and image.’ In advertisements to
protect children according to Volz et al. (2005) ‘images of
violence and exploitation in personal relationships, or
images reflecting degrading or sexist treatment must be
avoided.’ Additionally according to Volz et al. (2005)
‘advertising must not contain declarations or visual
representations, which could inflict on them any mental,
moral or physical harm.’
Picture sourced from: Kiefaber (2014)
The picture on the right shows an outdoor
advertisement according to Kiefaber (2013) by ‘a
Spanish child-advocacy organisation’ designed ‘to send
different messages to children and adults.’ Kiefaber
(2013) suggests that ‘anyone under 4-foot-3 sees
bruising on the child’s face on the poster, along with
the ANAR’s hotline number.’

25. According to Mills (2013) there are no longer guarantees that foreign
residents or foreign guests will receive access to Spain’s health system
due to significant government healthcare cutbacks. In Spain with their
current economic crisis there have been problems for foreigners
needing healthcare with people not receiving treatment. In response to
this issue according to Tremlett (2012) ‘hundreds of doctors have
pledged to keep their surgeries open to all immigrants, regardless of
whether they have a valid health card or not.’ If the 2024 Summer
Olympic Games were to come to Barcelona that would boost economic
growth and as a result Spain again will be in a position to be able to put
money back into the healthcare system to again service all local and
foreign residents.

26. In 2005 according to McLean (2005) Spain has eliminated ‘all
legal distinctions between same-sex and heterosexual’ couples
and as a result same sex couples now ‘have the same rights,
including the freedom to marry and to adopt children,
regardless of gender.’
Spain is considered around the world to be among the most
gay friendly countries. In a poll completed by Pew Research
Center (2014) of forty countries surveyed, Spain overall had the
lowest percentage of people (6%) who viewed homosexuality
as unacceptable, with 55% viewing homosexuality as
acceptable and 38% listing it as not a moral issue.

27. Some of Spain’s cultural values include gender equality, openness to
same sex marriage, acceptance of all religions and strong family values.
This combination of cultural values demonstrates Spain openness to
self-expression.
Spain’s views of gender equality, openness to same sex marriage, acceptance of all religions and
family values make Spain a terrific choice to host the 2024 Summer Olympics because their cultural
values allow people from all countries, of all genders, sexual preferences and religions to enjoy the
Olympics without feeling alienated or uncomfortable in their surroundings.
With advertising rules and regulations in Spain relatively loose and with some of Spain’s values
such as openness to homosexuality there is the chance that some advertising may cause offense
to some international guests.

28. Based on our findings in this report Barcelona in Spain is a
suitable location with the weather suitable for the Summer
Olympics, Spain is a destination country where people want to
go and has a culture that people from all countries can enjoy
which will create a strong attendance at the 2024 Summer
Olympic Games. The Olympic Games will also greatly benefit
the Spanish economy and create employment opportunities to
help in reducing the high youth unemployment rate and help in
decreasing crime and will also help to grow the economy which
will allow the government to put more money into healthcare
to help better service both local residents and foreign guests.

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