Slides from the QlikView in Media with Mike Foster, Director Global Market Development, Infrastructure Services, Mick Ridley, Managing Director, META and Gareth Burkhill-Howarth, Global Head of Projects, Kinetic Worldwide, which were presented in Customer QlikTalk track II at the Business Discovery London event on November 22nd 2011

1. QlikTalk:
QlikView in Media
Mike Foster

2. QlikView in Media
Mick Ridley, Managing Director, META
Gareth Burkhill-Howarth, Global Head of Projects, Kinetic Worldwide

3. Kinetic is the global leader in understanding how brands can
connect with people’s lifestyles and the environments they
engage with

5. Meta is a data consultancy specializing in enabling
companies to better utilise the data they produce on a daily
basis.

6. 1
5 ways QlikView makes a difference
2
Surfacing insights
3
Simplifying data
4
Achieving clarity
5
Realising value
Monetising experience

7. Simplifying multiple data sets

8. Achieving clarity in complex data

9. Achieving clarity in complex data

10. Achieving clarity in complex data

11. Achieving clarity in complex data

12. Achieving clarity in complex data

13. Achieving clarity in complex data

14. Achieving clarity in complex data

15. Achieving clarity in complex data

16. Achieving clarity in complex data

17. Realising value

18. Realising value

19. Realising value

20. Realising value

21. Realising value

22. Realising value

23. Realising value

24. Monetising experience
• Extending our offering to clients
• Helping clients understand the data they generate
• Often tying back to marketing and media activity

25. 1
5 ways QlikView makes a difference ...
2
Surfacing insights
3
Simplifying data
4
Achieving clarity
5
Realising value
Monetising experience

26. 1
... and how is this specific to Media
2
Operational data and day-to-day planning
and buying
3
Regional and global media spends,
4
monitoring traded revenues
Proprietary research data used in media
planning
5
Exploiting syndicated data to gain a
planning advantage
Extending our offering beyond core
media to our clients

27. “QlikView enables Kinetic and
META to deliver insight and
reporting across the full
spectrum of our offering,
ensuring our businesses
achieve maximum value from
the information we have
access to.”

28. Kinetic Worldwide – www.kineticww.com
META – www.metaww.com