The document discusses various topics related to social media usage in the insurance industry. It notes that baby boomer social media usage has risen 20% in the last year. It also discusses the growth of smartphones and their projected sales numbers. Additionally, it outlines six threats facing the insurance industry, including a soft market, regulatory changes, and the rise of data demands. The rest of the document provides advice on effectively using social media for insurance companies, including both offensive and defensive strategies.
Leveraging Social Media, PR and Internal Comms 2010 - Lars VoedischLars Voedisch
Session at the "PR & Media 2010 Congress" in Singapore: A new paradigm for communicators - Leveraging social media, PR and internal communications in the digital age
What do corporate communicators need to
know about social media and what does it
mean for your organisation
Linking PR efforts to business objectives
Managing strategic media relations in
times of continuous change and crisis
What do our internal stakeholders expect
Identifying and understanding the new
influencers
Leveraging on upcoming trends and
opportunities
The Importance of Ethics in Business Essay
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Inspiration truly does come in all shapes, sizes and forms – as evident from the stories shared with us by 25 Global Social Business Leaders. Their stories help us better understand how organizations are using social business practices to build a more engaged workforce and develop stronger, more collaborative relationships.
While diverse, all their stories embody personal journeys with one common thread: All of these leaders used social business strategies, technologies, and practices to make a significant impact on their business and community. Through the joint efforts of IBM and the EIU we were able to bring the stories of the 25 Inspiring Global Social Business Leaders to life – giving them a platform to be heard.
Industry Unbound: The Inside Story of Privacy, Data and Corporate PowerBernard Marr
In this article, we look at privacy, data, and corporate power with insights from Professor Ari Waldman, author of the book 'Industry Unbound' about the challenges of data privacy and corporate power of technology companies.
Social Or Not - It's Media Relations, Dow Jones 2010, Lars VoedischLars Voedisch
Dow Jones Expert Series for Public Relations & Corporate Communications Hong Kong, 28 January 2010
Monitor, Analyze, Discover, Engage
Listen more strategically to the news and buzz affecting your organization and your brand by having a 360 degree view of events and conversations wherever they are happening – in print, web or social media from local to regional to global.
Gain a better understanding of how your campaigns are performing and how you can adjust for greater success
Discover opportunities and risks
Engage your stakeholders on message, in conversations and with understanding Real time is the new prime time
Social Or Not - Its Media Relations, Dow Jones 2010, Lars Voedischguestac13bb
Dow Jones Expert Series for Public Relations & Corporate Communications Hong Kong, 28 January 2010
Monitor, Analyze, Discover, Engage
Listen more strategically to the news and buzz affecting your organization and your brand by having a 360 degree view of events and conversations wherever they are happening – in print, web or social media from local to regional to global.
Gain a better understanding of how your campaigns are performing and how you can adjust for greater success
Discover opportunities and risks
Engage your stakeholders on message, in conversations and with understanding Real time is the new prime time
Social Media Marketing 03 24 2010 Non Ladas (Review Only)Matthew Asbell
Slides from my presentation on legal issues in social media marketing for business, focusing on intellectual property (particularly trademark and right of publicity), professional responsibility (ethics), and employment
Innovation is dangerous when it is approached as a buzz. It is important to understand how it can save your company. It can also kill your company if not managed correctly
Social Media in the Workplace
Linky Trott
Abstract
There is no doubt that most businesses use social media and collaboration tools
such as social business software of some kind or another and embrace the
benefits that these can bring. In a 2009 a global Manpower survey, businesses
identified the main benefits of using social media as; brand building, fostering
collaboration and communication, as way of recruiting new talent, improving
employee engagement and driving innovation.
But there are also risks. This article examines the main legal risks that can arise
in the workplace as between a business and its workforce and considers how
the Courts and Tribunals are responding to social media issues arising in the
workplace.
Introduction
If a business has a concern about the use of social media, a blanket ban is
clearly an option. Whilst that may feel like the most simple approach, it is
unlikely to be practical. Even as far back as 2009, the Manpower survey
observed that “the younger generation consider social media tools as a
Biography
Linky Trott is a Partner at law firm, Edwin Coe. She provides day to day advice on a
comprehensive range of employment issues for established corporate clients including
the negotiation and provision of strategic advice on severance arrangements, bullying
and harassment claims, the management of ill health and capability dismissals, dealing
with allegations of discrimination, collective redundancies and Board disputes.
Linky also undertakes High Court injunctive work to enforce or resist post termination
restraints and the protection of confidential information. Working with Senior
Executives and Board Directors, Linky regularly advises and helps to negotiate terms
of Executive service agreements to include bonus schemes, guaranteed payments and
share options in regulated and non regulated industries. She has provided strategic
advice on a number of successful team moves within the communications and financial
sector acting for both the poaching competitor and the individuals being approached.
Linky also advises on data protection, commercial agents and the Conduct of
Employment Businesses and Employment Agency issues.
Linky sits on the Employment Committee of the Law Society and is Chair on the In and
Around Covent Garden Business Forum. She is also a member of the Employment
Lawyers Association, and has appeared on ITV and Channel 4 commenting on
Employment Law issues arising in the news and is a regular speaker at conferences on
employment issues.
Linky Trott
Partner
Edwin Coe
Keywords Risk, Rewards, Safeguards, Recruitment, Human Rights Act 1998
Paper type Opinion
23 Credit Control
Legal Aspects
prerequisite for doing business” and with generation Y having been in the
workplace for around ten years, it is unlikely that staff will tolerate a blanket ban.
Time wasters
Employers can of course monitor an employe.
Leveraging Social Media, PR and Internal Comms 2010 - Lars VoedischLars Voedisch
Session at the "PR & Media 2010 Congress" in Singapore: A new paradigm for communicators - Leveraging social media, PR and internal communications in the digital age
What do corporate communicators need to
know about social media and what does it
mean for your organisation
Linking PR efforts to business objectives
Managing strategic media relations in
times of continuous change and crisis
What do our internal stakeholders expect
Identifying and understanding the new
influencers
Leveraging on upcoming trends and
opportunities
The Importance of Ethics in Business Essay
Business Ethics Essay
Business Ethics Case Study Essay example
Business Ethics Essay
Ethical Principles Of Business Ethics
Business Ethics Essay
Business Law and Ethics Essay
The Five Myths Of Business Ethics
Business Ethics Essay
Ethics In Business Ethics
Essay about Ethical Issues in Business
The Five Business Ethics Myths Essay
Business Ethics Essay
The Ethics Of Business Ethics Essay
Business Ethics Essay
What Is Business Ethics? Essay
Essay about Ethics in International Business
Inspiration truly does come in all shapes, sizes and forms – as evident from the stories shared with us by 25 Global Social Business Leaders. Their stories help us better understand how organizations are using social business practices to build a more engaged workforce and develop stronger, more collaborative relationships.
While diverse, all their stories embody personal journeys with one common thread: All of these leaders used social business strategies, technologies, and practices to make a significant impact on their business and community. Through the joint efforts of IBM and the EIU we were able to bring the stories of the 25 Inspiring Global Social Business Leaders to life – giving them a platform to be heard.
Industry Unbound: The Inside Story of Privacy, Data and Corporate PowerBernard Marr
In this article, we look at privacy, data, and corporate power with insights from Professor Ari Waldman, author of the book 'Industry Unbound' about the challenges of data privacy and corporate power of technology companies.
Social Or Not - It's Media Relations, Dow Jones 2010, Lars VoedischLars Voedisch
Dow Jones Expert Series for Public Relations & Corporate Communications Hong Kong, 28 January 2010
Monitor, Analyze, Discover, Engage
Listen more strategically to the news and buzz affecting your organization and your brand by having a 360 degree view of events and conversations wherever they are happening – in print, web or social media from local to regional to global.
Gain a better understanding of how your campaigns are performing and how you can adjust for greater success
Discover opportunities and risks
Engage your stakeholders on message, in conversations and with understanding Real time is the new prime time
Social Or Not - Its Media Relations, Dow Jones 2010, Lars Voedischguestac13bb
Dow Jones Expert Series for Public Relations & Corporate Communications Hong Kong, 28 January 2010
Monitor, Analyze, Discover, Engage
Listen more strategically to the news and buzz affecting your organization and your brand by having a 360 degree view of events and conversations wherever they are happening – in print, web or social media from local to regional to global.
Gain a better understanding of how your campaigns are performing and how you can adjust for greater success
Discover opportunities and risks
Engage your stakeholders on message, in conversations and with understanding Real time is the new prime time
Social Media Marketing 03 24 2010 Non Ladas (Review Only)Matthew Asbell
Slides from my presentation on legal issues in social media marketing for business, focusing on intellectual property (particularly trademark and right of publicity), professional responsibility (ethics), and employment
Innovation is dangerous when it is approached as a buzz. It is important to understand how it can save your company. It can also kill your company if not managed correctly
Social Media in the Workplace
Linky Trott
Abstract
There is no doubt that most businesses use social media and collaboration tools
such as social business software of some kind or another and embrace the
benefits that these can bring. In a 2009 a global Manpower survey, businesses
identified the main benefits of using social media as; brand building, fostering
collaboration and communication, as way of recruiting new talent, improving
employee engagement and driving innovation.
But there are also risks. This article examines the main legal risks that can arise
in the workplace as between a business and its workforce and considers how
the Courts and Tribunals are responding to social media issues arising in the
workplace.
Introduction
If a business has a concern about the use of social media, a blanket ban is
clearly an option. Whilst that may feel like the most simple approach, it is
unlikely to be practical. Even as far back as 2009, the Manpower survey
observed that “the younger generation consider social media tools as a
Biography
Linky Trott is a Partner at law firm, Edwin Coe. She provides day to day advice on a
comprehensive range of employment issues for established corporate clients including
the negotiation and provision of strategic advice on severance arrangements, bullying
and harassment claims, the management of ill health and capability dismissals, dealing
with allegations of discrimination, collective redundancies and Board disputes.
Linky also undertakes High Court injunctive work to enforce or resist post termination
restraints and the protection of confidential information. Working with Senior
Executives and Board Directors, Linky regularly advises and helps to negotiate terms
of Executive service agreements to include bonus schemes, guaranteed payments and
share options in regulated and non regulated industries. She has provided strategic
advice on a number of successful team moves within the communications and financial
sector acting for both the poaching competitor and the individuals being approached.
Linky also advises on data protection, commercial agents and the Conduct of
Employment Businesses and Employment Agency issues.
Linky sits on the Employment Committee of the Law Society and is Chair on the In and
Around Covent Garden Business Forum. She is also a member of the Employment
Lawyers Association, and has appeared on ITV and Channel 4 commenting on
Employment Law issues arising in the news and is a regular speaker at conferences on
employment issues.
Linky Trott
Partner
Edwin Coe
Keywords Risk, Rewards, Safeguards, Recruitment, Human Rights Act 1998
Paper type Opinion
23 Credit Control
Legal Aspects
prerequisite for doing business” and with generation Y having been in the
workplace for around ten years, it is unlikely that staff will tolerate a blanket ban.
Time wasters
Employers can of course monitor an employe.
2. •Baby Boomer use rose 20% in last year –
now stands at 32%
•Majority of U. S. adults use social
networks
Thom as H. Wetzel &Associates, Inc.
2
3. THE GROWTH OF MOBILE
Smartphone sales outstrips laptop and desktop
sales in 2010
Projected smartphone sales in 2016 – 1.5 billion
units
Thom as H. Wetzel &Associates, Inc.
3
4. SIX THREATS FACING THE INSURANCE INDUSTRY
• SOFT MARKET/WEAK ECONOMY
• REGULATORY CHANGES
• THE VIRTUAL CONSUMER
• CARRIER/PRODUCER RELATIONS
• DATA/ERM DEMANDS
• TECH AS A GAME CHANGER
Thom as H. Wetzel &Associates, Inc.
4
9. THEY WANT TO BE FOUND !
ADD TO THE PURELY TRANSACTIONAL
RELATIONSHIP, MAKE IT DEEPER
TOP-OF MIND VISIBILITY
JUST-IN-TIME ACCESSIBILITY
Thom as H. Wetzel &Associates, Inc.
9
18. On Offense…
Promote your brand
Generate leads
Strengthen customer relationships
Build communities around customer needs
Develop advocates
Tell the insurance story
Listen, learn and engage
Thom as H. Wetzel &Associates, Inc.
18
19. It Does Not Mean:
Just setting up a Facebook page
Treating social media as just another corporate
mouthpiece
Buttonholing social media in the marketing
department – it must be an enterprise function
Thom as H. Wetzel &Associates, Inc.
19
20. It Does Mean:
Listening, not lecturing
Creating your own demand
Building communities around core competencies
Encouraging “social sharing”
Using data effectively
Thom as H. Wetzel &Associates, Inc.
20
21. On Defense…
Defend your brand
Know how to respond to criticism and turn it
your advantage
Build legal protections
Create risk management plan
Thom as H. Wetzel &Associates, Inc.
21
22. It Does Not Mean:
Blocking all employee access
Tuning out the complainers
Waiting for the first compliance violation to
take action
Putting it on the backburner until business
improves
Thom as H. Wetzel &Associates, Inc.
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23. It Does Mean:
Creating a strategy and plan for formal
participation
Educating and guiding users
Establishing usage guidelines and enforcing them
Managing your social media profile
Thom as H. Wetzel &Associates, Inc.
23
25. Social Media Is Not Just About
Communications…
Thom as H. Wetzel &Associates, Inc.
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26. It’s Also About the Data
Thom as H. Wetzel &Associates, Inc.
26
27. Entering the era of Web 3.0
Using the data effectively and safely
Monitoring with blinders
More than checking your own sites
Use two or more services and variety of metrics
Know what your competitors, producers and
buyers are doing
Thom as H. Wetzel &Associates, Inc.
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28. Regulatory Red Flags
Insurance departments now monitoring social
media activity
Concerned about absence of research protocols
Advertising
Testimonials and Endorsements
Consumer Privacy
Record Retention
Agent Monitoring (or lack of it)
Thom as H. Wetzel &Associates, Inc.
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30. Case law is evolving
Many areas of law affected: employment,
contracts, intellectual property, privacy, data
security
# 1 concern – online terms and conditions
Four must-haves: policy, guidelines,
monitoring, training
Thom as H. Wetzel &Associates, Inc.
30
31. The Cost/Benefit Equation
Use existing staff to start – not just a twenty-
something in a cubicle
Create support system
Phased-in implementation
Use roadmap to avoid missteps
Recalibrate marketing investment
Minimize compliance, litigation costs
Measuring performance
Thom as H. Wetzel &Associates, Inc.
31
32. What’s New in 2012
Specify ROI (soft and hard)
Growing regulatory scrutiny
Commercial lines apps acceleration
Widespread carrier-agent cooperation
Mobile Internet explosion (content and apps)
Thom as H. Wetzel &Associates, Inc.
32
37. Follow our blog at www.thegoodrisk.com
Join our Facebook discussion at
Social-Media-Management-for-Insurance-Industry
For information on our services, see
wetzelandassociates.com
Social Media Management Program
Short-term Consults
Insurer Profiles
Employee, Producer Training
Email us at twetzel@wetzelandassociates.com
Phone: 708-524-4944 Cell: 708-577-8658
Thom as H. Wetzel &Associates, Inc.
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