An overview of ten critical social risks facing corporations that require advanced social threat detection to help protect the enterprise.

1. 10 Critical
Social Risks
Threatening
the Enterprise

2. A Myriad of Threats
Among the billions of daily discussions across the open “big data”
social universe are a myriad of emerging threats to your…
…brand, personnel, facilities, market share,
revenue streams and reputation.

3. Growing Reputational Risk
The average value placed on a corporation’s brand reputation
Is ~$1.56 billion*.
It’s estimated that the economic value of a company’s reputation
declines an average of 21% (~$332MM) with a major crisis*.
With the proliferation of social media, a company’s
reputation has never been more vulnerable.
* Ponemon Institute, Reputation Impact Study

4. 10. Protests
The Occupy Movement placed activist protests front and center
as a growing corporate threat, however many companies…
…face growing protests from both internal and external
groups organized via social media.

5. 9. Boycotts
With a wide array of causes driving them,
corporations are facing growing social threats…
…from widespread consumer brand boycotts
organized and promoted across the social universe.

6. 8. Brandjacking
Brandjacking corporate social media accounts…
…results in massive reputational damage that can be irreparable.

7. 7. Impersonation
Impersonating social accounts of a brand or its leaders…
…can also cause major crises and reputational damage.

8. 6. Regulation
Regulators have embraced social media…
…and regulatory issues emerge and are influenced
with social media.

9. 5. Misconduct
Employee misconduct, violating either law or company policy…
…can create significant corporate liabilities
and massive reputational damage.

10. 4. Competition
Emerging competitors are engaging a wide array of
unconventional, aggressive, social media tactics…
…to damage and beat leading corporations.
VS. VS.

11. 3. Liabilities
Ranging from product defects to employee accidents…
…corporations are facing increased consumer liabilities
broadcasted across the social universe.

12. 2. Lawsuits
These liabilities can easily grow into emerging lawsuits…
…against the corporation, either civil or class action.

13. 1. Extortion
These liabilities can also quickly become extortion attempts…
…with threats to reveal the issue to the media and millions of
consumers across the open social universe if demands go unmet.

14. Protecting the Enterprise
These and countless other threats can emerge instantaneously
and grow exponentially across the open social universe.
Detecting and tracking these threats is critical for rapid,
strategic response to protect the brand’s reputation.
Advanced “big data” processing and complex concept
model detection deliver advanced corporate protection.

15. Protecting Your Brand
For more insight on how “big data threat detection can
strategically protect your brand or to request a copy of our book
Social Business Intelligence: Reducing Risk, Building Brands and
Driving Growth with Social Media contact:
Kevin Glacken
Executive Vice President
kglacken@listenlogic.com
215.283.6393