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INNOVATION
                Key success factor in the
                   Tourism Industry

Jordi Mansour             May 2011          1
Quick hotel industry overview

                Supply vs. Demand Evolution

                                (2001 basis)
                               (2001 basis)




Jordi Mansour             May 2011                                         2
Quick hotel industry overview

                Imbalance between supply and demand




Jordi Mansour                 May 2011                                 3
Quick hotel industry overview

                Deflation in Tourism Industry




Jordi Mansour             May 2011                                   4
Quick hotel industry overview

                Sales Rises and Falls




Jordi Mansour         May 2011                                      5
Quick hotel industry overview

                5, 4 and 3 stars hotels profitability




Jordi Mansour                 May 2011                                    6
Quick hotel industry overview

                                      Changes in Consumer Behavior

                                                             Tourist



    New vacation habits        Looking for new experiences         New purchase behavior           Social & Demographic changes




   The main vacation has          More leisure activities              Growing preference in          Increase in life
   been reduced                   being practiced during               customized trips               expectancy
                                  vacations
   Increase in short trips                                             Search for more clear,         Immigration
   (escapes)                      Well-equipped hotels are             valid and transparent
                                                                                                      Increase in one-parent
                                  requested and                        information
   Increase in long distance                                                                          families
                                  demanded
   trips                                                               Search for new channels
                                  Flexible and customized
   Elder people travel                                                 Preference in specialized
                                  service are wished
   interest is growing                                                 products and services
                                  Claim mechanism and
   Increase of single
                                  service guaranteed
   travelers




Jordi Mansour                                           May 2011                                                               7
My experience in Innovation

                          THE BIG DIFFERENCE




    ACQUIRE        USE                                           IMPROVE
                                                Assimilate
                                               (understand)
      COPY      Manufacture                                      INNOVATE




Jordi Mansour                  May 2011                                     8
My experience in Innovation

                               GROWTH MODELS




                 Management                          Enterprising
                improvements                          Initiatives




                                 Innovative
                                  Initiatives


Jordi Mansour                      May 2011                               9
My experience in Innovation

                                     Innovation vs. Creativity
                             Ideas                  Process/Work                 Value
   Creativity alone is not
   innovation.

   Innovation involves
   process and
   systematic methods:
   1% ideas + 99% hard
   work

   Innovation ALWAYS
   creates value.




                                                         +
                                                    Innovation

Jordi Mansour                                May 2011                                      10
CONCLUSIONS



                        INNOVACIÓN

          More clients
          Increase client’s loyalty
          Price rises
          Less Costs                                +
          Improves companies image
          New oportunities
          Clear competitive advantatge
          Lead the market trends
          Etc.




Jordi Mansour                            May 2011                 11

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Quick Innovation Presentation

  • 1. INNOVATION Key success factor in the Tourism Industry Jordi Mansour May 2011 1
  • 2. Quick hotel industry overview Supply vs. Demand Evolution (2001 basis) (2001 basis) Jordi Mansour May 2011 2
  • 3. Quick hotel industry overview Imbalance between supply and demand Jordi Mansour May 2011 3
  • 4. Quick hotel industry overview Deflation in Tourism Industry Jordi Mansour May 2011 4
  • 5. Quick hotel industry overview Sales Rises and Falls Jordi Mansour May 2011 5
  • 6. Quick hotel industry overview 5, 4 and 3 stars hotels profitability Jordi Mansour May 2011 6
  • 7. Quick hotel industry overview Changes in Consumer Behavior Tourist New vacation habits Looking for new experiences New purchase behavior Social & Demographic changes The main vacation has More leisure activities Growing preference in Increase in life been reduced being practiced during customized trips expectancy vacations Increase in short trips Search for more clear, Immigration (escapes) Well-equipped hotels are valid and transparent Increase in one-parent requested and information Increase in long distance families demanded trips Search for new channels Flexible and customized Elder people travel Preference in specialized service are wished interest is growing products and services Claim mechanism and Increase of single service guaranteed travelers Jordi Mansour May 2011 7
  • 8. My experience in Innovation THE BIG DIFFERENCE ACQUIRE USE IMPROVE Assimilate (understand) COPY Manufacture INNOVATE Jordi Mansour May 2011 8
  • 9. My experience in Innovation GROWTH MODELS Management Enterprising improvements Initiatives Innovative Initiatives Jordi Mansour May 2011 9
  • 10. My experience in Innovation Innovation vs. Creativity Ideas Process/Work Value Creativity alone is not innovation. Innovation involves process and systematic methods: 1% ideas + 99% hard work Innovation ALWAYS creates value. + Innovation Jordi Mansour May 2011 10
  • 11. CONCLUSIONS INNOVACIÓN More clients Increase client’s loyalty Price rises Less Costs + Improves companies image New oportunities Clear competitive advantatge Lead the market trends Etc. Jordi Mansour May 2011 11