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Our survey says….

                                     Ten things you need
                                     to know about medical
                                     tourists
                                     Keith Pollard, Treatment Abroad




© Intuition Communication Ltd 2012
Our survey says….

                                     Ten things you need
                                     to know about medical
                                     tourists
                                     Keith Pollard, Treatment Abroad




© Intuition Communication Ltd 2012
The survey

                                     • 1,000 plus
                                       respondents (past
                                       enquirers about
                                       medical tourism)

                                     • Conducted online
                                       using
                                       SurveyMonkey

                                     • Independent
                                       analysis

© Intuition Communication Ltd 2012
Why do a survey?




© Intuition Communication Ltd 2012
Why do a survey?




© Intuition Communication Ltd 2012
Why do a survey?




© Intuition Communication Ltd 2012
Why do a survey?




© Intuition Communication Ltd 2012
I need to know!




                   Patients          Treatment       Healthcare
                   • Any type        Abroad          providers
                   • Anywhere        • Advice        • Any type
                                     • Options       • Anywhere




                    “helping patients to make the right choice”


© Intuition Communication Ltd 2012
Ten things you need to
          know about
       medical tourists and
        medical tourism
© Intuition Communication Ltd 2012
Our survey says...

  1. It’s not simple!
     It’s a very complex
     market


© Intuition Communication Ltd 2012
The sample
                                       1,045
                                       people




                  For 100+
                                                   From 74
                   different
                                                   countries
                 treatments




                                     Going to 78
                                      countries

© Intuition Communication Ltd 2012
Complexity!




© Intuition Communication Ltd 2012
Where from?


      Canada                         Other   Sample
        2%                           23%      bias!
       Spain                                   UK
        3%                                    55%
    Australia
      4%
          Ireland
             6%
                USA
                 7%
© Intuition Communication Ltd 2012
Nine things you need to
         know about
             UK
      medical tourists
© Intuition Communication Ltd 2012
570 UK
               medical tourists

© Intuition Communication Ltd 2012
Our survey says...

  2. UK medical tourism
     is about self-pay



© Intuition Communication Ltd 2012
Spend on treatment
     More than £10,000                7%
       £8,000 - £10,000              3%
        £6,000 - £8,000               9%
        £4,000 - £6,000                     17%
        £2,000 - £4,000                                 39%
       Less than £2,000                           26%
                            0%        10%   20%   30%   40%   50%

© Intuition Communication Ltd 2012
Our survey says...

  3. It’s about
     cosmetic, dental, ob
     esity,
               (and infertility and orthopaedics)

© Intuition Communication Ltd 2012
Treatment type.....
                    Ortho
                     4%                Other
         Infertility
                                        9%
            4%
          Obesity
           9%                                  Cosmetic
                                                 42%


                                     Dental
                                      32%


© Intuition Communication Ltd 2012
Our survey says...

  4. It’s cross-border
     It’s regional
     It’s not global


© Intuition Communication Ltd 2012
Where did they go?


                                                  POLAND

                                     BELGIUM
                                               CZECH


                                                   HUNGARY




                            SPAIN
                                                             TURKEY




© Intuition Communication Ltd 2012
Our survey says...

  5. It’s NOT about
     price



© Intuition Communication Ltd 2012
Top 3 factors

     Quality of doctor/dentist                                    89%


             Quality of facility                                  85%


                           Price                              81%

                                     0%   20%   40%   60%   80%    100%

© Intuition Communication Ltd 2012
Our survey says...

  6. It’s NOT just about
     the treatment



© Intuition Communication Ltd 2012
Length of stay (days)

     Orthopaedic                                                 14
            Dental                                             13
        Cosmetic                                           12
         Infertility                                 9
          Obesity                            6
                       0       2     4   6       8   10   12    14    16

© Intuition Communication Ltd 2012
Our survey says...

  7. It’s a SCARY
     experience



© Intuition Communication Ltd 2012
Familarity.....
                         Family tie
                           4%




                         Visited
                         before       First visit
                          43%           53%




© Intuition Communication Ltd 2012
Our survey says...

  8. It’s a REALLY
     SCARY experience



© Intuition Communication Ltd 2012
Travelled.....



                             With a             Alone
                            relative            41%
                              42%


                                       With a
                                       friend
                                        17%

© Intuition Communication Ltd 2012
Our survey says...

  9. Why don’t you
     talk to me?



© Intuition Communication Ltd 2012
Contact on return
                                         Letter
                                          2%
                                     Phone
                                      17%

                          Email         No
                          55%         contact
                                       26%


© Intuition Communication Ltd 2012
Our survey says...

  10.The industry
     could be doing a
     far better job


© Intuition Communication Ltd 2012
Satisfaction

                                     6.2% Quite dissatisfied

                                     8.3% Very dissatisfied




© Intuition Communication Ltd 2012
Want to know more?
    • BUY
      the report for £350 (440 euros)

    • VIEW
      report details at: http://bit.ly/zkQuq3

        VISIT
        Treatment Abroad
        www.treatmentabroad.com

    • International Medical Travel Journal
      www.imtj.com
© Intuition Communication Ltd 2012
End of term report


                                     7/10 Tries
                                     hard. Lacks
                                     focus. Must
                                     do better !
© Intuition Communication Ltd 2012
Our survey says: Ten things you need to know about medical tourism

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Our survey says: Ten things you need to know about medical tourism

  • 1. Our survey says…. Ten things you need to know about medical tourists Keith Pollard, Treatment Abroad © Intuition Communication Ltd 2012
  • 2. Our survey says…. Ten things you need to know about medical tourists Keith Pollard, Treatment Abroad © Intuition Communication Ltd 2012
  • 3. The survey • 1,000 plus respondents (past enquirers about medical tourism) • Conducted online using SurveyMonkey • Independent analysis © Intuition Communication Ltd 2012
  • 4. Why do a survey? © Intuition Communication Ltd 2012
  • 5. Why do a survey? © Intuition Communication Ltd 2012
  • 6. Why do a survey? © Intuition Communication Ltd 2012
  • 7. Why do a survey? © Intuition Communication Ltd 2012
  • 8. I need to know! Patients Treatment Healthcare • Any type Abroad providers • Anywhere • Advice • Any type • Options • Anywhere “helping patients to make the right choice” © Intuition Communication Ltd 2012
  • 9. Ten things you need to know about medical tourists and medical tourism © Intuition Communication Ltd 2012
  • 10. Our survey says... 1. It’s not simple! It’s a very complex market © Intuition Communication Ltd 2012
  • 11. The sample 1,045 people For 100+ From 74 different countries treatments Going to 78 countries © Intuition Communication Ltd 2012
  • 13. Where from? Canada Other Sample 2% 23% bias! Spain UK 3% 55% Australia 4% Ireland 6% USA 7% © Intuition Communication Ltd 2012
  • 14. Nine things you need to know about UK medical tourists © Intuition Communication Ltd 2012
  • 15. 570 UK medical tourists © Intuition Communication Ltd 2012
  • 16. Our survey says... 2. UK medical tourism is about self-pay © Intuition Communication Ltd 2012
  • 17. Spend on treatment More than £10,000 7% £8,000 - £10,000 3% £6,000 - £8,000 9% £4,000 - £6,000 17% £2,000 - £4,000 39% Less than £2,000 26% 0% 10% 20% 30% 40% 50% © Intuition Communication Ltd 2012
  • 18. Our survey says... 3. It’s about cosmetic, dental, ob esity, (and infertility and orthopaedics) © Intuition Communication Ltd 2012
  • 19. Treatment type..... Ortho 4% Other Infertility 9% 4% Obesity 9% Cosmetic 42% Dental 32% © Intuition Communication Ltd 2012
  • 20. Our survey says... 4. It’s cross-border It’s regional It’s not global © Intuition Communication Ltd 2012
  • 21. Where did they go? POLAND BELGIUM CZECH HUNGARY SPAIN TURKEY © Intuition Communication Ltd 2012
  • 22. Our survey says... 5. It’s NOT about price © Intuition Communication Ltd 2012
  • 23. Top 3 factors Quality of doctor/dentist 89% Quality of facility 85% Price 81% 0% 20% 40% 60% 80% 100% © Intuition Communication Ltd 2012
  • 24. Our survey says... 6. It’s NOT just about the treatment © Intuition Communication Ltd 2012
  • 25. Length of stay (days) Orthopaedic 14 Dental 13 Cosmetic 12 Infertility 9 Obesity 6 0 2 4 6 8 10 12 14 16 © Intuition Communication Ltd 2012
  • 26. Our survey says... 7. It’s a SCARY experience © Intuition Communication Ltd 2012
  • 27. Familarity..... Family tie 4% Visited before First visit 43% 53% © Intuition Communication Ltd 2012
  • 28. Our survey says... 8. It’s a REALLY SCARY experience © Intuition Communication Ltd 2012
  • 29. Travelled..... With a Alone relative 41% 42% With a friend 17% © Intuition Communication Ltd 2012
  • 30. Our survey says... 9. Why don’t you talk to me? © Intuition Communication Ltd 2012
  • 31. Contact on return Letter 2% Phone 17% Email No 55% contact 26% © Intuition Communication Ltd 2012
  • 32. Our survey says... 10.The industry could be doing a far better job © Intuition Communication Ltd 2012
  • 33. Satisfaction 6.2% Quite dissatisfied 8.3% Very dissatisfied © Intuition Communication Ltd 2012
  • 34. Want to know more? • BUY the report for £350 (440 euros) • VIEW report details at: http://bit.ly/zkQuq3 VISIT Treatment Abroad www.treatmentabroad.com • International Medical Travel Journal www.imtj.com © Intuition Communication Ltd 2012
  • 35. End of term report 7/10 Tries hard. Lacks focus. Must do better ! © Intuition Communication Ltd 2012