This document contains profiles for 4 individuals, including their age, gender, occupation, favorite recreational activities, genres of film/books/music, how they find out about new films, and monthly disposable income. The profiles include a 16 year old female student and part-time waitress, a 25 year old female university student and part-time barmaid, a 23 year old male customer assistant, and an 18 year old male university student and part-time waiter. Their favorite genres vary across film, books, and music. They find out about new films primarily through social media like Twitter, YouTube, Facebook, and word of mouth from friends. Their monthly disposable incomes range from £50 to £100.

1. Age: 16
Gender: Female
Occupation: Student, part-time waitress
Favourite recreational activity/activities: Shopping, going to the cinema, sports
Favourite genre/s of film: Drama/Thriller
Favourite thriller: Sixth Sense
Favourite genre/s of book: Adventure
Favourite book/s: Arcane
Favourite genre of music: Indie
How do you find out about new films? Social media – primarily through Twitter
Disposable income: £50 per month
Age: 25
Gender: Female
Occupation: University Student, part-time barmaid
Favourite recreational activity/activities: Shopping, eating out, gym
Favourite genre/s of film: Comedy/Action
Favourite thriller: The Hangover
Favourite genre/s of book: Drama
Favourite book/s: Call the Midwife
Favourite genre of music: Rap/R&B
How do you find out about new films? Word of mouth from friends, YouTube
Disposable income: £80 per month

2. Age: 23
Gender: Male
Occupation: Customer Assistant
Favourite recreational activity/activities: Going to the gym, going to the pub
Favourite genre/s of film: Horror/Thriller/Action
Favourite thriller: Inception
Favourite genre/s of book: Mystery
Favourite book/s: The Detective
Favourite genre/s of music: Rock
How do you find out about new films? Facebook or YouTube
Disposable income: £80 per month
Age: 18
Gender: Male
Occupation: University Student, part-time waiter
Favourite recreational activity/activities: Gym, going to the pub, going to the cinema
Favourite genre/s of film: Comedy/Thriller
Favourite thriller: Lucy
Favourite genre/s of book: Thriller
Favourite book/s: The Girl with the Dragon Tattoo
Favourite genre of music: R&B/Classic
How do you find out about new films? Word of mouth, Twitter
Disposable income: £100 per month