The majority of people surveyed preferred groups over solo artists and watching music videos every day or couple days. Most listened to music on their stereo/ipod and sought new music once a week. Pop and rock were most popular genres and people preferred performance-based music videos over story-based ones. This information would help decide the target audience and style for a new music video.

1. Rachel Wattersr
Age Do you prefer solo artists
0% 0% or groups?
10% 0-15
16-20 0%
20% 40%
21-25
40% Solo artists
10% 26-30
60% Groups
10% 10% 31-40
41-50
The age of the person filling out the questionnaire is Over 50% of the 10 people I asked said they prefer
beneficial to the outcome as it reflects the current groups as opposed to solo artists. This can reflect the
overall opinion of the age groups given. current success rate of groups at the moment, which
would be useful when deciding on a type of music
video to do and how many people it would contain.
Where do you buy your Which music videos are
music from? these?
0% Record shops
20% 20% 0% 20%
40% Other CD's or Alicia Keys
30% records Cheryl Cole
online 20%
Jessie J
10% 0% 40%
The results show that younger people exploit media The majority of the people I asked were able to
convergence by downloading illegally to listen to the music recognise Jessie J’s video as the artist is a well known
they want to, more so than older people who traditionally pop artist with a distinctive appearance, whose
still go to the shops to buy the records they want. The ‘Domino’ video is easily recognised due to her bold
younger generation have been brought up to use the black hair and colourful clothing. This would allow me
internet ideally websites such as YouTube, as they convert to consider the appropriate style of video and how to
the music into mp3 that bands have exploited distribution utilise the pop conventions in order to easily
into promoting their music. distinguish its genre.

2. Rachel Wattersr
Where do you most often What genre of music do
listen to music? you prefer to listen to?
10%
Radio
10% 0% 0% 0%
10% Jazz
20%
20% Internet
Heavy Metal
Stereo/iPod 30%
50% Pop
Music channels 40%
10% Rock
The results show how often people watch music Pop and Jazz were the most popular genre of music
channels but the majority listen to music via their which also reflects the variety of age range I asked. I
Stereo/iPod. This can show the popularity of music wanted to gain a wide range of opinions so that I
channels at the moment which may allow to me could gather as much information for my own music
research the most common genre that people are video, and the target audience that I would want to
likely to watch. respond to the choice of genre.
Do you listen to male or How often do you watch
female singers? music channels?
10%
Everyday
Male 20%
40% 40% Every couple of
Female
20% days
50% Both
Not very often
20%
In order to create a music video that would be best I gained this information on music videos to gain an
suited for my target audience I found out whether the overall idea on how popular music videos are. 40% of
majority preferred male or female singers. This the people I asked said they watched them every day
allowed me to decide to use the conventions of a which suggests the importance music videos remain to
feminine music video in my own to adapt the generic this day in order to promote the single that it is trying
conventions of love and heartbreak. to sell.

3. Rachel Wattersr
How often do you Do you prefer music
normally seek new music? videos to tell a story or
10%
10% 0% Everyday just be performance…
0% 30% Tell a story
Once a week 30%
10%
40% Once a month Performance
70% based
The popularity of how much people seek new music Since 70% of people I asked said that they would
reflects an overall percentage of people who are still rather a band or artist preform during the music
active users of music download. The fact that 40% of video, I decided that when creating my own music
people I asked said that they seek new music once a video I would take this into consideration and
week makes it clear that my music video will be therefore make my band or artist preform
popular to new people who want to see something throughout.
new and exciting.