1. Cake Documentary Research
1. How old are you?
25-30
31-35
36-40
41-45
46-50
2. Male or female?
Male
Female
3. What is your favourite colour?
Green
Red
Blue
Yellow
Purple
Other (Please state)
………………………………………….
4. From the list below, which is your favourite font? (Please circle)
Times New Roman
Arial Black
Comic Sans MS
Kozuka Gothic Pro H
Imprint MT Shadow
5. What channel do you tend to watch the most? (Out of the four listed below)
BBC1
ITV1
CHANNEL4
CHANNEL5
BBC2
6. What genre of music do you like?
Pop
Rock
Classical
Rap
Indie
Dance
7. What time do you usually sit down and watch television in the evening?
6pm – 7pm
7pm – 8pm
8pm – 9pm
9pm – 10pm
10pm+
8. What is your favourite type of cake?
Victoria Sponge
Chocolate
9. Where do you purchase your cakes?
Cheesecake
Lemon Sponge
Madeira

2. A bakery
A supermarket
other (please give details)
………………………………………………………………………..
10. How many times a month would you make your own cakes?
Once a month
Twice a month
Three times a month or more
Never
11. Do you own any baking books?
Yes
No
If yes, do you know who the author is?
………………………………………………………………………..
12. Do you prefer to eat your cake hot or cold?
Hot
Cold
13. Would you give a cake to someone as a gift?
Yes
No
14. What occasions would you eat cake? (You can tick more than one)
Birthdays
Christmas
Halloween
Easter
15. How many cakes have you eaten in the last month?
None
One
Two
Three
More than three
16. Would you prefer a male or female voiceover for a documentary about cakes?
Male
Female
Why?
………………………………………………………………………..
17. Do brands influence your decision on what cake to buy? (E.G. Mr Kipling, Betty Crocker)

3. Yes
No
18. When watching a documentary do you prefer to be informed or entertained?
Informed
Entertained
19. What is the most money you would spend on a cake?
1p - £1
£1.01 – £2
£2.01 - £3
£3.01 - £4
£4.01 - £5
20. What is the main reason you would choose to watch a documentary?
The advertisement
To learn something
To be entertained
£5.01+