This document contains the results of a 17 question questionnaire about a documentary on sweets. The questions covered demographics of respondents, their opinions on different aspects of the documentary such as entertainment value and technical quality, reactions to advertising for the documentary, and evaluation of marketing materials. The data is presented primarily in bar graphs that show the distribution of answers for closed-ended questions.

1. Questionnaire Feedback
Graphs

2. 1. Are you male or female? (Please circle)
Female
male
2. What age are you? (Circle)
15-20
20-25
25-30
30+
3. Do you like sweets?
Yes
No
4. Did you find the documentary interesting and informative? (Circle)
Yes
No
5. On a sale of 1-5, the best being 5. How entertains was the documentary? (Circle)
1 2 3 4 5
6. On a scale of 1-5 how did you find the technical quality? (Circle)
Sound 1 2 3 4 5
Editing 1 2 3 4 5
Continuity 1 2 3 4 5
7. Would you be able to compare the documentary to professional documentaries?(Circle)
Yes
No
8. Do you think the radio advert gave you an understanding of what was to come in the documentary? (Circle)
Yes
No
9. Would you watch the documentary after listening to the advert? (Circle)
Yes
No
10. Would you change anything about the radio advert? (Circle)
Yes
No

3. 11. Is the main image on our print advert advertising and eye catching?
Yes
No
If yes what makes it eye catching?
……………………………………………………………………………………………………………………………………………….
12. Does it match the theme of sweets?
Yes
No
How?
…………………………………………………………………………………………….
13. Do you think it looks professional?
Yes
No
14. Would you change anything about the print advert?
Yes
No
If yes state what you would change
……………………………………………………………………………………………………………………………………………….
15. Do you watch channel 4?
Yes
No
16. When all of the products are seen together, do you think they make a clear and coherent package?
Yes
No

4. Question 1.
Are you Male or Female?
Female
Male

5. Question 2.
What age are you?
4.5
4
3.5
3
2.5 15-20
20-25
2 25-30
30+
1.5
1
0.5
0
15-20 20-25 25-30 30+

6. Question 3.
Do you like sweets?
No
Yes
0 1 2 3 4 5 6 7 8 9 10

7. Question 4.
Did you fine the documentary interesting and informative?
No
Yes
0 2 4 6 8 10 12

8. Question 5.
On a scale of 1-5 (The best bing 5) How entertaining was the
documentary?
4
3.5
3
2.5
2
1.5
1
0.5
0
1 2 3 4 5

9. Question 6.
On a scale of 1-5, how did you find the documentary?
Sound
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
1 2 3 4 5

10. On a scale of 1-5, how did you find the documentary?
Editing
1
2
3
4
5

11. On a scale of 1-5, how did you find the documentary?
Continuity
9
8
7
6
5
4
3
2
1
0
1 2 3 4 5

12. Question 7.
would you be able to compare the documentary to professional
documentaries?
Yes
No

13. Question 8.
Do you think the radio advert gave you an understanding of what
was to come in the documentary?
No
Yes
0 1 2 3 4 5 6 7 8 9 10

14. Question 9.
Would you watch the documentary after listening to the advert?
9
8
7
6
5
4
3
2
1
0
Yes No

15. Question 10.
Would you change anything about the radio advert?
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Yes No

16. Question 11.
Is the main image on our print advert advertising and eye catching?
8
7
6
5 Yes
No
4
3
2
1
0
Yes No

17. Question 12.
Does the print advert match the theme of sweets?
Yes
Yes

18. Question 13.
Do you think it looks professional?
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Yes No

19. Question 14.
Would you change anything about the print advert?
No
Yes No
Yes
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

20. Question 15.
Would you change anything about the print advert?
6
5
4
3
2
1
0
Yes
No

21. Question 16.
Do you watch channel 4?
Yes
No

22. Question 17.
When all of the products are seen together, do you think they make
a clear and coherent package?
12
10
8
6
4
2
0
Yes No