Target Market questionnaire data results
Male Female Gender
Gender 4 20
This shows that the majority of my tar-
get market are mainly girls and so my
music magazine should be mainly tar-
geted for girls.
10 – 15 16 – 20 21 – 25 26 and Age
Age 1 22 0 1
This shows that my 10 – 15
magazine should 16 – 20
appeal to late teen- 21 – 25
26 and older
agers as the majority
of people who answered this questionnaire
were teenagers aged 16 – 20.
Punk Pop Alternat Emo Indie Elect- Hard- Other None
-ive ronic core
Branching from the rock and 4 14 10 2 15 6 1 5 0
indie genre, what type of genre
do you sway to? You can pick
more than one genre.
This shows that the 3 most popular rock
genres are: Indie, Pop and Alternative.
Punk From this question, I will base my music
Pop magazine on these type of rock genres as
Alternative this will be most appealing to my target
Aesthetics (colour Cost Band All Other
scheme, font, layout etc) featured mentioned
What attracts you to a 11 0 9 3 1
This shows that the looks of the magazine
Appealing for a magazine is the main appeal for my target market;
the main most appealing is the band
featured on the front cover of the magazine.
This shows that I should focus on the looks
of the magazine and have a well-known
Cost band on the front cover.
Kerrang! NME Mojo Rock sound Other None
(weekly) (weekly) (monthly) (monthly)
What existing music magazine 4 7 2 1 5 10
do you read?
Existing magazines This shows that most of my target market
don't purchase a music magazine. This
could be because of several reasons.
(weekly) This means that I would have to make a
NME (week- magazine which my target market would
want to/can purchase.
(monthly) However, the second most popular choice
Rock Sound was NME magazine. Therefore, my magaz-
ine would be based on this magazine.
Weekly Fortnightly Monthly Other
How frequently do you want each issue to be published? 12 2 8 1
Publication frequency This shows that most people in my target
market would like a issue to be published
every week. Therefore, my music magazine
will have an issue published weekly.
99p or less £1 - £2 - £3 - £4 or more
£1.99 £2.99 £3.99
How much would you pay for a music magazine? 3 10 9 4 0
Ideal price This shows that the majority would like their
ideal magazine to cost between £1 - £1.99.
Therefore, my music magazine should be
worth between £1 - £1.99.
99p or less
£1 - £1.99
£2 - £2.99
£3 - £3.99
£4 or more
Interviews Gig Upcoming Big news New signed bands Other
reviews gigs about bands worth listening to.
What type of articles 22 4 11 12 7 0
would you like to read
when purchasing a
music magazine? You
can pick more than one
Type of articles This shows that the majority would like to
read interviews of bands rather than gig
Therefore, I would most likely include the
Gig reviews three most popular types of articles which
Upcoming are: interviews, big news about bands and
upcoming gigs. I would least likely include
about bands the following: new signed bands worth
listening to and gig reviews, as these were
listening to the least popular types of articles.
28 Days Black Laundromat Side- Neoretrodraw
Later Casper 1967 walk
What would you like the font of the 6 4 2 12 0
masthead (magazine title) to be?
Masthead font This shows that the most popular font my
target market has chosen was 'side walk'.
Therefore, this font will be the font for my
28 Days masthead.
Caviar Champagne Daniel Romance Times New Impact
Dreams & Limousines Fatal Serif Yorker Label
What would you like the font of 2 2 2 7 9 1
the cover lines (text) to be?
Cover line font The results of this question shows that most
people in my target market like the font,
'Times New Yorker'.
Therefore, this will be the font for the cover
lines of my front cover of my music
Masthead – Masthead – Masthead – WHITE Masthead – RED Masthead –
RED ELECTRIC BLUE Cover lines – RED Cover lines – BLACK
Cover lines – Cover lines – HOT Text - BLACK BLUE Cover lines – RED
YELLOW PINK Text - GREEN Text – YELLOW
Text - WHITE Text - BLACK
What colour 0 16 5 0 3
like for a
Colour scheme From this question I found out that the most
desired colour scheme for a magazine is
electric blue (masthead), hot pink (cover
M – red M – red
CL – yellow CL – blue lines) and black (text).
T – white T – green
M – electric M – black Therefore, this will be the colour scheme
CL – hot
CL – red
T – yellow
for my music magazine.
pink T –
However, if I feel they do not match, then I
M – white will take into account the other options.
CL – red
T – black
In conclusion, my music magazine will be mainly focused on the genres; Indie, Pop and
Alternative. It will be based on the magazine NME and will be issued every week. It will
include articles such as interviews, upcoming gigs and big news about bands. It will have
'Side walk' as the masthead font and 'Times New Yorker' as the cover lines font and will
have the colour scheme mentioned above to show it's brand.