The document summarizes audience feedback from a screening of an opening film sequence to evaluate how to improve the product. 28 people were surveyed. Most understood the storyline but some did not. The film felt like a beginning to most but not all. Titles helped understanding. Genre was clearly horror. Sound worked for suspense but voiceover needed clarity. Editing suited the film and made it easy to understand for most but not all. Based on the feedback, the filmmakers will refilm scenes for clearer storyline and new victim, rerecord voiceover, and shorten titles to address issues raised. Additional online feedback reiterated need to address voice clarity and title length.

1. HOW DID YOU
ADDRESS/ATTRACT YOUR
AUDIENCE?
Evaluation question 5 :

2. AUDIENCE FEEDBACK
 Audience feedback was gathered at our college theater where
we presented our opening sequence to 28 people and asked for
their feedback to see how we can improve our product through
questionnaires and interview.
The following questions were asked and we have taken them into
consideration:

3. QUESTION1
Did you understand the
story line ?
Yes
No
Sort of
16 out of 28 participants in the screening said that
they did understand the story line of the movie.
Seven said they did not and four stated ‘sort of’.
This shows that more than half of the participants
understood what we wanted to get across however,
there was a number of people that did not, or they
were confused. Therefore, we need to improve the
way we present our idea so that everyone understands
and not only the majority.
Due to this, we have changed our story line and
filmed a few new scenes which included the woman
in the house being in a mental institution due to her
gone crazy, as well as a new victim being introduced
at the end of our opening sequence.

4. QUESTION 2
0
10
20
Yes No
Did this film feel like the
beginning of a film ?
Once again, 16 out of 28 stated that it did feel
like the beginning of a film. However, there
was a number of people that said it did not.
This provided us with the relevant information
that helped us to decide what we may change
and what needs to be changed to make it seem
as the very beginning of a movie.
Therefore, we filmed new shots which included
a crazy woman and her flashback will show us
how she got to where she is. At the end we
include a new character being introduced. The
idea is that the movie will focus on the new
character and her being haunted next.

5. QUESTION 3
0
10
20
30
Yes No
Did the titles help you to
understand the film ?
Most participants stated that the titles did
help them to understand the idea of the
film. Therefore we will keep the titles as
they were represented in the screening.

6. QUESTION 4
0%
20%
40%
60%
80%
100%
Horror Rom-com Heist
What type of genre does this
film look like ?
Everyone understood that the movie is
horror which stated that our idea was well
presented and the techniques used helped
people to decide what genre it is straight
away.

7. QUESTION5
0
10
20
30
Yes No Sort of
Did the sound work well
with the images ?
We used a voice over in our opening
sequence. Everyone really liked when
asked bout it, and stated that it caused a
feeling of suspense. However they said it
was not really clear and difficult to
understand.
By taking this into consideration we
recorded a voiceover by using an ediroll in
a quite environment so that it clearer and
easier to understand.

8. QUESTION6
Did the editing suit the
film and make it easy to
understand it ?
Yes
No
21 out of 28 participants stated that the
editing did suit the opening sequence
and made it easy to understand.
However, a quarter said it did not.
I therefore, as an editor will make some
changes.
Will include slow and creepy scenes as
well as a differently recorded and clearer
sound in the background to make the
editing easy to understand.

9. FURTHER COMMENTS:
Praises Criticisms
*Creepiness was good. Well
done.
*Good editing and sound
manipulation.
*Good work!
*Very interesting.
Taking the comments into
consideration we will make
the voice faster and clearer
and we did this by re-
recording everything.
- We did also develop the
story line by making it clear
who got haunted and
revealing a new victim at the
end.
We will also make the titles
shorter but keep all the
editing the same.
•The voice is too slow
•Story line should be
developed, although it is
good already.
•Great editing but seems
more like a trailer.
•Creepy, but didn’t really
understand it.
•Titles are too long.
•Feels more like a trailer.

10. ADDITIONAL FEEDBACK
 I have also posted my video on social media websites to gain some
feedback from different people and ages this included facebook and
youtube. The feedback from my facebook page summed up also included
comments such as: ‘the titles are too long’ ‘the voice is hard to
understand’ and ‘it seems more like a trailer’
We therefore, decided to include a different beginning by filming new
scenes, have a clearer voice over by recording everything again and I as
the editor of the group will make sure the titles are shorter.