The document discusses targeting a young adult audience for a psychological thriller film. It aims for a mass audience to maximize profits. Young adults frequently watch films and psychological thrillers often appeal to them. The film is set in a school to make it relatable to students and recent graduates who could imagine it as an alternate reality. It draws inspiration from Alfred Hitchcock's Psycho by including titles positioned near the main character. The audience is selected as young adults near the filmmakers' own ages.