The document profiles an 18-year-old British male indie music fan named Adam. He enjoys indie bands like Arctic Monkeys and Oasis, listens to indie music daily, and likes attending gigs and music festivals. He dislikes mainstream clothing and music as well as reality television. The document also notes that indie music fans appreciate the individuality and raw sound of indie music compared to electronic music. They would enjoy content about upcoming bands, fashion trends, and gig information in an indie magazine.

2.  Name: Adam
 Ethnicity: White, British
 Age: 18 (student)
 Gender: Male
 Social Class: Middle class
 Interests: Gigs, clothing, music festivals/gigs, being themselves
 Dislikes: Mainstream clothing/music, reality TV
 Why they like indie music: Individual and raw music with real
instruments as apposed to electronic music
 How often they listen to indie music: Daily
 Favourite bands: Arctic Monkeys, Oasis, the Vaccines
 Favourite radio stations/channels: NME TV, KERRANG!, Q
 What would they like in their magazine: Gig information, articles about
their favourite artists, upcoming/new artists, indie fashion trends

3.  There are a growing number of people that
enjoy the nature of indie music, and they
appear to be quite open minded about who
they like because of their individual traits. For
this reason, you could put a range of different
people on the cover of the magazine and they
wouldn’t be prejudiced or assume anything
about the artist
 This gave me the freedom to choose whoever
I liked, and in the end I went with a band
consisting of three white British teenagers

4. A – Front cover-overall impact
B – Choice of images and manipulation
C – Choice of sell lines
D – Appropriate use of language
E – Appropriate integration of image and text
F – Appropriate for target audience
G-Professionalism/how well does it compare with real music magazines
5
4
Excellent
3 Very Good
2 Good
1 O.K.
Poor
0
A B C D E F G

5. A – Contents page –overall impact
B – Choice of images and manipulation
C – Choice of contents/pages
D – Appropriate use of language
E – Appropriate use of image and text
F – Appropriate for target audience
G-Professionalism/how well does it compare with real contents pages
5
4
Excellent
3 Very Good
2 Good
1 O.K.
Poor
0
A B C D E F G

6. A – Double page spread –overall impact
B – Choice of images and manipulation
C – Choice of headings/layout design
D – Appropriate use of language
E – Appropriate use of image and text
F – Appropriate for target audience
G-Professionalism/how well does it compare with real articles
5
4
Excellent
3 Very Good
2 Good
1 O.K.
Poor
0
A B C D E F G