Dance magazine will focus on freestyle/disco dancing, mixing dance and fashion. There is currently no other magazine in this niche genre. The target audience is females aged 16-24 in the North East who are "Trendies and Sports Junkies". The magazine will feature articles on dance, fitness, fashion, and inspiration. It will have colorful layouts inspired by lifestyle magazines and be distributed in dance studios, colleges, fashion stores, and beauty shops to reach the target audience.

1. Dance magazine
By Steph Dennis

2. MY CLIENT THE
NORTHERN ECHO
My magazine will fit a gap in the market because
the genre mixes dance and fashion and there is no
magazine on the market like this.

3. e
Researc
h
Age – 16-24
Gender - Female
Tribe – Trendies and Sports Junkies
Location – North East
Socioeconomic status – A-C2
Target audience – Freestyle/disco dancers

4. Secondary
audience

5. Why I chose this
genre...
I am passionate about this style of dance
No magazine on the market like this
I have a lot of knowledge I can present about it
It is for a niche audience so I can focus on specific sections
It brings two different genre’s together

6. Conte
nts
Articles “Dance it, live it!”
“Take it on”
“Top ten productions”
“Stand out from the crowd” “Keep your cool”
“Stay away from stress”
“It’s all about the costume”
“Stay in shape!”
“What’s your look?”

7. My
genre Sell lines
Masthead
INSPIRATION
Main sell line
The layout of my magazine is going to be
mainly influenced by company magazine and
the content will be inspired by Dance Spirit
magazine.
INFLUENCE

8. Layout and
colour influence
Fo
WINDS TREBUCHET MS nt
OR s
PRESTIGE ELITE STD

9. sign of product High selling price because it is unique
Influenced by Company magazine Use a feminine colour scheme
Range of topics, not just dance
Local magazine so it is relevant
Articles and content on areas of interest
Name of magazine comes from dance term
Language in
the articles
2nd and 3rd person narrative voice Relatable language
Colloquial language Short paragraph length and fast paced
Specialised dance terms Text to image ratio 50/50

10. Mock up
one

11. UP
TWO2

12. FEEDBACK
Could have Like the title
made the as it is
page look a relatable
lot busier
Liked the pastel colours Good text to image ratio Like the step by step
Good layout Change the
and fonts
presented because they
well are too
similar
Lots of
different
elements Images
to the relatable for
layout the target
audience
Article
good, interes Good article
ting and topic and it is
enjoyable to Could have featured more pictures of dancers made
read personal

13. FEEDBACK
Second Colours are a
person bit to
makes it dark, looks to
personal serious
Title relates to the article Good use of colour Well presented page
Good layout They like the
and way in which
presented it involves
well the audience
Images Prefer how
relatable for the article is
the target more of a
audience shock story
Good article
They like the
topic and it is
shock
made
imagery
personal
Could have included breakout boxes to break up text

14. Exp Journalists
Photographers
Insurance
ense Photographers
Models
Sub editors
Researchers
s Lighting assistants
Make up assistant
Studio space rental
Flash lighting
Camera
Insurance
Travel
Props
Studio space rental

15. Commercial
viability Total expenditure
comes to £4780.60 Most of the income
after editorial comes from
personnel, equipment advertising and that
Total income after costs and the cost to comes to a total of
giving the distributors print and produce the £8986.
and retailers 25% each magazine
comes to £2102.70
If the total sales estimate
Printing costs were to be 4,000 copies and
the sales income would be
£10,000 I would get a total
income of £18,986.

16. Distribution
My magazine will need to be distributed in places that the target audience of the
magazine would be likely to go too.
Dance college/university
Dance studio’s
Fashion stores
Independent shops
Hair and Beauty shops

17. Flat Plans
Front cover
Bold title featured at the top
Use of 3 colours
Sell lines and teasers
Most attention on main image
Sell lines etc featured around the
outside of the image
Colour scheme would change with
every issue like Company magazine
Only a few fonts featured
Important sections made bold

18. Contents page
Magazine name featured down the
side
Same colour scheme as front cover
Imagery of articles that will feature
inside

19. Double page spread 1

20. Double page spread 2

21. Double page spread 3

22. Conclu
The unique selling point
of this magazine is the
fact that it is a magazine
on freestyle dance and
sion0
there is no magazine on
the market like this.
Varied topics
• e.g. make up articles
to getting fit for the
perfect body article so it
is relatable to more
people and gains a
wider audience.