The target audience for the film is women aged 15 to 35, as the theme may upset younger viewers and it focuses on the bride's perspective. The target social class is middle class/ABC1, as the characters are middle class and middle class viewers may prefer a serious film about people similar to themselves. The drama genre also typically appeals more to higher classes than comedy or romance, as dramas are more serious and require an interest in serious subject matter like the film's serious topic.