The document discusses feedback received from audiences of a short film project. It reveals that: 1) The target audience was primarily 15-25 year olds who would access the film online, so it featured an iPod and young cast. 2) Feedback indicated audiences wanted more narrative/character development, so the filmmakers added a storyline where the main character receives an iPod belonging to a girl who was killed. 3) Screening the short film on Facebook allowed it to reach friends and the target demographic, and revealed more positive feedback than social media likes implied.

1. WHAT HAVE YOU LEARNED FROM
YOUR AUDIENCE FEEDBACK?

2. Target Audience
 We understand that our audience is the main
attraction when creating a film. Otherwise what
is the point of making the film? We didn’t intend
on making a profit so we had to ensure that our
audience for convinced with our film.

3. Target Audience
 Our target audience was primarily people between 15 and 25 as we
conducted prior research showing they are the most common to
watch short films. Also with the accessibility on Youtube and social
networking sites, we tried to entice people in between that age
range because they are part of the technological age. Our target
audience is why we chose to have an iPod as our means of time
travel and also why we had a young cast.

4. Target Audience
 When the lead passes the iPod on to someone else, we
originally written for the person to be an old man. Yet
due to difficulty casting, we decided to cast someone our
age, yet who appeared as a different stereotype. We
chosen to do this so that we are appealing to other types
of people, hopefully broadening our audience.

5. Presenting our idea
 We initially created a pitch for our short film and
presented this to the class. We had to present our idea
for the narrative as well as mise-en-scene, setting etc.
The class were generally accepting of the idea, and we
gave them questionnaires for them to fill out. Our audio
response to their feedback can be found:
http://onthehunter.blogspot.co.uk/2011/12/media-
feedback-by-mh1554-my-group-in.html

6. Feedback
 We were thinking of our audience throughout the project. The
building blocks of our idea stemmed from the needs of our
viewers, they wanted tragedy, despair, fun and enjoyment out of
their experience and this is exactly what we tried to deliver. Sasha is
the tragedy and despair when she is killed, then the fun and
enjoyment comes when the audience watch my dancing, and
shocking outfits.

7. What we learnt
 We have learned a lot about our film from the
audience feedback, the main aspect that we
used from the feedback was the use of
narrative. Our audience wanted to feel for the
characters they are watching. We had been
lacking in this department and decided purely
on the expectations of our audience that we
needed more narrative.

8. What we did
 Myself and Sasha, on separate occasions told university
lecturers of our initial idea, and we were told it needed
more narrative. This forced us to brainstorm possible
ideas, where eventually Harley (director) and myself
derived the idea of tragedy, with the girl being hit by a
car in the earlier hours of the morning. This death lead to
her beloved iPod being passed on to the lead character.
Paul Baldwin – lecturer at Teesside
University and radio producer. He
was who myself and Sasha
presented our ideas too. His
feedback gave me inspiration to
develop the narrative.

9. What we did with what we had
 We feel we have met the needs of our
audience very well, one of the fundamental
problems with us being students is the
budget of literally nothing. We couldn’t use
special effects and use elaborate sets with
employees waiting hand and foot. With this in
mind we wanted something achievable which
satisfied everyone.

10. Facebook
 I placed the short film on my
Facebook wall, to see
primarily who would like
this, and also so that my
friends can view my
product. Although it doesn’t
seem too popular, a lot of
my friends came up to me
personally and commented
on my film, showing that
more people have seen it
than I had thought. This was
a clever way to screen the
film as I know most of the
people in our target
audience use Facebook.