The document discusses how the media product represents different social groups. It represents gangsters by adding depth to the main character Nico McNamara, making him younger than typical gangster portrayals. It represents men as the main characters and focuses on strength and dominance, following gangster film conventions. It also represents youths by making the characters younger than typical gangster films to provide a fresh perspective. Additionally, it represents the importance of family through the theme of a son reluctantly taking over the family business, similar to The Godfather.