1. How effective is the combination of your main product and ancillary texts?
When making a media product its The black and white effect is something which has linked
important that everything links well within in this marketing package. By having the same
together. Music video, digipak and colouring it works well as the audience are then able to
music advert. It should be coherent as associate the effect of black and white together.
then the public/audience are able to The font is something which has not worked as well here within
notice what goes together as a the print production work, as the font is in two different styles.
package. Mumford and sons have These really should of been kept the same, as the font style is
done this well as their digipak and important as it is what the audience read when the look at a
advert link well together. This works marketing product. The use of the guitar is
well in the media industry as you can definitely something which
then see the brand of the marketing has worked well I have
package. linked these objects
together as the guitar
really does give off a folk
vibe. Within the song you
can hear guitars, I thought
that it was a creative Idea
as not only can you hear
them you can no visually
see them as well.
Where the actress is sat for the
magazine cover is exactly the
same location from where I took
the photos of the guitar. Using
the same locations fits in well as
you can then link these images
together, there are then
coherent.

2. I believe that my digipak, music
video and music advert have ways in “ They fit in well it looks natural and its all outdoors, the
which the do link together and ways acoustic guitar fits in well as its a well known folk object”
which they don’t.
As you can see I have used guitars in my advert and I have had the feedback above from the software face
digipak, although in my music video I have not used book. I asked the target audience whether or they
a guitar once. This is something which didn't link thought that the three following objects look as if they
together, this is then not coherent and doesn't fit in come together as a marketing package.
within the marketing package. This is something
which is quite noticeable. Looking back at my work “The digipak and music advert fit in well
I know I should of used a guitar in the music video. together, although the music video looks slightly
My audiences haven’t made any comments as to
why I haven't used a guitar, although I believe it
out of place”
would of looked more professional if I had. I can completely understand where the following candidate
The colours through out the music video work well from the audience is coming from, I understand that there
and this is something which I am happy with as all are parts within the music video which don't link well
three objects from the package consist of black enough with the digipak and music advert. For example, I
and white colouring. Colour is important when used a lot of birds within my music video, yet not one bird
trying to connect items together, this is something is on either digipak or advert.
which I am pleased linked well.
The most important thing in my opinion is that it all fits in
well with the folk genre I believe that it fits in well, as the
photos that the objects consist of all display a folk type
genre ( House style).
I thought it was effective and creative how the song is called
Rain at Night and that the front image of the digipak has a
image of a guitar on it with raindrops displayed on top of it.