The document discusses conventions and theories of music videos. It outlines Andrew Goodwin's Music Video Genre Analysis, which suggests that successful music videos contain: a relationship between the lyrics and visuals, a relationship between the music and visuals like pace, a narrative story, and elements of looking through screens or mirrors. It states that the following slides will demonstrate how the student's music video follows these established conventions through specific examples from the lyrics and visuals.

1. QUESTION 1: IN WHAT WAYS
DOES YOUR MEDIA PRODUCT
USE, DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF
REAL MEDIA PRODUCTS?

2. Conventions of Music Videos
 During my research and planning and
throughout the A2 media course I have learnt
about certain conventions that music videos
and particular genres include. For example, I
have learnt that a video can be narrative,
performance based or both, with
performance being more heavily based in the
pop genre and narrative being more common
in the rock/indie genre. I have also learnt that
music videos follow certain theories.

3. Andrew Goodwin’s Music Video
Genre Analysis
 One key music video theory is Andrew Goodwin’s
MusicVideo Genre Analysis, where he suggests that
all music videos contain:
 a relationship between the lyrics and visuals
 a relationship between the music and visuals e.g. the
pace of the video
 a key narrative/story to follow
 the notion of looking e.g. screens within screens,
mirrors etc.
 In the following slides I am going to show how my
music video has followed these conventions that are
specific to music videos.

4. Relationship Between Lyrics &
Visuals
There is a definite
relationship between
the lyrics and visuals in
my music video e.g. the
lyrics “riding on
waves, walking on
sand” as the shot
comes down onto the
beach. Also “I’ll see you
soon” is sung as the girl
and boy are saying
good bye to each other
at the door.
(click on the videos to
play)