This document discusses various forms and conventions that are commonly used or could be challenged in music videos. It identifies genre characteristics, relationships between lyrics/music and visuals, demands from record labels, notions of voyeurism, intertextual references, technical directions, editing styles, and elements of mise-en-scène that are typical of music video productions. The document serves as a reference to consider how a new media product could utilize, develop on, or provide an alternative to established conventions in the music video genre.