The document discusses the conventions used in documentaries and how the media product followed or challenged these conventions. It states that most documentaries have a single presenter but the media product used two presenters to provide different perspectives without losing the audience's attention. It also notes that a conscious decision was made in planning how the presenters would act and what experts would be included. The conventions of radio advertisements are also discussed, including using original music, narrators speaking directly to the audience, and persuasive language.