This document discusses the conventions and forms used in real media products that the author's media product uses, develops, or challenges. It examines the conventions used for magazine covers, contents pages, and articles. For the cover, it follows conventions like using the largest font for the main headline and centering it. For contents pages, it uses conventions like numbers, images, headings, and ads. For articles, it uses conventions like the main image, celebrity name, title, page numbers, and differing text styles. The author discusses how their product develops conventions by making elements louder and bolder to fit the rock genre.