The document discusses how the media product uses and develops conventions from real horror and thriller films. It uses common horror conventions like blood and a mysterious figure to signify the genre. It also uses symbols of death like a noose. The titles were inspired by the film Se7en and aim to create an unsettling atmosphere. While including conventions from genres like horror and thriller, it also challenges conventions by keeping the narrative unclear through the use of books at the beginning. Overall, the media product aims to be a hybrid of horror and thriller genres through both conforming to and challenging genre conventions.