This document discusses how a magazine product uses conventions of popular magazines to target young girls as its audience. It uses many images and bright colors like pink, blue, yellow, and green on its pages. While pink is a typical color, the magazine includes a variety of bright colors to seem less feminine and avoid stereotypes. The magazine also uses informal language, slang, abbreviations and colloquialisms commonly found in popular magazines to make readers feel comfortable. Important conventions like puffs, plugs and buzzwords that engage readers are also used on cover lines and stories.