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  1. 1. Gemma Goodwin [Q4.] How did you use media technologies in the construction and research, planning and evaluation stages? At the beginning of planning and researching into our artist to choose from, we researched on the internet at different sites to try and find an unsigned artist. One of the sites we looked on was When we finally chose our artist we sent an email to her via MySpace (which I have print screened this aside) and as a group of three we began planning our storyboard. We got together inside our media lessons as well as outside to plan what the narrative of our video will be. We shared ideas and drew them onto the storyboard and once that was done, we took photographs of it with the schools camera to upload them onto the computer to create an animatic. We looked at different artists and case studies such as Britney Spears and Madonna being the two main artists we looked at. We evaluated and watched their videos on This enabled us to see any video we would like too watch at any time, which contrasts with back in the day when the first music video came out and the technology and internet wasn’t around and many people were unable to do this. I print screened the search page of ‘YouTube’ to show the site we used but to also convey how internet technology today has upgraded over the years. We created a Blog in which we wrote down what we done each day from the beginning progress such as the research to the filming etc. we used the website to do this. The image aside is a print screen of my own blog.
  2. 2. Gemma Goodwin We began filming in the half term holiday in October. We used HD cameras to film our footage. We mostly hand held the camera when filming as we thought it would be more realistic to portray a prostitute’s life, although we did use the tripod a few times when filming when we focused mainly on the prostitute’s body to emphasise on it, as we believed a steady shot would be more effective as the audience will be able to focus more on the prostitute’s body and to portray her sexuality. When we finished filming, we edited our footage on Apple Mac Laptops where we used the program “Adobe Premiere Pro.” We cropped particular clips from the whole footage that we would like to use for our video and put them onto the timeline. We later began to edit our clips. We cut them to parts we would like to use and put them together with other clips to begin creating our music video and a narrative for our video. Once we cut the clips and put them together we tried to match the lip-syncing, we found this to be one of the hardest things to do when editing our video was it was a very long process and very difficult to do as most of the syncing did not sync with the video and audio. We used many effects such as speed duration to speed up of slow down the artist to make her be in sync with the lyrics and audio in the video, as we found in most parts she was either singing too fast or too slow. We started to put in effects and transitions. Some of the effects we used were: Cross-dissolve, Fade to white and playing around with colour balance (which I have shown examples of these effects below), this was because we thought that it portrayed a prostitute’s life in a realistic way but it also fits with the genre of the song as it is very upbeat and the lyrics are quite sexual. Effect: Cross Dissolve. Effect: Fade to white Effect: Colour Balance. We then began our ancillary tasks. As we needed to create an album cover along with the back cover, and two images that is one the back of the booklet and the back of the CD case, I used images of our vocalist, as she is the one who is portrayed as singing the song. We took images on our 12 megapixel camera on the days of filming and I found some interesting pictures of our vocalist which I would like to use.
  3. 3. Gemma Goodwin To edit the images, we used the program “Adobe Photoshop CS4.” I began by opening my image. I wanted to crop the image to focus on the vocalist face, creating a close up of her face. The darker edges show what part of the image I want to crop. I used many effects such as lighting effects to highlight her face, this makes it a focus point for the audience but also links to our genre of industrial rock as it is fast, upbeat and lively. I wanted to make it fit with the genre of rock, so I adjusted the colours to create a darker effect for the whole image. I added text where I chose a font to be of an edgy effect to link with the genre of rock and included the artist name as well as the title of the song on the front to inform the audience what the CD is. I used black font for the artists name to fit with the genre of Industrial Rock but I used red font for the song title ‘Red Light District’ to link with the name of song title but also to make it stand out to the audience so they can see the difference of the artist name and album title. I was very pleased with my outcome of my CD cover
  4. 4. Gemma Goodwin I also edited a torn paper effect in which I used a brush effect to do so. I thought that this would make my album cover look edgy which will make it look more of a genre ‘rock’ CD. I used Photoshop for all of my images to make it look more like a CD cover. I included song tracks, copyright which is copyrighted under the image of my artists, my own record label logo which I created using the ‘brush tool’ and I also inserted tattoo on one of the images to make it fit with the genre of rock. I have pasted a print screen below to show this: I have inserted a ‘tattoo’ on the vocalists’ ankle to make it fit with the rock genre as many rock artists have tattoos. I used the program ‘Adobe Photoshop’ many times when editing my pictures as I wanted to make it look more of an ‘Industrial Rock’ genre as that is the genre of our video. This shows how modern technology is used as many artists nowadays used Photoshop to create an airbrushed image to look better and to sell the artist and artist’s CD, as I have done for my artist.
  5. 5. Gemma Goodwin I also used this program ’Adobe Photoshop’ to create my magazine advert. I began by choosing a suitable image of the vocalist to represent her as sexual and flirty but not to the extreme as we had to keep our audience in mind, and as it is a magazine ad, many people of different age groups is possible to see it. I have presented my magazine ad below: I wanted to place the vocalist in the centre making it centre image. This is because it will grab the audience’s attention. I placed the writing of the artists name on the top of the image, this is because it will be the first thing the audience will see, therefore informing them who the artist it. I then placed the song title underneath the artist’s name, but in smaller font. This is also to inform the audience on the album title as well as the track of our video. I wrote in bigger font ‘Out Now’ informing the audience that they are able to buy the album, now. Giving them all the information they may need. I pasted the album cover underneath the writing. I don’t this so the audience will know what the album will look like. I created a red border around the CD cover to grab the audience’s attention. I also placed a miniature image of ‘KKKK’ which I had taken from Kerrang as it is the magazine’s ranking points. Kerrang is also the magazine I analysed when researching on magazines and adverts.
  6. 6. Gemma Goodwin