This document summarizes the research and design process for a branding motion graphic for Nudge Design Studio. It discusses analyzing current behaviors around water usage in public restrooms, designing tips to encourage desired behaviors, researching words for the logo in different languages, sketching and developing the logo design, creating an audio track using various instruments, selecting and editing background video footage, and including screenshots of the simple and more complex animations created for the branding video.

1. Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon
Research Branding motion Graphic for Nudge
Design Studio
Research Branding motion
Graphic for Nudge Design
Studio

2. People leaving faucet on in Public Restrooms
Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon
Current Behavior

3. Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon
Not all of them turn off by themselves
Scenario

4. People leave the bathrooms without realizing that the water is still running
Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon
People leave the bathrooms without
realizing that the water is still running
Scenario

5. Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon
• people might turn the faucet off before
getting out of the bathrooms
Desired Behavior

6. Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon
Designed tip Employed
• To encourage people to select a specific
option, make it the default; likewise to
discourage people from selecting an
option, don’t make it the default.

7. Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon
Nude Design Proposal

8. Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon
Logo Design Research
Chosen Words: Creative, affordable and responsible
- In French, creative = Créatif
- In German, affordable = erschwinglich
- In Italian, responsible = responsabile

9. Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon
Logo Design Research
dCréatif/ creative
f
Erschwinglich/ affordable
Responsabile/responsible

10. Arturo ChaconResearch Branding Motion Graphic for Nudge Design Studio
Logo Design Sketching

11. Arturo ChaconResearch Branding Motion Graphic for Nudge Design Studio
Logo

12. Arturo ChaconResearch Branding Motion Graphic for Nudge Design Studio
Name
The Word: Creative
In German = Kreativ
In Italian = Creativo

13. Arturo ChaconResearch Branding Motion Graphic for Nudge Design Studio
Name
The chosen word = creative changed to “Kreativo”

14. Arturo ChaconResearch Branding Motion Graphic for Nudge Design Studio
Logotype
KREATIVO

15. Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon
Audio Track
Chosen instruments :
Latin Chajcha
Chinese Erhu
Dominican Republic Bongos
Final Audio

16. Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon
Background Video

17. Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon
Branding Video Screenshots
3h simple animation

18. Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon
Branding Video Screenshots
3i more complex animation 1

19. Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon
Branding Video Screenshots
3i more complex animation 2

20. Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon
Thank You