Social Business Monitoring and Evaluation

1. Master’s Thesis
on
Development of a Standard Monitoring and
Evaluation (M&E) framework
for Social Businesses
Samrina Jafrin
29473

2. Global Inequality
Develop Countries Developing countries

3. The Creator of Social Business
You don‘t need to know „how to do
business“.
Much more important is your desire to
solve a social problem.

4. We need to define a new model…

5. “I am proposing to create another kind of business,
based on selflessnessthat is in allof us.
I am callingit socialbusiness.”
ProfessorMuhammadYunus

6. WHAT IS
SOCIAL
BUSINESS
Source: UN MilleniumDevelopment Goals Report,WorldBank
Asocialbusiness is anon-dividendbusiness whoseaim is to
solve asocialproblem through business methods.
It is differentfrombothatraditionalpersonalprofit-makingbusiness
andanot-for-profitorganization.
Allsurplus profit isreinvested ingrowthandinnovationor to
seed new socialbusiness ventures.

7. HOW DOES SOCIAL BUSINESSWORK?
The7 principles defined by Prof. Yunus
1. Businessobjectivewillbeto overcomepoverty, or one or moreproblems(suchaseducation,health, technologyaccess,and environment)which
threaten peopleand society, notprofit maximization
2. Financialand economicsustainability
3. Investorsget backtheirinvestmentamountonly
No dividendisgivenbeyond investmentmoney
4. Wheninvestmentamountispaidback,companyprofit stays withthe companyfor expansionand improvement
5. Gendersensitiveand environmentallyconscious
6. Workforce getsmarketwage withbetter workingconditions
7. Do itwith joy!

8. Research Question / Objective
Primary Question:
RQ-1: How can we develop an impact measurement framework based on seven social business principles?
To answer the main research questions clearly there two secondary questions have been crafted.
Secondary Questions:
Sub Question I : What are the indicators of the seven principles of the Yunus model of Social Business?
Sub Question II :What are the different impact measurement matrices that Yunus model of Social Businesses
uses, and how it is aligned with the seven principles?

9. The Research Gap
GAP OF ENOUGH RESEARCH ABOUT SOCIAL
BUSINESS MODEL IS AN IMPORTANT
ASPECT WHY AS A RESEARCHER
LACK OF FUNDING LACK OF KNOWLEDGE ABOUT IMPACT
MEASUREMENT

10. Why measure impact?

11. How to create social impact through business?
Social Impact
Operations Ownership
Products/Services

12. Conceptual Framework

13. Research Methodology
Figure - Triangular Case Study Research

14. Results and their interpretation,

15. Critical assessment of the Results

16. limitations and outlook (future research needs).
Don´t forget to give a (preliminary) answer to your
research question.

17. Limitations of the
Research

18. Future Outlook
• usage of the
proposed framework
and its effectiveness
by applying different
social businesses.

19. Learnings

20. Putting your results into the wider context: What
have you and we learned, what has the world
learned from your thesis

21. Notes
•take a critical stance towards your thesis' approach and results. How reliable are your results? What
restrictions (internal, external) did you face during writing your thesis? What would you improve or make
different if you would write your thesis a second time (hypothetically)?
•Converseley, you should also be bold about your efforts and results. What did you add to the existing
literature? What efforts did it take you to come to such a contribution.
•Lastly, if you find mistakes in your thesis, then pls. do not hide away. Adress them directly and correct the
statement right away. (Most likely your supervisors will have discovered mistakes in your thesis and would
ask you anyway.)