Qualtrics is a private, late-stage startup focused on customer experience management. It has raised $400 million to date, has a $2.7 billion valuation, and is cash flow positive. The company began in academia in 2002 and clarified its mission in 2017 to focus on leading the customer experience management industry. It has 2 million users and competes against SurveyMonkey and Medallia in the enterprise customer experience management space. The document predicts that Qualtrics will likely pursue an IPO within the next 1-2 years.

1. By Patrick Eschbach (pjeschba)

2. The Product: Customer
Experience Management

3. How do they get data?

4. How do they present it?

5. Financials
- Private, late stage “startup”
- 2.7 billion evaluation
- Cash flow positive
- 400 million raised
- Likely IPO in next 1-2 years

6. Business Model
● Enterprise survey
platform
● Beginnings in academia
● Clarified mission in 2017
○ Emphasis on leading
CEM industry

7. History
2002 2012 2016 2017-
First funding round
$70 million
First acquisition
● Raised $180
million
● Announced
XM platform
● IPO soon ???

8. Secret Sauce
● Not like other startups!
● Leader in industry with extremely high ceiling
○ Market share
○ Nature of product

9. Competitors
Valuation Forbes Cloud
100 Ranking
Enterprise
Focus
Academic Focus Users
Qualtrics $2.5 billion 6 Yes Yes 2 million
SurveyMonkey $2 billion 12 No No 25 million
Medallia $1.25 billion 7 Yes No ?

10. My Prediction

11. Sources
● Crunchbase.com
● https://techcrunch.com/2013/03/02/the-story-behind-qualtrics-the-next-great-e
nterprise-company/
● http://fortune.com/2017/04/12/qualtrics-raises-180-million-in-no-hurry-to-ipo/
● https://www.qualtrics.com/what-is-experience-management/
● https://www.prnewswire.com/news-releases/qualtrics-groundbreaking-experie
nce-management-launch-makes-it-possible-for-organizations-to-close-experie
nce-gap-300419650.html