The document discusses common myths in quality assurance and provides guidance on effectively debunking myths. It defines a myth and explains why discussing myths is important for the profession. The most critical myths include definitions of quality and beliefs that automated testing eliminates manual testing or that testing requires coding skills. To debunk myths, one should present key facts without overkill, warn about false information, provide alternative explanations, and use graphics when possible. Quality assurance practices must be tailored to each specific project based on its technology, complexity, people, costs rather than following rigid processes. Factors like the type of software, industry, cost of bad quality, and a project's maturity level will impact quality approaches. Visual tools like matrices, quadrants and mind