This is all about the characteristics of qualitative research and its concepts

1. QUALITATIVE RESEARCH

2. What is it?
✘ Wanting to find out the respondents’ views in mental,
social, and spiritual aspect.
✘ Soft Science
✘ Prone to subjectivity
✘ Things are studied in their natural setting.
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3. Giving you more concepts about
Qualitative Research
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CHARACTERISTICS OF QUALITATIVE RESEARCH

4. 1.
Human Understanding
&
Interpretation

5. Human Understanding & Interpretation
✘ Data analysis results show an individual’s
mental, social, and spiritual understanding of
the world.
✘ We will be able to find out the individuals whole
being.
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6. 2.
Active, Powerful, and
Forceful

7. Active, Powerful, and Forceful
✘ Looking for other ways in achieving one’s goal
✘ Along the research process, you tend to find
for ways to amend questions and consider
varied ways of getting answers.
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8. 3.
Multiple Research
Approaches and Methods

9. Multiple Research Approaches and Methods
✘ Allows you to approach or plan your study in
varied ways.
✘ Multi-method research
✘ Free to combine Quantitative Research
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10. 4.
Specificity to
Generalization

11. Specificity to Generalization
✘ Specific details lead to generalization
✘ From small to big
✘ Specific ideas are directed to a general
understanding of something.
✘ Inductive Method
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12. 5.
Contextualization

13. Contextualization
✘ Your goal is to understand human behaviour.
✘ Involves all variables, factors, or conditions
affecting the study.
✘ It is crucial to understand the
CONTEXT/SITUATION of an individual’s life
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14. 6.
Diversified Data in
Real-Life Situations

15. Diversified Data in Real-Life Situation
✘ Collecting data in its natural setting
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16. 7.
Abounds with Words and
Visuals

17. Abounds with Words and Visuals
✘ Words come in big quantity
✘ Data gathering and presentation is done
verbally
✘ Quotations, pictures, and videos
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18. 8.
Internal Analysis

19. Internal Analysis
✘ You study people’s perception about your
topic, not the effects of their physical existence
on your study.
✘ In books: investigation centers on underlying
theories or principles that govern these
materials and their usefulness to people.
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20. Which characteristic of
Qualitative Research
that also describes you
as a student?
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21. How are these concepts
useful to your future?
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22. What do you think will
happen if you have an
inadequate knowledge
of research?
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23. Can these learnings
change one’s
perspective to the world?
Why?
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24. How can you apply
these concepts in your
life?
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25. “Life without problems is like ocean
without water. Which is really
impossible”
~Bilal Khan
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