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Similar to QR Codes: What Marketers Need to Know
Similar to QR Codes: What Marketers Need to Know (20)
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QR Codes: What Marketers Need to Know
- 2. 2
- 4. Form (email opt-in; sweepstakes)
- 5. Video or photo
- 7. Text message
- 22. 20 So now what?
- 23. http://goqr.me
- 29. 27 Questions to ask yourself…
- 30. 28 Is my site mobile friendly?
- 31. 29 How are you tracking?
- 35. 33 To learn more, scan this: Or text “PRODUCT” to 12345. http://websiteurl.com
- 36. 34 Will my URL change? QR codes always stay the same.
- 37. 35 Watch our funny video here:
- 38. 36 Watch our funny video here:
- 39. 37 Will my customers care?
- 40. 38 Questions?
Editor's Notes
- This is a QR code. It is checkered box that looks similar to this.
- Here’s how it works…Scanned and then links user to a website from their smartphones.
- So what? Why should you care about the technology?
- For years, marketers saying this is the year for mobile in advertising. Thanks to the rapid adoption of smartphones, we’re there.
- Located on the product tag, the QR code sends users to the product on Best Buy’s website, enabling customers to see product reviews and information.
- Located on NYC subways, this QR code prompts users to enter JetBlue’s winter giveaway when scanned. The QR code is located in the left hand corner of larger code.
- Located on NYC billboards, the QR code takes users to an exclusive 40-second Calvin Klein commercial, which can be shared by viewers on their social networks after watching.
- On his show, Jimmy Fallon used a QR code to promote the band “Odd Future,” whose website and videos open when users scan the code.
- Placed next to featured clothing in Esquire Magazine, these QR codes open to a page where customers can view and purchase the item.
- Appearing on Nike storefronts in Belgium, these QR codes allow the user to “Like” Nike’s running challenges on Facebook.
- MGH developed a holiday campaign for Smyth Jewelers in which they released one deal per day for 15 days, available exclusively to customers who scanned a QR code that appeared on the store building.
- So what? Why should you care about the technology?
- So what? Why should you care about the technology?
- Probably the most important question you could ask.
- Add a unique identifier to the end of your URL. If you’re pointing to an external site, do a re-direct.
- Add a unique identifier to the end of your URL. If testing on multiple sites, use QR1 or QRBillboard
- Add a unique identifier to the end of your URL. If testing on multiple sites, use QR1 or QRBillboard
- Whilesmartphone ownership and use is on the rise, make sure you have options for those who aren’t there yet.
- Important if pushing to an external site - no control
- Important if pushing to an external site - no control
- Important if pushing to an external site - no control
- You know your customers better than anyone. If you don’t think they’ll care about the QR codes, just wait and save that real estate for something else.