QR Codes By The Numbers
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The document discusses smartphone usage among students on campus. It finds that the majority (75.6%) of students own smartphones, with iPhones being the most popular at 42.3%. Android phones are second most popular at 33.3%. According to Comscore, smartphone usage is highest among 18-24 year olds at over 90%. The top ways students use smartphones are texting, social media, browsing the internet, apps, and making phone calls.
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Recommended
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A presentation I gave at Wartburg College on November 22, 2011 at Wartburg College in Waverly, Iowa. The presentation was an open discussion about social media and integrated marketing.
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The document describes a new sport called "Winecooler Chase" where players use ice cubes to slide and hit wine cooler stoppers on an oiled surface. Players take turns sliding ice cubes from the starting line to hit wine cooler stoppers for points, with the goal of being the first to reach 100 points to win. Extra points are awarded for knocking over the stopper or deducted if the cube leaves the field. The winner can celebrate by drinking.
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The document describes a new sport called "Winecooler Chase" that combines winecooler stoppers and ice cubes. Players prepare a slick surface and use flat-bottomed ice cubes to slide and hit winecooler stoppers as targets. Players take turns sliding ice cubes from the starting line to hit stoppers, scoring points for hits and extra for knockovers, while deducting points if cubes leave the field. The first player to score 20 points wins.
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The document discusses different "hats" or mindsets for creativity and problem solving. The author enjoys wearing the white hat of data analysis for their work but prefers the green hat of thinking up new ideas and using data creatively. They dislike wearing the black hat of caution or discussing what won't work, finding it restrictive. They also don't like the intuitive hat as it prevents finishing projects on schedule. For this assignment, the author took a logical blue hat approach but also allowed some creativity, preferring the collaborative yellow hat of working as a team to achieve tasks.
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The document describes a new exercise using common household items - a rolling pin and bath mat. It provides instructions for 4 different exercises: 1) rolling the pin forward and dragging it back to work the abs, 2) rolling it from side to side, 3) rolling it up and down a wall while bending the knees, and 4) encourages being creative with additional exercises. The overall summary is that the document presents instructions for 4 basic exercises using a rolling pin on a bath mat for a novel home workout.
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The document discusses different "hats" or mindsets for creativity and problem solving. The author enjoys wearing the white hat of data analysis for their work but prefers the green hat of thinking up new ideas and using data creatively. They dislike wearing the black hat of caution or discussing what won't work, finding it restrictive. They also don't like the intuitive hat as it prevents finishing projects on schedule. For this assignment, the author took a blue hat logical approach to mining data but also allowed creativity, spending little time in intuition and not considering risks much. They feel yellow hat collaboration works best with a team to achieve tasks.
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The document describes a new exercise using common household items - a rolling pin and bath mat. It provides instructions for 4 different exercises: 1) rolling the pin forward and dragging it back to work the abs, 2) rolling it from side to side, 3) rolling it up and down a wall while bending the knees, and 4) encourages being creative with additional exercises. The overall summary is that the document presents instructions for 4 basic exercises using a rolling pin on a bath mat for a novel home workout.
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The document describes observations from visits to three personal care stores: Lush, Aveda, and The Body Shop. Lush had a bright, youthful environment with colorful bath products displayed throughout. Staff engaged customers to sample products and provide massages. Aveda presented an elegant, spa-like setting with subtly colored hair and skin products. Staff provided tea and product demonstrations. The Body Shop had an outdated green color scheme and busy environment filled with products on sale. Staff were focused on sales during the busy period.
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The document discusses reframing problems to maximize value through increasing utilization and reducing waste. It describes a community-operated program called Each One Feed Many where individuals contribute ingredients to bake bread which is then distributed to pantries, stores, homeless people, and others. The program benefits from efficiently using spare materials and resources while allowing everyone to contribute according to their capacity.
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You'll leave this session knowing the strategy that lead to a 243% in mobile email traffic.
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My talk from IDEA 2010: Think of mobile OS platforms as cultures. Deciding which platform to target and how to design for each—whether web or native—doesn't hinge only on tech specs or audience reach. In an era where consumers suddenly perceive mobile apps as richly personal, where software is content instead of tool—culture matters.
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Recently it seems as if mobile email has become the new hot topic among digital marketers. Much of this conversation centers around the on-screen experience: What's the best way to design an email so it renders well and drives opens, clicks and most importantly conversions and other desired goals on the tiny screen of a smartphone, mid-sized tablet and larger monitor on a laptop or desktop PC? While certainly important questions to ask, this is only one aspect of an effective mobile and multiscreen email marketing strategy. Before you make over the email message itself, you must first work out many other aspects of your multiscreen strategy.
In this Webinar, Loren McDonald will assemble a team of some of the smartest thinkers in the mobile/multiscreen email marketing design arena. Together they will tackle some of the toughest questions and offer real-life advice for getting multiscreen email right.
Among the specific topics will include the following:
Learning the implications of each major screen size and device
Determining what devices your subscriber base is using and how and where they are converting
Discussing the different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
Creating a consistent user experience across email and Web/landing pages
Examples and key best practices
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Testing, learning, optimization and measurement/analysis
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This document discusses the convergence of social media, location-based services, and mobile devices (SoLoMo). It notes that smartphones are driving increased adoption of SoLoMo services. Brands can leverage SoLoMo by having a mobile-optimized website, using check-ins, offering discounts and coupons to encourage check-ins, and ensuring an omnichannel customer experience across any time, any where, on any device (ATAWAD). The presentation promotes Mobilosoft as a solution to help retailers and brands manage their mobile presence and customer experience across different platforms.
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The document discusses mobile trends among youth in 2011. It notes that phones have become an extension of youth identities and the key way they connect with friends. Youth prefer texting and consider email as a communication method for older generations. They are constantly optimizing relationships and expect fast technology and instant connection. The mobile market for youth is huge, with over $1 trillion generated from SMS in the last decade. The document provides tips on how to market to mobile youth, including engaging them, discovering what they love/think/want, and getting them involved in the brand process.
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Passion, persistence, and partnerships are key to earning more online. Over the past decade, internet and broadband access has grown significantly in UK households. Mobile internet access has also increased dramatically, with nearly half of people now using their phones to access the internet. Social networking participation has also risen sharply, especially on Facebook. Charities have embraced various online tools and social media to communicate with supporters, promote campaigns, understand views, and fundraise. However, strategies and board-level approval of internet efforts varies significantly among charities. Website usage is typically tracked by metrics like page views, unique visitors, and email metrics.
Mobile and Luxury Retail Brands
Presentation made at:
http://www.themarketingandcommunicationloft.com/swissclub/
Customers are trying to engage with Luxury Brands through mobile devices. This deck presents:
. The size of the opportunity, by brand, and by region;
. The competitive landscape;
. A framework for action.
Mobile and Luxury Retail Brands
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5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
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