The document discusses smartphone usage among students on campus. It finds that the majority (75.6%) of students own smartphones, with iPhones being the most popular at 42.3%. Android phones are second most popular at 33.3%. According to Comscore, smartphone usage is highest among 18-24 year olds at over 90%. The top ways students use smartphones are texting, social media, browsing the internet, apps, and making phone calls.

1. QR Codes
By numbers
2011-2012
MARTELL DESIGN & DEVELOPMENT
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2. SMARTPHONES ON CAMPUS
Q: DO YOU OWN A I DON'T KNOW
SMARTPHONE?
NO
NO
iPhone 42.3%
Android 33.3%
Blackberry 22.6%
Windows 1.9% YES
YES
Source: ARCHRIVAL | Youth Marketing
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3. Source: ARCHRIVAL | Youth Marketing
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4. WHO IS USING THEM?
Source: Comscore
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5. Source: ARCHRIVAL | Youth Marketing
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6. WHO IS USING THEM?
BY AGE
Source: Comscore
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7. HOW ARE THEY BEING USED?
57.4%
22.6%
20.0%
17.8%
17.2%
5.7%
Source: Comscore
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