A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to meet their financial aspirations in the Arab countries. The report discusses how e-commerce has become an important driver of the new economy in Egypt, with companies like QNET expanding into the region due to the growth of e-commerce. QNET chooses Egypt's Ghada Hamdan to be their regional ambassador for skincare products in the MENA region.

1. QNet Evaluation Report
October 2013

2. Historical data
Key Activities
Write ups / Press Releases ( Positive News)
2 press releases circulated during October
• E-Commerce an important driver of the new economy in Egypt
Reputation
Management via
endorsing Qnet’s
media relations
program to
enhance Qnet’s
image amongst
the Egyptian local
press.
• QNET chooses Egypt’s Ghada Hamadan as regional ambassador for skincare range
.Published 31times in both Online and Print.
-Total print coverage : 5 clips with mentioning Qnet name and the spokesperson .
-Total online coverage : 26 hits
IRN:
-3 print and 2 online used e-commerce PR without mentioning QNet( Ahram twice and Gomhorya)
Main Media channels of QNet news coverage:
Print :- Al Akhbar; Alam al Youm; Egyptian Gazzette; Borsa; ICT News
Online: Al Ahram ; Akhbar Al youm ; Moheet; Arab Finance; Forbes; Mubasher; Al Dostor, Zawya

3. Content
s/n
Announcement
Market
Number of
Clips
1
E-Commerce an important driver of the new economy in
Egypt
Egypt
23
2
QNET chooses Egypt’s Ghada Hamdan as regional
ambassador for skincare range
Egypt
8

4. 1- E-Commerce an important driver of the new economy in Egypt

5. E-Commerce an important driver of the new economy in Egypt
A recent report in the Wall Street Journal points out that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of activists, it is now helping an increasing number of people to
meet their financial aspirations in the Arab countries.
With the rise of smartphones, tablets and other mobile devices that have become an integral part of our
lifestyle, making it convenient to do everything from book tickets to ordering food online, e-commerce has
become a game changer in an economy struggling to get back on its feet. Many young entrepreneurs are
turning to the Internet to fuel their business. The success of online start ups such as agzakhana.com, an
online shopping network for pharmaceutical products and elmenus.com – an online database of local
restaurants which has thousands of users signing up each month to order food from over 1,200 restaurants,
shows that political uncertainty is not slowing down at least one segment of the economy – eCommerce.
Mr. Haldun ARIN- Chief Operating Officer for QNET-one of Asia’s leading direct selling companies that uses ecommerce at its core, attributes the company’s successful expansion into the MENA region to the power of
e-commerce. Arinexplained that while Direct Selling as an industry in its modern form has been around for
more than 50 years, the global connectivity provided by the Internet changed the industry drastically. QNet
was one of the early adopters of e-commerce in the direct selling industry in Asia, which helped the
company reach out to customers all over the world. This helped the company expand its presence outside
Asia, particularly in the MENA region in a relatively short span of time.
While e-commerce in post-revolution Egypt is picking up with hundreds of new startups in the past few
years, industry observers warn of hurdles such as a relatively low internet penetration and security while
shopping online. The potential however is huge.
that there is a tremendous business-to-business potential for e-commerce in the country.

6. Mr. Haldun says, “We have invested significantly in providing a secure platform for our customers to ensure
their online shopping experience with us is safe and enjoyable. We have COMODO Hackerproof Security
Accreditation and use a Cloud-based Data Center with 3 Tier Multi LayerSecurity.Additionally, we have also
secured DDOS protection to combat any attacks on our e-commerce portal efficiently without affecting our
customer experience.”
QNet’s customers purchase a wide range of high value products and services ranging from wellness and
nutrition products to online education courses, watches and jewelleryto holidays and vacation memberships
from QNet’seCommerce portal from around the world. The company names Egypt as one of its top 5
markets.
According to research by PayPal, the popular online payment solutions company that launched its operations
in the region late last year, spending online in the MENA region will grow from USD 9 billion in 2012 to USD
15 billion by 2015.
In a study published by Visa, the global financial services company recently, Egypt ranks as No.1 in the entire
MENA region in e-sales with USD 3.2 billion worth transactions in 2011. Egypt currently has an internet
penetration rate of over 35% and this is expected to grow by 40% annually, the Visa study showed. With
actual computer penetration being higher in the business community, the study
suggests

7. Headline: E-Commerce supports the new economy in Egypt
Date: October 24th 2013
Publication: Al Akhbar
Country: Egypt
Circulation: 1,091,859
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of activists, it
is now helping an increasing number of people to meet
their financial aspirations in the Arab countries.

8. Headline: Report: the internet contributes in meeting financial expectations for
individuals in the Arab World
Date: October 24th 2013
Publication: Allam Al Youm
Country: Egypt
Circulation: 164,070
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of activists, it
is now helping an increasing number of people to meet
their financial aspirations in the Arab countries.

9. Headline: E-Commerce boosts Egypt economy
Date: October 26th 2013
Publication: Egyptian Gazette
Country: Egypt
Circulation: 110,000
Language: English
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of activists, it
is now helping an increasing number of people to meet
their financial aspirations in the Arab countries.

10. Headline: E-commerce works as a gateway for investments to pass to the Egyptian
market .
Date: October 27th 2013
Publication: ICT News
Country: Egypt
Circulation: 10,000
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of activists, it
is now helping an increasing number of people to meet
their financial aspirations in the Arab countries.

11. Headline: The spread of internet in Egypt creates an economy for e-commerce
QNet: E-commerce contributes in our presence in the region…. Egypt is one of the top 5
markets
Date: October 30th 2013
Publication: Al Borsa
Country: Egypt
Circulation: 63,595
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of activists, it
is now helping an increasing number of people to meet
their financial aspirations in the Arab countries.

12. Headline: Report: Internet contributes to meet all the financial expectations of various
individuals
Date: October 21st 2013
Publication: Moheet
Country: Egypt
Link: http://bit.ly/16mRyRM
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

13. Headline: Report: e-commerce is an important factor for creating a new economy in
Egypt
Date: October 21st 2013
Publication: Arab Finance
Country: Egypt
Link: http://bit.ly/1daFx46
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

14. Headline: Report: e-commerce is an important factor for creating a new economy in
Egypt
Date: October 21st 2013
Publication: Arab Finance
Country: Egypt
Link: http://bit.ly/1dezQBX
Language: English
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

15. Headline: E-Commerce an important driver of the new economy in Egypt
Date: October 21st 2013
Publication: Zawya
Country: Egypt
Link: http://bit.ly/1gE84RP
Language: English
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

16. Headline: The Wall Street Journal highlights the role of the Internet in the Arab Spring
revolutions on their pages
Date: October 21st 2013
Publication: ICT Business
Country: Egypt
Link: http://bit.ly/19Zjus6
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

17. Headline: E-commerce is an important factor for creating a new economy in Egypt
Date: October 21st 2013
Publication: Al Borsa
Country: Egypt
Link: http://bit.ly/1gy4dFM
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

18. Headline: e-commerce is an important factor for creating a new economy in Egypt
Date: October 21st 2013
Publication: Misr News Agency
Country: Egypt
Link: http://bit.ly/16prSnA
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

19. Headline: Report: Internet contributes to meet all the financial expectations of various
individuals in the world
Date: October 21st 2013
Publication: Al Gareda
Country: Egypt
Link: http://bit.ly/17F4ixW
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

20. Headline: Haldun Arin: e-commerce is an important factor for creating a new economy in
Egypt
Date: October 22nd 2013
Publication: Mubasher
Country: Egypt
Link: http://bit.ly/HeDH4T
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

21. Headline: Report: Internet contributes to meet all the financial expectations of various
individuals in the Arab countries
Date: October 21st 2013
Publication: Forbes
Country: Egypt
Link: http://bit.ly/1abjnLR
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

22. Headline: According to Wall Street Journal:e-commerce is an important factor for
creating a new economy in Egypt
Date: October 21st 2013
Publication: EMasr
Country: Egypt
Link: http://bit.ly/18K7Jao
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

23. Headline: Report: Internet contributes to meet all the financial expectations of various
individuals
Date: October 21st 2013
Publication: Akhbark
Country: Egypt
Link: http://bit.ly/16qp5Fl
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

24. Headline: Report: Internet contributes to meet all the financial expectations of various
individuals in the Arab Countries
Date: October 21st 2013
Publication: Akhbark
Country: Egypt
Link: http://bit.ly/1cbogbq
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

25. Headline: Report: Internet contributes to meet all the financial expectations of various
individuals
Date: October 21st 2013
Publication: Masress
Country: Egypt
Link: http://bit.ly/1h4SWdO
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

26. Headline: QNet: Egypt is one of the top 5 markets in the world
Date: October 22nd 2013
Publication: Mouatamer
Country: Egypt
Link: http://bit.ly/17d88nY
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

27. Headline: e-commerce is an important factor for creating a new economy in Egypt… And
Internet meet all the Arab financial expectations
Date: October 22nd 2013
Publication: Shbab Al Nil
Country: Egypt
Link: http://bit.ly/HcvBK2
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

28. Headline: Haldun Arin: e-commerce is an important factor for creating a new economy in
Egypt
Date: October 22nd 2013
Publication: Secret 7 Day
Country: Egypt
Link: http://bit.ly/1eIV0q1
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

29. Headline: E-Commerce an important driver of the new economy in Egypt
Date: October 28th 2013
Publication: Alam Rakamy
Country: Egypt
Link: http://bit.ly/HnOLMX
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

30. 2- QNET chooses Egypt’s Ghada Hamdan as regional ambassador for skincare
range

31. QNET chooses Egypt’s Ghada Hamdan as regional ambassador for skincare range
Ghada Hamdan is not an actress, or singer, or any kind of celebrity. The majority of the public may not know
her name, but in the direct selling industry, she is considered a star. One of the most successful women in
the industry in the MENA region, QNET is proud to introduce Egypt’s Ghada Hamdan as the Regional
Ambassador (MENA) for skin care and beauty products.
Ghada was a marketing executive in a multinational company in Dubai just a few years ago, struggling to
make ends meet. She was a single mother fighting to give her daughter the best life she could. She took
more than one job just to pay her bills. She was miserable working in her corporate, nine-to-five job and on
her 32nd birthday promised herself that by her next birthday, she would be running her own business.
A chance encounter led her to buy a jewelry product from QNET following which she decided to take up a
business opportunity to promote more products from QNET. That was four years ago. Today, she leads her
own team, Diamonds and is one of QNET’s top female distributors, known as Independent Representatives
(IRs) in the Middle East and North Africa region.
When asked how she did this in just four years, she replied "I fell in love with QNET and worked at it
consistently, everyday. I burned all the ties holding me back and put them behind me." It was because of her
determination and courage to never give up, she is now at the top of her game, helping others like her to
break down their financial barriers. She did all this while also managing to look good and feel good with
gorgeous skin.
The Physio Radiance skincare range was one of the first products of QNET that she tried. Like many people,
Ghada was also wary of the visible effects of ageing and was worried about subjecting her skin to harsh
chemicals. She tried the Physio Radiance range, which includes a cleanser, toner, serum and moisturizer.
Within days, the effects were visible with her skin feeling soft and supple and a reduction in fine lines.
"I loved the light, silky texture and how easily my skin absorbed it. There was no fragrance, which I have read
is the result of various chemicals in the formulation. Everything in the Physio Radiance range felt so natural,
like it was a part of me", says Ghada.

32. There are two important aspects that differentiate Physio Radiance from the many other skincare products
in the market. Developed exclusively for QNET by Laboratories Schwartz in Paris (France), Physio Radiance
uses a patented microencapsulation technology. This is a process of putting a microscopic wall around a core
substance that turns them into small capsules in concentrated form giving them many useful properties. This
allows Physio Radiance products to give the skin cells all it needs to stimulate natural regeneration of the
skin instead of subjecting it to invasive substances. Secondly, the products are completely natural,
hypoallergenic and contain no parabens or preservatives.
The most effective active ingredient of Physio Radiance is negative hydrogen (H-), which is known as the
smallest antioxidant in the universe, thus effective for skin penetration to a cellular level. The other critical
ingredient in this product range is the brown algae fucoïdan found in Okinawa Island in Japan. These are rich
in nutrients and possess healing properties that protects against infection and free radicals.
Ghada advocates the Physio Radiance range to both men and women in her team, as the product is suitable
for all skin types.
“I am very careful about what I recommend to people. I have a certain position of responsibility as many
people look up to me and I need to be 100% sure of something before I can advocate it to others. I cannot
sell a product if I don’t believe in it!”
“I have used and seen the effects of QNET’s products and have seen the company’s attention to detail and
adherence to the highest standards. I consider it an honour to be an ambassador for the skincare products
because I believe in it very strongly”, explains Ghada.
For QNET, Ghada is a perfect embodiment of its philosophy of RYTHM – Raise Yourself To Help Mankind, a
concept which is about empowering people, who can then in turn make a difference in others lives. Ghada
Hamdan has proven in barely half a decade that with determination, focus and perseverance, anyone can
turn his or her life around.

33. Headline: QNET chooses Ghada Hamdan as regional ambassador for skincare range
Date: October 29th 2013
Publication: Akhbar Al Youm
Country: Egypt
Link: http://bit.ly/1gc3RDL
Language: Arabic
Summary:
QNET is proud to introduce Egypt’s Ghada Hamdan
as the Regional Ambassador (MENA) for skin care
and beauty products.

34. Headline: QNET chooses Ghada Hamdan as regional ambassador for skincare range
Date: October 29th 2013
Publication: Al Mal
Country: Egypt
Link: http://bit.ly/1ayatX6
Language: Arabic
Summary:
QNET is proud to introduce Egypt’s Ghada Hamdan
as the Regional Ambassador (MENA) for skin care
and beauty products.

35. Headline: QNET chooses Ghada Hamdan as regional ambassador for skincare range
Date: October 29th 2013
Publication: Misr News Agency
Country: Egypt
Link: http://bit.ly/1adtkEB
Language: Arabic
Summary:
QNET is proud to introduce Egypt’s Ghada Hamdan
as the Regional Ambassador (MENA) for skin care
and beauty products.

36. Headline: QNET chooses Ghada Hamdan as regional ambassador for skincare range
Date: October 29th 2013
Publication: Masress
Country: Egypt
Link: http://bit.ly/17XzvMY
Language: Arabic
Summary:
QNET is proud to introduce Egypt’s Ghada Hamdan
as the Regional Ambassador (MENA) for skin care
and beauty products.

37. Headline: QNET chooses Ghada Hamdan as regional ambassador for skincare range
Date: October 30th 2013
Publication: Shbab Al Nil
Country: Egypt
Link: http://bit.ly/1bC5THr
Language: Arabic
Summary:
QNET is proud to introduce Egypt’s Ghada Hamdan
as the Regional Ambassador (MENA) for skin care
and beauty products.

38. Headline: QNET chooses Ghada Hamdan as regional ambassador for skincare range
Date: October 30th 2013
Publication: Mouatamer
Country: Egypt
Link: http://bit.ly/1ht0Fmr
Language: Arabic
Summary:
QNET is proud to introduce Egypt’s Ghada Hamdan
as the Regional Ambassador (MENA) for skin care
and beauty products.

39. Headline: QNET chooses Ghada Hamdan as regional ambassador for skincare range
Date: October 30th 2013
Publication: Al Dostor
Country: Egypt
Link: http://bit.ly/1itHFBX
Language: Arabic
Summary:
QNET is proud to introduce Egypt’s Ghada Hamdan
as the Regional Ambassador (MENA) for skin care
and beauty products.

40. Headline: QNET chooses Egypt’s Ghada Hamdan as regional ambassador for skincare range
Date: October 30th 2013
Publication: I News Arabia
Country: Egypt
Link: http://bit.ly/1bCaIRk
Language: Arabic
Summary:
QNET is proud to introduce Egypt’s Ghada Hamdan
as the Regional Ambassador (MENA) for skin care
and beauty products.

41. Industry Related News

42. 15 billion Electronic Expenditures in the Middle East

43. Headline: 15 billion Electronic Expenditures in the Middle East
Date: October 24th 2013
Publication: Al Ahram
Country: Egypt
Circulation: 1,320,700
Language: Arabic
Summary:
E-Commerce plays an important role in creating the
new economy in Egypt, despite the economic Recession
caused by Political instability. E-commerce is flourishing
in Egypt according to the growth rate of Internet
penetration in Egypt for more than 35%.

44. Headline: Egypt is one of the top 5 markets in E-commerce field
Date: October 25th 2013
Publication: Al Gomhoureya
Country: Egypt
Circulation: 700,000
Language: Arabic
Summary:
Visa unveiled via results of a recently published study
that Egypt led the e-commerce sector in the Middle
East in 2011, pointing that the region is the fastest
growing region in the world with sales value of $3.2
billion.

45. Headline: Egypt is one of the top 5 markets in E-commerce field
Date: October 25th 2013
Publication: Al Ahram Al Taawoun
Country: Egypt
Circulation: 30,000
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of activists, it
is now helping an increasing number of people to meet
their financial aspirations in the Arab countries.

46. Headline: 15 billion Electronic Expenditures in the Middle East
Date: October 24th 2013
Publication: Al Ahram
Country: Egypt
Link: http://bit.ly/1hcvBHg
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

47. Headline: 15 billion Electronic Expenditures in the Middle East
Date: October 24th 2013
Publication: Al Ahram Digital
Country: Egypt
Link: http://bit.ly/1bZZqXG
Language: Arabic
Summary:
A recent report in the Wall Street Journal points out
that while the internet played a big role in the Arab
Spring, inspiring a whole new generation of
activists, it is now helping an increasing number of
people to meet their financial aspirations in the
Arab countries.

48. Agouza Misdemeanor defer consideration of the trial of Salma Sabahy in the case
of electronic fraud to November 10

49. Headline: Agouza Misdemeanor defer consideration of the trial of Salma Sabahy in the
case of electronic fraud to November 10
Date: October 27th 2013
Publication: Al Ahram Gate
Country: Egypt
Link: http://bit.ly/1hkoVqJ
Language: Arabic
Summary:
Misdemeanor Court in Agouza, headed by Judge
Mustafa Anwar, decided to postpone consideration
trial of Salma Hamdeen Sabahi, in the electronic
fraud through Global for money employment case
for hearing November 10 due to the absence of the
victims for a second time.

50. Tone
Tone
35
30
25
20
Tone
15
10
5
0
Negative
positive
Neutral

51. QNet key Online coverage
NO of Hits
Online Coverage
Top Coverage
Hits
26
Zawya
Akhbar Al Youm
Moheet

52. QNet key Print coverage
NO of clips
Print Coverage
5
Top Coverage
Al Akhbar
Allam Al Youm
Egyptian Gazette

53. Thank You