In the month of June QNET received some very positive media coverage in Egypt despite the debate and controversies surrounding the network marketing industry. We took a stand on the banning of pyramids and advocating for legislation to regulate the industry. Also, we talk about how QNET's latest initiatives helps support small businesses in Egypt.

1. QNet Evaluation Report
June2013

2. s/n Announcement Market Number of
Clips
1 QNET’s New Initiative to Grow the Egyptian Economy Egypt 18
2 QNET welcomes a ban on Pyramid Companies in Egypt Egypt 12
3 Interview with Mr.Zaheer Egypt 2

3. Coverage Language Breakdown
1
29
English
Arabic

4. 1) QNET’s New Initiative to Grow
the Egyptian Economy

5. QNET’s New Initiative to Grow the Egyptian Economy
Prominent Asian direct selling company, QNET Limited, has launched a new program to enable
local manufacturers in Egypt sell their products exclusively through QNET’ e-commerce
platform. In its effort to expand its business scope, QNET recently launched the Merchant
Program which aims to help small local manufacturers to market their products to a larger
audience through the power of QNET’s online store and distributor networks.“QNET is committed
to promote Egyptian products and to help support its small-medium entrepreneurs, who
otherwise have no other way to distribute and market their products. It is our way of boosting
the economy and to help create jobs for the people.
“As Egypt's Small Medium Enterprise (SME) sector, which accounts for about 80 per cent of the
economy, showing signs of a rebound, it is timely indeed for us to enable SMEs to realize benefits
such as enhanced productivity and reduced costs,” said Mr. Dave Osh, Chief Executive Officer of
QNET Limited.
QNET has already signed its first Merchant Program contract with Egyptian company, Bell and
Belle, a SME based in Alexandria, to distribute its range of skin care products.

6. The SME Company had just got the Ministry of Health’s approvals and product registration to
commence business. The products are all composed of natural ingredients. Bell and Belle will
leverage on QNET’s Independent Representatives (IRs) in Egypt to market its products.
ell and Belle owner, Mrs Mona Gaber said it is a great opportunity to market her company’s
products through QNET not only in Egypt, but also to the entire Middle East/North Africa (MENA)
region if proven success.
“We are delighted to seal this arrangement with QNET, which is one of the fastest growing direct
selling companies in the world. We have full confidence in the direct selling business as it helps us
to save costs like advertising and promotion and return those savings to consumers by selling at
reasonable prices.
“Our tie-up with QNET is also based on the fact that QNET has got a strong network of IRs in
Egypt and the MENA region. They would be able to promote and market our products
aggressively and help us grow stronger from a tiny enterprise into a formidable SME in Egypt,”
Mrs. Mona Gaber adds
QNET’s New Initiative to Grow the Egyptian Economy

7. QNET’s New Initiative to Grow the Egyptian Economy
According to Wamda, a platform designed to empower entrepreneurs in the MENA region, the
SME sector is critical to the Egyptian economy. It notes that SMEs are responsible for a mammoth
98 per cent of the country’s total economic activity and they provide nearly 80 per cent of total
value added to the country’s economy.
Employment opportunities created by small-to-medium-sized enterprises, says Wamda, also
account for over 65 per cent of the entire Egyptian workforce. In a country which has a steadily
rising population, millions of youngsters entering the workplace every year, and an ongoing
struggle against unemployment, it’s a sector that needs critical support.
QNET invites other product manufacturers to sell their products and services through QNET in
Egypt with potential export opportunities. The merchant program is opened for domestic
products “Made in Egypt” and registered in Egypt. Products are expected to improve well-being
and follow the product criteria of “life enhancing” with full exclusivity to QNET. Interested
merchants can contact QNET directly at merchant@qnet.net

8. Publication: Al Masaya
Country: Egypt
Circulation: 270,000
Language: Arabic
Summary:
To global direct selling company QNET,
bringing people closer to their dreams is a key
goal. Being the Official Direct Selling Partner of
the Marussia F1 Team, QNET wanted to give
its Independent Representatives (IRs)
worldwide the chance to experience the
magnificence of the F1 race.
Headline: QNET’s New Initiative to Grow the Egyptian Economy
Date: June 6th 2013

9. Publication: Allam Al Youm
Country: Egypt
Circulation: 164.070
Language: Arabic
Summary:
To global direct selling company QNET,
bringing people closer to their dreams is a key
goal. Being the Official Direct Selling Partner of
the Marussia F1 Team, QNET wanted to give
its Independent Representatives (IRs)
worldwide the chance to experience the
magnificence of the F1 race.
Headline: QNET’s New Initiative to Grow the Egyptian Economy
Date: June 10th 2013

10. Publication: Al Mal
Country: Egypt
Link: http://bit.ly/18NxHM3
Language: Arabic
Summary:
To global direct selling company QNET,
bringing people closer to their dreams is a key
goal. Being the Official Direct Selling Partner of
the Marussia F1 Team, QNET wanted to give
its Independent Representatives (IRs)
worldwide the chance to experience the
magnificence of the F1 race.
Headline: QNET’s New Initiative to Grow the Egyptian Economy
Date: June 4th 2013

11. Publication: Al Shourouk
Country: Egypt
Link: http://bit.ly/14dxoWs
Language: Arabic
Summary:
To global direct selling company QNET,
bringing people closer to their dreams is a key
goal. Being the Official Direct Selling Partner of
the Marussia F1 Team, QNET wanted to give
its Independent Representatives (IRs)
worldwide the chance to experience the
magnificence of the F1 race.
Headline: QNET’s New Initiative to Grow the Egyptian Economy
Date: June 4th 2013

12. Publication: Akhbar Al Youm
Country: Egypt
Link: http://bit.ly/15MP1iS
Language: Arabic
Summary:
To global direct selling company QNET,
bringing people closer to their dreams is a key
goal. Being the Official Direct Selling Partner of
the Marussia F1 Team, QNET wanted to give
its Independent Representatives (IRs)
worldwide the chance to experience the
magnificence of the F1 race.
Headline: QNET’s New Initiative to Grow the Egyptian Economy
Date: June 4th 2013

13. Publication: Souk Al Asr
Country: Egypt
Link: http://bit.ly/14dpts6
Language: Arabic
Summary:
To global direct selling company QNET,
bringing people closer to their dreams is a key
goal. Being the Official Direct Selling Partner of
the Marussia F1 Team, QNET wanted to give
its Independent Representatives (IRs)
worldwide the chance to experience the
magnificence of the F1 race.
Headline: QNET’s New Initiative to Grow the Egyptian Economy
Date: June 4th 2013

14. Publication: Al Bosla
Country: Egypt
Link: http://bit.ly/ZKv0XT
Language: Arabic
Summary:
To global direct selling company QNET,
bringing people closer to their dreams is a key
goal. Being the Official Direct Selling Partner of
the Marussia F1 Team, QNET wanted to give
its Independent Representatives (IRs)
worldwide the chance to experience the
magnificence of the F1 race.
Headline: QNET’s New Initiative to Grow the Egyptian Economy
Date: June 4th 2013

15. Publication: Misr News Agency
Country: Egypt
Link: http://bit.ly/11Ui4yE
Language: Arabic
Summary:
To global direct selling company QNET,
bringing people closer to their dreams is a key
goal. Being the Official Direct Selling Partner of
the Marussia F1 Team, QNET wanted to give
its Independent Representatives (IRs)
worldwide the chance to experience the
magnificence of the F1 race.
Headline: QNET’s New Initiative to Grow the Egyptian Economy
Date: June 4th 2013

16. Publication: Misr Al Gdida
Country: Egypt
Link: http://bit.ly/11ftvLm
Language: Arabic
Summary:
To global direct selling company QNET,
bringing people closer to their dreams is a key
goal. Being the Official Direct Selling Partner of
the Marussia F1 Team, QNET wanted to give
its Independent Representatives (IRs)
worldwide the chance to experience the
magnificence of the F1 race.
Headline: QNET’s New Initiative to Grow the Egyptian Economy
Date: June 4th 2013

17. Publication: Forbes
Country: Egypt
Link: http://bit.ly/13Csss6
Language: Arabic
Summary:
To global direct selling company QNET,
bringing people closer to their dreams is a key
goal. Being the Official Direct Selling Partner of
the Marussia F1 Team, QNET wanted to give
its Independent Representatives (IRs)
worldwide the chance to experience the
magnificence of the F1 race.
Headline: QNET’s New Initiative to Grow the Egyptian Economy
Date: June 4th 2013

18. Publication: Teqnya Today
Country: Egypt
Link: http://bit.ly/14dAycL
Language: Arabic
Summary:
To global direct selling company QNET,
bringing people closer to their dreams is a key
goal. Being the Official Direct Selling Partner of
the Marussia F1 Team, QNET wanted to give
its Independent Representatives (IRs)
worldwide the chance to experience the
magnificence of the F1 race.
Headline: QNET’s New Initiative to Grow the Egyptian Economy
Date: June 4th 2013

19. Publication: TE Live
Country: Egypt
Link: http://bit.ly/15Dqh9C
Language: Arabic
Summary:
To global direct selling company QNET,
bringing people closer to their dreams is a key
goal. Being the Official Direct Selling Partner of
the Marussia F1 Team, QNET wanted to give
its Independent Representatives (IRs)
worldwide the chance to experience the
magnificence of the F1 race.
Headline: QNET’s New Initiative to Grow the Egyptian Economy
Date: June 4th 2013

20. Publication: I News Arabia
Country: Egypt
Link: http://bit.ly/11oX9lx
Language: Arabic
Summary:
To global direct selling company QNET,
bringing people closer to their dreams is a key
goal. Being the Official Direct Selling Partner of
the Marussia F1 Team, QNET wanted to give
its Independent Representatives (IRs)
worldwide the chance to experience the
magnificence of the F1 race.
Headline: QNET’s New Initiative to Grow the Egyptian Economy
Date: June 4th 2013

21. Publication: Veto
Country: Egypt
Link: http://bit.ly/15MP1iS
Language: Arabic
Summary:
To global direct selling company QNET,
bringing people closer to their dreams is a key
goal. Being the Official Direct Selling Partner of
the Marussia F1 Team, QNET wanted to give
its Independent Representatives (IRs)
worldwide the chance to experience the
magnificence of the F1 race.
Headline: QNET’s New Initiative to Grow the Egyptian Economy
Date: June 4th 2013

22. Publication: Al Bashayer
Country: Egypt
Link: http://bit.ly/13EK5HN
Language: Arabic
Summary:
To global direct selling company QNET,
bringing people closer to their dreams is a key
goal. Being the Official Direct Selling Partner of
the Marussia F1 Team, QNET wanted to give
its Independent Representatives (IRs)
worldwide the chance to experience the
magnificence of the F1 race.
Headline: QNET’s New Initiative to Grow the Egyptian Economy
Date: June 4th 2013

23. Publication: Sahbab Al Nil
Country: Egypt
Link: http://bit.ly/11h0lLO
Language: Arabic
Summary:
To global direct selling company QNET,
bringing people closer to their dreams is a key
goal. Being the Official Direct Selling Partner of
the Marussia F1 Team, QNET wanted to give
its Independent Representatives (IRs)
worldwide the chance to experience the
magnificence of the F1 race.
Headline: QNET’s New Initiative to Grow the Egyptian Economy
Date: June 5th 2013

24. Publication: Hasry News
Country: Egypt
Link: http://bit.ly/11oKOK3
Language: Arabic
Summary:
To global direct selling company QNET,
bringing people closer to their dreams is a key
goal. Being the Official Direct Selling Partner of
the Marussia F1 Team, QNET wanted to give
its Independent Representatives (IRs)
worldwide the chance to experience the
magnificence of the F1 race.
Headline: QNET’s New Initiative to Grow the Egyptian Economy
Date: June 5th 2013

25. Publication: Mouatamer
Country: Egypt
Link: http://bit.ly/15Ma6pN
Language: Arabic
Summary:
To global direct selling company QNET,
bringing people closer to their dreams is a key
goal. Being the Official Direct Selling Partner of
the Marussia F1 Team, QNET wanted to give
its Independent Representatives (IRs)
worldwide the chance to experience the
magnificence of the F1 race.
Headline: QNET’s New Initiative to Grow the Egyptian Economy
Date: June 7th 2013

26. QNET welcomes a ban on Pyramid
Companies in Egypt

27. QNET welcomes a ban on Pyramid Companies in Egypt
QNET’s Zaheer Merchant: The need of the hour is appropriate legislation
The recent investigation by the Public Funds Authority into the 8 companies allegedly involved in
pyramid schemes in Egypt and the subsequent media reports around it, has created a great deal
of confusion around marketing concepts such as direct selling (DS), multi level marketing (MLM),
Network Marketing (NM) and pyramid schemes.
Zaheer Merchant, Director of Corporate Affairs for QNET helps explain the difference and stresses
on the need for clear legislative guidelines to regulate the industry in Egypt.
1. What do the terms Direct Selling, MLM and NM mean and how are they different from each
other?
ZM: Direct Selling is simply the marketing of products and services directly to consumers in a
face-to-face manner, away from a retail location. Direct selling encompasses a variety of
distribution methods; Multilevel Marketing and Network Marketing are two types of distribution
and compensation methods.
2. Network marketing and pyramid companies are currently under the scanner in Egypt. What
does QNET have to say about it?
ZM: Based on media reports, it is clear that there are several misconceptions about this industry
in Egypt. This is why QNET strongly advocates the creation of a legislation to govern this industry.
Fast growing economies such as Thailand, Malaysia, Indonesia, Vietnam, Taiwan and Singapore all
have a specific statute that regulates, and more important, facilitates direct selling. We are more
than willing to help the relevant ministry with draft guidelines based on our experience in other
legislated markets.

28. Globally Direct Selling is an approximately US$154 billion industry with more than 91 million
people involved it as distributors of a wide range of products and services. The socio-economic
impact of this industry is well documented in many countries especially in reducing youth
unemployment.
3. If the government decides to ban pyramid companies, how will it affect QNET?
ZM: We would welcome a ban on pyramid companies. Genuine Direct Selling Companies like
QNET will benefit if pyramid schemes are banned. Currently, the lack of guidelines and legislation
leads to genuine DS companies being bracketed with pyramid schemes that disguise themselves
as direct selling companies, which negatively impacts the entire industry.
4. How can people tell the difference between a legitimate Direct Selling company and a
pyramid scheme?
ZM: As a general guide, here are 6 ways to tell the legitimate direct selling companies apart from
pyramid schemes.
Direct Selling is NOT a “get-rich-quick scheme”.
Direct Selling may be very lucrative, but it is also a tough business. Right from the start, genuine
businesses will tell you that the results happen only if you put in the time and effort. Any
company that promises you an easy way to riches should be regarded with caution. QNET for
example, has a detailed earnings disclaimer available in its website and marketing materials.
Direct Selling companies deliver quality products or services.
Pyramid schemes have no legitimate products or services. Good direct selling companies dedicate
substantial resources to research and development to create quality products that are of actual
use to people. QNET offers more than 30 different products in 9 different product categories.

29. QNET welcomes a ban on Pyramid Companies in Egypt
Direct selling companies have restrictions in their compensation plan.
Reputable direct selling companies limit the number of people who can earn a commission
through sales. This is to level the playing field for its members. In a pyramid scheme, the “up
lines” or the ones at the top make all the money, while the “down lines” or the ones at the
bottom, and lag behind due to late participation.
Direct Sellers do not earn commission solely through recruitment.
Recruiting new members is NOT a requirement for real direct sellers to earn a commission.
Legitimate direct selling companies are structured to reward people for promoting their
products. In a pyramid scheme, there is no financial return unless others are successfully
enrolled.
Genuine Network marketing opportunities have a solid training system.
Direct selling companies place great emphasis on training their network marketers. Companies
that genuinely care about their distributors and want them to succeed are the ones that provide
business tools and training to help them grow their business. Organisations such as QNET have
qualified trainers equipped with the expertise and experience to help their members better
understand the business and products and serve as mentors and motivators to grow the
business.
Direct selling companies have proper policies and procedures, as well as ethical marketing codes.
Genuine direct selling companies aim to achieve sustainable growth by fostering a culture of
ethical marketing. QNET places great emphasis on an ethical code of conduct by itsindependent
representatives and provides them with a detailed set of guidelines on professional marketing as
well as its policies and procedures.
It is hope that based in the general guidelines above, Egypt will be able to draft concise guidelines
and laws regulating this valuable industry. Additionally, it will be of significant benefit that Egypt
has a direct selling association associated to the rest of the world.

30. Publication: Al Borsa
Country: Egypt
Link: http://bit.ly/15vcyyU
Language: Arabic
Summary:
The recent investigation by the Public Funds
Authority into the 8 companies allegedly
involved in pyramid schemes in Egypt and the
subsequent media reports around it, has
created a great deal of confusion around
marketing concepts such as direct selling (DS),
multi level marketing (MLM), Network
Marketing (NM) and pyramid schemes.
Zaheer Merchant, Director of Corporate
Affairs for QNET helps explain the difference
and stresses on the need for clear legislative
guidelines to regulate the industry in Egypt.
Headline: QNET welcomes a ban on Pyramid Companies in Egypt
Date: June 23rd 2013

31. Publication: Veto
Country: Egypt
Link: http://bit.ly/17vIwC5
Language: Arabic
Summary:
The recent investigation by the Public Funds
Authority into the 8 companies allegedly
involved in pyramid schemes in Egypt and the
subsequent media reports around it, has
created a great deal of confusion around
marketing concepts such as direct selling (DS),
multi level marketing (MLM), Network
Marketing (NM) and pyramid schemes.
Zaheer Merchant, Director of Corporate
Affairs for QNET helps explain the difference
and stresses on the need for clear legislative
guidelines to regulate the industry in Egypt.
Headline: QNET welcomes a ban on Pyramid Companies in Egypt
Date: June 23rd 2013

32. Publication: Al Bosla
Country: Egypt
Link: http://bit.ly/11GKVC7
Language: Arabic
Summary:
The recent investigation by the Public Funds
Authority into the 8 companies allegedly
involved in pyramid schemes in Egypt and the
subsequent media reports around it, has
created a great deal of confusion around
marketing concepts such as direct selling (DS),
multi level marketing (MLM), Network
Marketing (NM) and pyramid schemes.
Zaheer Merchant, Director of Corporate
Affairs for QNET helps explain the difference
and stresses on the need for clear legislative
guidelines to regulate the industry in Egypt.
Headline: QNET welcomes a ban on Pyramid Companies in Egypt
Date: June 23rd 2013

33. Publication: Al Mal
Country: Egypt
Link: http://bit.ly/15vcyyU
Language: Arabic
Summary:
The recent investigation by the Public Funds
Authority into the 8 companies allegedly
involved in pyramid schemes in Egypt and the
subsequent media reports around it, has
created a great deal of confusion around
marketing concepts such as direct selling (DS),
multi level marketing (MLM), Network
Marketing (NM) and pyramid schemes.
Zaheer Merchant, Director of Corporate
Affairs for QNET helps explain the difference
and stresses on the need for clear legislative
guidelines to regulate the industry in Egypt.
Headline: QNET welcomes a ban on Pyramid Companies in Egypt
Date: June 23rd 2013

34. Publication: Misr Al Youm
Country: Egypt
Link: http://bit.ly/133xXVc
Language: Arabic
Summary:
The recent investigation by the Public Funds
Authority into the 8 companies allegedly
involved in pyramid schemes in Egypt and the
subsequent media reports around it, has
created a great deal of confusion around
marketing concepts such as direct selling (DS),
multi level marketing (MLM), Network
Marketing (NM) and pyramid schemes.
Zaheer Merchant, Director of Corporate
Affairs for QNET helps explain the difference
and stresses on the need for clear legislative
guidelines to regulate the industry in Egypt.
Headline: QNET welcomes a ban on Pyramid Companies in Egypt
Date: June 23rd 2013

35. Publication: I News Arabia
Country: Egypt
Link: http://bit.ly/12aSOCI
Language: Arabic
Summary:
The recent investigation by the Public Funds
Authority into the 8 companies allegedly
involved in pyramid schemes in Egypt and the
subsequent media reports around it, has
created a great deal of confusion around
marketing concepts such as direct selling (DS),
multi level marketing (MLM), Network
Marketing (NM) and pyramid schemes.
Zaheer Merchant, Director of Corporate
Affairs for QNET helps explain the difference
and stresses on the need for clear legislative
guidelines to regulate the industry in Egypt.
Headline: QNET welcomes a ban on Pyramid Companies in Egypt
Date: June 23rd 2013

36. Publication: Moutamar
Country: Egypt
Link: http://bit.ly/12cX3hp
Language: Arabic
Summary:
The recent investigation by the Public Funds
Authority into the 8 companies allegedly
involved in pyramid schemes in Egypt and the
subsequent media reports around it, has
created a great deal of confusion around
marketing concepts such as direct selling (DS),
multi level marketing (MLM), Network
Marketing (NM) and pyramid schemes.
Zaheer Merchant, Director of Corporate
Affairs for QNET helps explain the difference
and stresses on the need for clear legislative
guidelines to regulate the industry in Egypt.
Headline: QNET welcomes a ban on Pyramid Companies in Egypt
Date: June 23rd 2013

37. Publication: Forbes
Country: Egypt
Link: http://bit.ly/14SygQL
Language: Arabic
Summary:
The recent investigation by the Public Funds
Authority into the 8 companies allegedly
involved in pyramid schemes in Egypt and the
subsequent media reports around it, has
created a great deal of confusion around
marketing concepts such as direct selling (DS),
multi level marketing (MLM), Network
Marketing (NM) and pyramid schemes.
Zaheer Merchant, Director of Corporate
Affairs for QNET helps explain the difference
and stresses on the need for clear legislative
guidelines to regulate the industry in Egypt.
Headline: QNET welcomes a ban on Pyramid Companies in Egypt
Date: June 23rd 2013

38. Publication: Sahbab Al Nil
Country: Egypt
Link: http://bit.ly/134GXtq
Language: Arabic
Summary:
The recent investigation by the Public Funds
Authority into the 8 companies allegedly
involved in pyramid schemes in Egypt and the
subsequent media reports around it, has
created a great deal of confusion around
marketing concepts such as direct selling (DS),
multi level marketing (MLM), Network
Marketing (NM) and pyramid schemes.
Zaheer Merchant, Director of Corporate
Affairs for QNET helps explain the difference
and stresses on the need for clear legislative
guidelines to regulate the industry in Egypt.
Headline: QNET welcomes a ban on Pyramid Companies in Egypt
Date: June 24th 2013

39. Publication: Mubasher
Country: Egypt
Link: http://bit.ly/144pk9T
Language: Arabic
Summary:
The recent investigation by the Public Funds
Authority into the 8 companies allegedly
involved in pyramid schemes in Egypt and the
subsequent media reports around it, has
created a great deal of confusion around
marketing concepts such as direct selling (DS),
multi level marketing (MLM), Network
Marketing (NM) and pyramid schemes.
Zaheer Merchant, Director of Corporate
Affairs for QNET helps explain the difference
and stresses on the need for clear legislative
guidelines to regulate the industry in Egypt.
Headline: QNET welcomes a ban on Pyramid Companies in Egypt
Date: June 24th 2013

40. 3) Interview with Mr. Zaheer
Merchant

41. Publication: Al Ahram Al Ektesady
Country: Egypt
Circulation: 119.138
Language: Arabic
Summary:
What do the terms Direct Selling, MLM and NM
mean and how are they different from each
other?
ZM: Direct Selling is simply the marketing of
products and services directly to consumers in a
face-to-face manner, away from a retail location.
Direct selling encompasses a variety of
distribution methods; Multilevel Marketing and
Network Marketing are two types of distribution
and compensation methods.
Headline: QNET welcomes a ban on Pyramid Companies in Egypt
Date: June 22nd 2013

42. Publication: Egyptian Gazette
Country: Egypt
Circulation: 119.138
Language: Arabic
Summary:
What do the terms Direct Selling, MLM and
NM mean and how are they different from
each other?
ZM: Direct Selling is simply the marketing of
products and services directly to consumers in
a face-to-face manner, away from a retail
location. Direct selling encompasses a variety
of distribution methods; Multilevel Marketing
and Network Marketing are two types of
distribution and compensation methods.
Headline: QNET welcomes a ban on Pyramid Companies in Egypt
Date: June 22nd 2013

43. Online Coverage
NO of Hits Top Coverage
Hits
26
Al Borsa
Akhbar Al Youm
Al Mal
QNet key Online coverage

44. QNet key Print coverage
Print Coverage
NO of Hits Top Coverage
Hits
4
Alam Al Youm
Egyptian Gazette
Ahram Ektisady

45. Thank You