QFX Cinema is a leading movie theater chain in Nepal, founded in 2001. This document discusses research conducted on customers of the new QFX Cinema location in Birtamode City. The research found that most customers were satisfied with the quality of the screen and services, though some felt food and drink prices were too high. It was recommended that QFX focus on customer satisfaction and offer discounts to maintain competitiveness.

1. QFX CINEMA
Presented By Avishkar,Kajol,
Kritim,Ashmita and Maniisa

2. Introduction • QFX Cinemas is a leading movie exhibitor in Nepal.
• It was founded by TEAM QUEST is modern Nepali investment
company establish in 2001.
• The owner of QFX are Rajesh Siddhi, Bhaskar Dhungana and
Nakim Uddin.
• Team Quest manages QFX Cinemas located in different cities
across Nepal including popular shopping destinations.
• It features Nepali movies as well as Bollywood and Hollywood.
• The One-Stop Mall is the newest spot to receive QFX Cinemas
in BIRTAMODE CITY.
• QFX has been operated here for providing QFX quality to watch
movies for eastern people.
• QFX main focus on customer satisfaction and providing quality
movies and quality services.
QFX Cinema One-stop
mall

3. Research Assumptions and Problems
Assumptions
• Collecting information from relevant customer through oral and written communication.
• It is realistic expectation.
• We will able to obtain right and correct data and information .
Problems
• QFX has been popular, there are lots of competitors like Pathivara cine plaza are looking for
overtake .
• low service and high rated price on Tickets, Snacks and Beverage.
Objectives
• To awareness about the QFX services and quality among the customers.
• Identify the consumer response to the services of QFX.
• know the customers’ needs and expectation

4. Research Methodology
Research Design
• The research is design on the basis of problems, issues, objective, significant and limitations of the QFX
Cinema.
• a set of questions like yes/no question and multiple choice questions.
• collected information from the 25 customer through a set of questions.
Source of data
• Data is collected from the 25 customers of QFX Cinema.
• Our team members have collected the required data through primary data process method.
Sampling
• We sample the 25 customers of QFX Cinema to get the required information.
• sampling is done at different place and we mainly make sample on the local and young people.

5. Research Methodology
Methods
• we choose direct method to get directly communicated with customers.
• We prepared the total 25 set of questionnaire for them. We asked the questions to fill-up among
the young and local group of customers.
Statistical Analysis
• All the needed information is collected using direct method are statistically analyzed and
evaluated.
• MS word and Excel is the computer program we used to deliver the obtained information in
efficiently and effectively.

6. Presentation and Analysis of data
Quantitative data
• We have collected qualitative data from 25 customers of QFX Cinema through questionnaire process with set of 8 question
based on the research report.
1. Service Quality provided by QFX Cinema.
Fig of service quality
In above pie chart 48% customer I.e. 12 number of customer are satisfied as they had mark Good and 32% customer
i.e.8 are well satisfied as they had mark Very Good where remaining 5 customer had marked Bad as 20% of customer
are not satisfied with services provided by QFX Cinema.

7. 2.Level of Tickets price satisfaction
Fig of price satisfaction
In above figure 52% people dislike the level of price and 48% people like the level of price tickets in
QFX Cinema compared to other.

8. 3.Quality of food and Beverage provided by QFX.
..
Fig of Quality of food and beverage
Above chart shows that customers are more satisfied with the quality of food and beverage their as 0%
dislikes and 70% are Good and 30% are Very good.

9. 4. Price of food and Beverage provided by QFX .
Fig price of Food and Beverage
In above figure piece of food and beverage is maximum high with 68% and average is 32% where
low price is not there .i.e. 0.

10. 5. QFX Cinema screen Quality
Fig of screen quality
Here in diagram the screen Quality is loved by customers as it has 84% yes and only 16% people are no
I.e. Is liked the screen quality.

11. 6. Level of customer satisfaction on online service
provided by QFX .
Fig of online service level of satisfaction
In above diagram people are highly satisfied (51%) with the online services provided by QFX Cinema
whereas the less people are less satisfied (49%) with these services.

12. 7. Hygiene Environment of QFX Cinema.
Fig of hygiene environment
In above chart it shows large customers are satisfied (51%) with the hygiene environment of QFX
Cinema whereas the less customers are dissatisfied (49%).

13. 8. Testing the customer loyalty for suggest their friends to
go QFX rather than others.
Fig customer loyalty
In above diagram the customer will suggest their friends to go QFX Cinema as due to good screen at
first , Brand name also then due to family environment and hygiene.

14. Conclusion
• The customers of QFX Cinema of one-stop mall Birtamod , we found that customer
are more satisfied with the quality of screen and services provided by them.
• Customer are enjoying to watch movies in 3D and multiplex in QFX Cinema.
• Conclusively, QFX Cinema has been growing here yearly as providing quality screen
and Online ticketing service to the customers.

15. Recommendation
• QFX has to more focus on the current issues and problems to lead and over take its
competitors.
• It must focused on the customer satisfaction.
• Customers have been unsatisfied with the price of food and beverage provided their
due to high price so they had to maintain average price of goods.
• They should also offer discounts and schemes to their local customers.