This document summarizes a 3-day training on IRC marketing presented by Peggy Barber of Library Communication Strategies. The training covered marketing basics, building a marketing communications plan, research tools, defining audiences, key messages, strategies and developing an evaluation plan. Attendees were guided in drafting a marketing plan for their IRC with goals, objectives, tactics and benchmarks. Emphasis was placed on listening to customers, developing partnerships and using evaluation to improve future marketing efforts.
Creating a marketing communications plan toolsDeborah Spector
A Creative Solutions & Innovations Tool Kit that describes the tools included in Creating a Marketing Communications Plan. Tools include: SWOT & SWOT Interplay, Positioning your NPO, Channels, POST Development Tool and Message Development Box.
This document brings together a set of latest data points and publicly available information relevant for Telecommunication & Media. We are very excited to share this content and believe that readers will benefit immensely from this periodic publication immensely.
Life is a PITCH - Brand Communications and Public Relations 101Creative For More
If you are an entrepreneur, SME owner, or just looking to home your media skills, this webinar will help you understand the fundamentals of brand communications & public relations. You will learn the fundamentals of brand communications, how to build a purpose-driven narrative alongside a media strategy, and how to get media coverage for your business. We will also cover what it means to run a PR campaign and what angles are most likely newsworthy.
The document provides an overview for creating a strategic marketing communications plan, including defining goals and objectives, identifying target audiences, developing key messages, selecting communication channels, implementing tactics, and measuring success. It emphasizes the importance of research, segmentation of audiences, and creating a framework with vision, mission, positioning, and messages aligned with specific audience interests and values. The plan should have clear roles and timeline for execution while building in evaluation points to monitor effectiveness.
We are in the age of connectivity where there are over 4.33 billion active internet users worldwide and 3.9 billion unique mobile users. DIGITAL is here to stay.
Digital Marketing is a valuable asset to your businesses’ growth. It creates equal opportunity for SMEs, helps establish your presence online, enables you to track and monitor campaigns easily and most importantly, drives leads which in turn converts into sales. This presentation will teach you how to leverage digital marketing to drive awareness and grow.
If you’re been tasked with writing a communications strategy, let AB give you a helping hand. Our no-nonsense guide takes you through a 10-step process for planning and structuring your strategy.
The document discusses goals, objectives, strategies, and tactics for social media use. It provides examples of goals such as increasing sales or traffic. Objectives should be specific, measurable, attainable, relevant and timely. Sample tactics include sharing content, finding influencers, and participating in conversations. Case studies demonstrate goals for Threadless to attract Facebook fans, Starbucks to improve customer service, and an author to market her book through blogs and social networks. The document emphasizes researching audiences and having clear reasons for using social media.
Creating a marketing communications plan toolsDeborah Spector
A Creative Solutions & Innovations Tool Kit that describes the tools included in Creating a Marketing Communications Plan. Tools include: SWOT & SWOT Interplay, Positioning your NPO, Channels, POST Development Tool and Message Development Box.
This document brings together a set of latest data points and publicly available information relevant for Telecommunication & Media. We are very excited to share this content and believe that readers will benefit immensely from this periodic publication immensely.
Life is a PITCH - Brand Communications and Public Relations 101Creative For More
If you are an entrepreneur, SME owner, or just looking to home your media skills, this webinar will help you understand the fundamentals of brand communications & public relations. You will learn the fundamentals of brand communications, how to build a purpose-driven narrative alongside a media strategy, and how to get media coverage for your business. We will also cover what it means to run a PR campaign and what angles are most likely newsworthy.
The document provides an overview for creating a strategic marketing communications plan, including defining goals and objectives, identifying target audiences, developing key messages, selecting communication channels, implementing tactics, and measuring success. It emphasizes the importance of research, segmentation of audiences, and creating a framework with vision, mission, positioning, and messages aligned with specific audience interests and values. The plan should have clear roles and timeline for execution while building in evaluation points to monitor effectiveness.
We are in the age of connectivity where there are over 4.33 billion active internet users worldwide and 3.9 billion unique mobile users. DIGITAL is here to stay.
Digital Marketing is a valuable asset to your businesses’ growth. It creates equal opportunity for SMEs, helps establish your presence online, enables you to track and monitor campaigns easily and most importantly, drives leads which in turn converts into sales. This presentation will teach you how to leverage digital marketing to drive awareness and grow.
If you’re been tasked with writing a communications strategy, let AB give you a helping hand. Our no-nonsense guide takes you through a 10-step process for planning and structuring your strategy.
The document discusses goals, objectives, strategies, and tactics for social media use. It provides examples of goals such as increasing sales or traffic. Objectives should be specific, measurable, attainable, relevant and timely. Sample tactics include sharing content, finding influencers, and participating in conversations. Case studies demonstrate goals for Threadless to attract Facebook fans, Starbucks to improve customer service, and an author to market her book through blogs and social networks. The document emphasizes researching audiences and having clear reasons for using social media.
This document outlines a 4-step process for developing a successful social media program:
1. Identify goals such as reaching new customers or establishing thought leadership.
2. Find the target audience and which social platforms they use.
3. Set key performance indicators to measure success against goals, like blog traffic or Twitter followers.
4. Create a schedule for content creation and community management, and determine staffing needs.
Posh Concepts is a strategic marketing and consulting firm that offers public relations, marketing, and event planning services. It differentiates itself through a multidisciplinary approach and creative concepts. The firm aims to exceed clients' expectations. It provides these services through divisions for public relations, marketing, and event planning. Posh Concepts also owns related lifestyle and nonprofit organizations.
Qualitative Research is the foundational first step for ANY business that needs to know who their customer is and how it isn't. InterQ delivers transformative customer insights through focus groups, in-depth interviews, customer journey mapping and more..
How to write a marketing and
communications strategy
Bringing together all you’ve learned and all elements of the marketing mix to make a positive impact on
your target audience, here’s a simple accessible guide to creating future campaigns and a communications
strategy.
The document provides information on developing an effective communications assessment and plan. It includes a quiz to assess current communications, with scoring to indicate areas for improvement. Developing a strategic communications plan can help businesses improve direction, attract desired clients, save money, strengthen relationships, and establish industry leadership. The plan should define objectives, audiences, messages, and an action plan. Enlisting a public relations consultant can help streamline the planning process.
A practical guide to building a digital strategyLightb0x
There's a great deal of talk about building digital capacity within the arts, but what does this mean?
This guide will take you through the basics, looking at practical ways to use technology to reach and engage audiences, create content and build organisational resilience.
Posh Concepts Our philosophy is to provide our clients with creative, innovative concepts, in a sleek, professional manner, Posh Concepts is what we do, who we are and what we create. ~
This document provides a template for creating a social media governance framework for Company XYZ. It outlines the purpose, scope, roles and responsibilities for governing Company XYZ's social media program. The goals are to introduce consistency, focus on customers, and lay out clear ownership. Key aspects covered include governance structure, process, timeline, training, funding, and metrics for continuous improvement.
The document provides guidance on communications planning for an organization. It discusses why planning is important to support strategic goals, create common rules and responsibilities, understand resource needs, and measure effectiveness. It outlines different levels of planning from strategic to creative. It also covers defining stakeholders, key messages, channels, resources, and evaluating success through metrics. The overall purpose is to provide a framework to develop an effective communications plan.
This document discusses setting up an early warning system for competitive intelligence cooperatively within an organization. It recommends starting with sales and marketing contacts to build relationships and gather competitor information. Over time, the author expanded contacts across the company in areas like product development, executives, and logistics. The document also stresses using both primary sources like sales contacts and secondary sources like industry reports. It provides tips on organizing early warning efforts, building internal and external networks, and leveraging events like trade shows to gather competitive intelligence.
So you're planning an event to help market your brand; great choice!
One of the first big questions facing any event marketer is: how do I feel these seats with people? And even more importantly, how do I make sure they're the right people?
In this e-book, we'll give you the tools to bolster the size and guarantee the quality of your audience with a straightforward, three-pronged approach.
The document provides guidance on developing a social media engagement plan for a client by outlining key steps including understanding the client's audience, goals, industry and current communications; developing a strategy with objectives and tactics based on the research; and measuring results to adapt the plan over time. It also discusses strategies for engaging audiences like building conversations and communities as well as preparing for client meetings by researching their needs, relationships, and business.
This document provides an overview of strategic communications planning. It discusses key components of an effective communications plan including context, environmental scan, stakeholder analysis, objectives, strategy, audiences, announcements, messages, tactics, issues, budget, and evaluation. The document is intended to serve as a comprehensive guide for developing strategic corporate communications plans.
Socjomania is a consulting firm that provides strategic services in areas like innovation, marketing, sales, and HR. This document outlines their expertise, which includes directing brand strategy, optimizing digital services, and developing digitalization strategies for organizations. They take a human-centered approach and use methods like design thinking, service design, and agile methodologies. Their case studies demonstrate experience conducting research, workshops, and developing strategies and solutions for clients across various industries.
Changing Perceptions and Driving Narratives Through ResearchKeith Kirkpatrick
Keith Kirkpatrick is the principal of 4K Research & Consulting, LLC. He began his career as a technology and finance journalist before transitioning to focus on research and event production. His companies, 4K Research & Consulting and Eventicate, use research-driven narratives and content activation strategies to influence perceptions of brands, products, and services. They conduct both primary and secondary research and use various channels like video, social media, and email campaigns to engage audiences and extend the value of events. The goal is to develop comprehensive strategic narratives using insights from research to create, modify, and influence perceptions.
Presentatie marktontwikkeling online uitgeven en content strategieJan Benedictus
Presentatie van Jan Benedictus over marktonwikkelingen in online uitgeven, gehouden op 3 januari 2012 bij de kickoff van "The Challenge : reinventing Journalism"
Prostration provides health benefits by discharging electromagnetic waves from the body. A non-Muslim scientist discovered that putting one's forehead on the ground allows the body to discharge positive electromagnetic charges that can cause headaches, discomfort, and pain. Placing the forehead directly on the ground or sand while facing Mecca allows for the most efficient discharge of electromagnetic signals, as Mecca is located at the center of the Earth. While Muslims prostrate to obey God, there is wisdom in its health benefits as a means to discharge harmful electromagnetic waves from the body.
Liones community strategy checklist (English version)Jan Benedictus
This community strategy checklist helps you to analyse a community strategy in a structured way. Successively, the checklist:
1. Analysis of success factors, focusing on your target audience (it it really a community?)
2. Business case for a community strategy
3. The Ability to Execute a community strategy by your organization
Deze community-strategie checklist helpt je om op een gestructureerde manier de kansen voor een community-strategie te analyseren. Achtereenvolgens behandelt de checklist:
1. Analyse van succesfactoren, geredeneerd vanuit je doelgroep (is het wel een community?)
2. Businesscase voor een community-strategie
3. Slagvaardigheid: de Ability to Execute door jouw organisatie
Benedictus FontoXML presentation DITA best practicesJan Benedictus
This document discusses engaging subject matter experts in content creation and management. It addresses how companies can align their workflows with what authors need to be productive. Key challenges include making structured content easy for authors while still ensuring consistency, and providing real-time support and analytics to authors as they create content. The goal is to remove hurdles for authors so that content management systems are compelling to use rather than something authors find workarounds for.
This document discusses biomass as a renewable energy solution for utilities. It describes New Generation Biomass's mission to develop biomass, renewable energy, and biofuel facilities. It then provides details on various biomass technologies like woody biomass power plants, converting coal plants to biomass, torrefied wood co-firing with coal, biomass direct injection, anaerobic digesters, and landfill gas energy. New Generation Biomass seeks to partner with utilities to provide renewable energy solutions using these various biomass technologies.
Albert C. Rettenmaier is a technology and EPC executive with over 28 years of experience in gasification, biomass, power, oil, gas, renewables, and chemicals. He is currently the President and CEO of New Generation Biomass LLC, an emerging leader in biomass power generation. Previously, he was the President and CEO of Integrated Energy Solutions, where he invented and patented an algae co-firing technology. He has also held leadership roles at Black & Veatch and Ethyl Corporation.
This document outlines a 4-step process for developing a successful social media program:
1. Identify goals such as reaching new customers or establishing thought leadership.
2. Find the target audience and which social platforms they use.
3. Set key performance indicators to measure success against goals, like blog traffic or Twitter followers.
4. Create a schedule for content creation and community management, and determine staffing needs.
Posh Concepts is a strategic marketing and consulting firm that offers public relations, marketing, and event planning services. It differentiates itself through a multidisciplinary approach and creative concepts. The firm aims to exceed clients' expectations. It provides these services through divisions for public relations, marketing, and event planning. Posh Concepts also owns related lifestyle and nonprofit organizations.
Qualitative Research is the foundational first step for ANY business that needs to know who their customer is and how it isn't. InterQ delivers transformative customer insights through focus groups, in-depth interviews, customer journey mapping and more..
How to write a marketing and
communications strategy
Bringing together all you’ve learned and all elements of the marketing mix to make a positive impact on
your target audience, here’s a simple accessible guide to creating future campaigns and a communications
strategy.
The document provides information on developing an effective communications assessment and plan. It includes a quiz to assess current communications, with scoring to indicate areas for improvement. Developing a strategic communications plan can help businesses improve direction, attract desired clients, save money, strengthen relationships, and establish industry leadership. The plan should define objectives, audiences, messages, and an action plan. Enlisting a public relations consultant can help streamline the planning process.
A practical guide to building a digital strategyLightb0x
There's a great deal of talk about building digital capacity within the arts, but what does this mean?
This guide will take you through the basics, looking at practical ways to use technology to reach and engage audiences, create content and build organisational resilience.
Posh Concepts Our philosophy is to provide our clients with creative, innovative concepts, in a sleek, professional manner, Posh Concepts is what we do, who we are and what we create. ~
This document provides a template for creating a social media governance framework for Company XYZ. It outlines the purpose, scope, roles and responsibilities for governing Company XYZ's social media program. The goals are to introduce consistency, focus on customers, and lay out clear ownership. Key aspects covered include governance structure, process, timeline, training, funding, and metrics for continuous improvement.
The document provides guidance on communications planning for an organization. It discusses why planning is important to support strategic goals, create common rules and responsibilities, understand resource needs, and measure effectiveness. It outlines different levels of planning from strategic to creative. It also covers defining stakeholders, key messages, channels, resources, and evaluating success through metrics. The overall purpose is to provide a framework to develop an effective communications plan.
This document discusses setting up an early warning system for competitive intelligence cooperatively within an organization. It recommends starting with sales and marketing contacts to build relationships and gather competitor information. Over time, the author expanded contacts across the company in areas like product development, executives, and logistics. The document also stresses using both primary sources like sales contacts and secondary sources like industry reports. It provides tips on organizing early warning efforts, building internal and external networks, and leveraging events like trade shows to gather competitive intelligence.
So you're planning an event to help market your brand; great choice!
One of the first big questions facing any event marketer is: how do I feel these seats with people? And even more importantly, how do I make sure they're the right people?
In this e-book, we'll give you the tools to bolster the size and guarantee the quality of your audience with a straightforward, three-pronged approach.
The document provides guidance on developing a social media engagement plan for a client by outlining key steps including understanding the client's audience, goals, industry and current communications; developing a strategy with objectives and tactics based on the research; and measuring results to adapt the plan over time. It also discusses strategies for engaging audiences like building conversations and communities as well as preparing for client meetings by researching their needs, relationships, and business.
This document provides an overview of strategic communications planning. It discusses key components of an effective communications plan including context, environmental scan, stakeholder analysis, objectives, strategy, audiences, announcements, messages, tactics, issues, budget, and evaluation. The document is intended to serve as a comprehensive guide for developing strategic corporate communications plans.
Socjomania is a consulting firm that provides strategic services in areas like innovation, marketing, sales, and HR. This document outlines their expertise, which includes directing brand strategy, optimizing digital services, and developing digitalization strategies for organizations. They take a human-centered approach and use methods like design thinking, service design, and agile methodologies. Their case studies demonstrate experience conducting research, workshops, and developing strategies and solutions for clients across various industries.
Changing Perceptions and Driving Narratives Through ResearchKeith Kirkpatrick
Keith Kirkpatrick is the principal of 4K Research & Consulting, LLC. He began his career as a technology and finance journalist before transitioning to focus on research and event production. His companies, 4K Research & Consulting and Eventicate, use research-driven narratives and content activation strategies to influence perceptions of brands, products, and services. They conduct both primary and secondary research and use various channels like video, social media, and email campaigns to engage audiences and extend the value of events. The goal is to develop comprehensive strategic narratives using insights from research to create, modify, and influence perceptions.
Presentatie marktontwikkeling online uitgeven en content strategieJan Benedictus
Presentatie van Jan Benedictus over marktonwikkelingen in online uitgeven, gehouden op 3 januari 2012 bij de kickoff van "The Challenge : reinventing Journalism"
Prostration provides health benefits by discharging electromagnetic waves from the body. A non-Muslim scientist discovered that putting one's forehead on the ground allows the body to discharge positive electromagnetic charges that can cause headaches, discomfort, and pain. Placing the forehead directly on the ground or sand while facing Mecca allows for the most efficient discharge of electromagnetic signals, as Mecca is located at the center of the Earth. While Muslims prostrate to obey God, there is wisdom in its health benefits as a means to discharge harmful electromagnetic waves from the body.
Liones community strategy checklist (English version)Jan Benedictus
This community strategy checklist helps you to analyse a community strategy in a structured way. Successively, the checklist:
1. Analysis of success factors, focusing on your target audience (it it really a community?)
2. Business case for a community strategy
3. The Ability to Execute a community strategy by your organization
Deze community-strategie checklist helpt je om op een gestructureerde manier de kansen voor een community-strategie te analyseren. Achtereenvolgens behandelt de checklist:
1. Analyse van succesfactoren, geredeneerd vanuit je doelgroep (is het wel een community?)
2. Businesscase voor een community-strategie
3. Slagvaardigheid: de Ability to Execute door jouw organisatie
Benedictus FontoXML presentation DITA best practicesJan Benedictus
This document discusses engaging subject matter experts in content creation and management. It addresses how companies can align their workflows with what authors need to be productive. Key challenges include making structured content easy for authors while still ensuring consistency, and providing real-time support and analytics to authors as they create content. The goal is to remove hurdles for authors so that content management systems are compelling to use rather than something authors find workarounds for.
This document discusses biomass as a renewable energy solution for utilities. It describes New Generation Biomass's mission to develop biomass, renewable energy, and biofuel facilities. It then provides details on various biomass technologies like woody biomass power plants, converting coal plants to biomass, torrefied wood co-firing with coal, biomass direct injection, anaerobic digesters, and landfill gas energy. New Generation Biomass seeks to partner with utilities to provide renewable energy solutions using these various biomass technologies.
Albert C. Rettenmaier is a technology and EPC executive with over 28 years of experience in gasification, biomass, power, oil, gas, renewables, and chemicals. He is currently the President and CEO of New Generation Biomass LLC, an emerging leader in biomass power generation. Previously, he was the President and CEO of Integrated Energy Solutions, where he invented and patented an algae co-firing technology. He has also held leadership roles at Black & Veatch and Ethyl Corporation.
Converting from an EMail Culture to Sharepoint CultureRob Bogue
How to get off email for internal communication.
You can download this presentation now by visiting https://www.thorprojects.com/connect/gifts/presentations/converting-from-an-email-culture-to-a-sharepoint-culture.
This document provides an overview of Integrated Energy Solutions LLC and their Bio-Coal technology for co-firing algae and coal at power plants. The technology involves cultivating algae, harvesting it, and mixing it with coal for combustion. It can generate renewable energy at existing coal plants while reducing emissions. The company projects developing a $4 billion market by installing the technology at 2500 MW of capacity across favorable coal plant locations in the southern US.
This document discusses implementing Enterprise Content Management (ECM) solutions in SharePoint 2013. It provides an overview of key ECM features in SharePoint 2010 and 2013, including ease of use improvements, records management features, navigation and search capabilities. The document suggests SharePoint 2013 may be the right ECM platform due to its flexible access to content, improved metadata entry, and ability to answer questions about implementation.
Converting an eMail Culture into a SharePoint CultureRob Bogue
All of us use eMail -- but are we addicted to it? Take two simple tests to determine whether you are -- or are not addicted to email -- and whether your organization is. also learn how to get your organization to make the move to SharePoint.
You can download a newer version of this presentation now by visiting https://www.thorprojects.com/connect/gifts/presentations/converting-from-an-email-culture-to-a-sharepoint-culture.
1. The document discusses the evolution of management theories from 1887 to the present. It outlines several influential thinkers and their contributions, including Frederick Taylor's scientific management, Henri Fayol's 14 principles of management, and Max Weber's bureaucracy theory.
2. Key classical organization theories are described, such as scientific management, bureaucracy theory, and Fayol's 14 principles. Influential mid-20th century developments included the human relations movement and Elton Mayo's Hawthorne experiments.
3. More recent administrative and behavioral science approaches incorporated the works of thinkers like Chester Barnard, Douglas McGregor, and William Ouchi. Overall the document provides a broad overview of the historical development of management theories.
This document provides an overview and history of the AmeriCorps national service program. It describes AmeriCorps as a federally funded, locally implemented domestic peace corps program that places members in communities to meet critical needs while providing education awards. The document also outlines member benefits, prohibited activities, and Bonner AmeriCorps policies that members must follow during their term of service.
Quintin Tahau from Transpower, the owner of the NZ grid tells the story of how to maintain, upgrade and improve the NZ grid. Told at the Wellington IEA DSM storytelling workshop on March 17, 2014.
This document discusses building social businesses and addresses common questions around the topic. It explains that social media is shifting how people access and share information. When building a social business, organizations should consider how to align employee talent with goals, who will manage social media efforts, and how to measure success beyond just financial metrics. A blended governance model where authority is distributed but with central guidance is often most effective for social business. Measurement of social impact can be difficult but focusing on value creation over strict ROI is important.
Piano aria sicilia capitolo 7 la pag 229 sono state incollate 18 righe del...Pino Ciampolillo
ANZA’,TOLOMEO,SANSONE,GULLO,INTERLANDI,ITALCEMENTI,ZUCCARELLO,D’ANGELO,ANGELA BIANCHETTI, ELETTRODOTTO, ENEL, Erin Brockovich, Gianluca Rossellini, Giusy Pollino, induzione magnetica, ITALCEMENTI, Luigi Maximilian Caligiuri, PACE DEL MELA, SACELIT, TRALICCI, TUMORI,BRUNO, CUTINO, ENEA,ELEZIONI AMMINISTRATIVE 2009, BODY CENTER,ISOLA DELLE FEMMINE,LUCIDO MARIA STELLA, LOTTIZZAZIONE LA PALOMA, LUCIDO, MAFIA, PALAZZOTTO, POMIERO, PORTOBELLO, RISO, UFFICIO TECNICO COMUNALE,VOTO DI SCAMBIO,AIELLO MARIA,AIELLO PAOLO,BATTAGLIA ROSALIA,CARDINALE,CUTINO MARCELLO,GIUCASTRO,GUTTADAURO,LUCIDO SALVATORE,BOLOGNA, PAL_azzotto,PELOSO,CALTANISETTA,PORTOBELLO,Riso Napoleone,Riso Rosaria,ISOLA DELLE FEMMINE,REGGIO CLABRIA,SCIOGLIMENTO CONSIGLIO COMUNALE,MAFIA,INFILTRAZIONI MAFIOSE,COPACABANA,POMIERO,BRUNO
Roberto Cappelletti, LUCIDO ANTONINO RISO NAPOLEONE LUCIDO MARIA STELLA BODY CENTER ENEA CIMITERO DECADENZA AREA LOTTO 7 A DETERMINA DEL 3 SETTORE N.40, LUCIDO ANTONINO RISO NAPOLEONE LUCIDO MARIA STELLA BODY CENTER ENEA CIMITERO DECADENZA AREA LOTO 7 A DET DEL 1 SETT N.157
SENTENZA 864 2013,BRUNO FRANCESCO,BRUNO PIETRO,MOROSINI,STEFANO GALLINA,ENEA VINCENZO,ISOLA DELLE FEMMINE,SAN LORENZO 1,SAN LORENZO 2,LO BONO VINCENZO,RENAULT 18/TL,8 GIUGNO 1982,TAORMINA GIUSEPPE,ENEA PIETRO,ISOLA DELLE FEMMINE, FIAT 124 BIANCA,D’AGOSTINO BENEDETTO BENNY,MUTOLO,NAIMO,ONORATO,PROCEDIMENTO PENALE 4538 1993 R.G.N.R.,LO PICCOLO,RICCOBONO,MICALIZZI,BRUNO PIETRO,ADDIO PIZZO 5,COPACABANA,BADALAMENTI,VASSALLO GIUSEPPE,TROJA ANTONINO,BRUNO GIUSEPPE, SCALICI SALVATORE,COSTA CORSARA,AIELLO GIUSEPPE BENITO,ALIMENA GIUSEPPALO CICERO,POMIERO GIUSEPPE,LUCIDO,CATALDO,CARDINALE,B.B.P.,BRUNO GIOVANNI FACIAMACCHIATA,D’AGOSTINO VINCENZO,CARDINALE GIUSEPPA,RICCOBONO CATERINA,UVA MARIA,IMPASTATO GIOVANNI,CONIGLIO MARIA CONCETTA,
Wipro changed its risk management policy from hedging only foreign assets and liabilities to hedging anticipated US dollar revenues. This amounted to speculating on the currency as fluctuations in revenues would indirectly impact assets and liabilities as well. Wipro hedged 67.2% of expected USD revenues for 2005, which was deemed an adequate hedge given past growth rates. However, Wipro expected the INR to appreciate, which did not occur, so it needs to rethink its hedging policy and strategy after September 2004 to recover losses from INR depreciation and gain profits on future hedging.
The document summarizes Stephen Covey's book "The 7 Habits of Highly Effective People". It outlines the key principles of each habit in 1-3 sentences. Habit 1 is being proactive by taking responsibility for your life. Habit 2 is beginning with the end in mind by envisioning your goals and direction. Habit 3 is putting first things first by prioritizing what is most important.
The document provides an overview of developing a marketing communication plan for an IRC (information resource center). It discusses key elements of a plan including research, goals, objectives, positioning, key messages, target audiences, and communication strategies. The plan should define goals and measurable objectives, identify a unique selling proposition, craft a clear key message, determine target audiences, and select appropriate inreach and outreach communication strategies. Developing partnerships and utilizing word-of-mouth marketing are also addressed.
Creating a Strategic Marketing Communications Plan explores the role of marketing communications in your organization, describes research tools, reviews the elements of a marketing communications plan and shows you how to create a strategic marketing communications plan.
The document outlines the agenda for a three-day marketing workshop for Information Resource Officers (IROs). The workshop will cover basic marketing principles and tools to help IROs build comprehensive marketing communication plans for their International Resource Centers (IRCs). Participants will learn about research, defining audiences, developing key messages and goals, and identifying strategies like social media, partnerships, and word-of-mouth marketing to include in their plans. Time is provided each day for IROs to work on draft plans, which will be presented on the second day for discussion. Upon completion of the workshop, IROs will have a marketing communication plan to help promote their IRC.
The document discusses marketing fundamentals and the 30-second elevator pitch. It defines marketing and covers the classic 4 P's of marketing. It also outlines 8 steps to create a marketing plan including conducting a situation analysis, setting objectives and strategies, creating a budget, determining tactics, coordinating efforts, measuring effectiveness, and evaluating results. Additionally, it discusses how social media impacts marketing and the importance of a concise 30-second elevator pitch.
The document discusses marketing fundamentals and the 30-second elevator pitch. It defines marketing and covers the 4 P's of marketing. It also discusses 8 steps to create a marketing plan including situation analysis, objectives, strategies, budget, tactics, coordination, effectiveness measurement, and evaluation. Social media's role in marketing is explained and the importance of a concise 30-second elevator pitch is emphasized to concisely communicate value.
This document summarizes a meeting agenda for developing a communications strategy for Northeast Kingdom Learning Services (NEKLS). The agenda covers introductions, reviewing objectives and success factors, communications/branding/marketing, audience identification, tool inventory, internal communications, and a SWOT analysis. The objectives are to partner with NEKLS to develop a communications strategy and identify deployment tactics. Critical success factors include team engagement, continual examination and modification of processes, and universal buy-in. The meeting considers branding vs marketing, when to examine communications, audience analysis, information capture from audiences, internal communication tools, and a SWOT analysis.
This document outlines the requirements for starting a successful social media project. It discusses establishing a social media strategy using the 5Ps framework of plan, position, platforms, people, and performance. It emphasizes listening to social media first to understand audiences and goals. Engaging on social media enables companies to stay close to customers. Key requirements for listening, engaging, and ensuring success are reliable tools, focused team members, clear guidelines, and performance metrics.
The document provides information about PR360, a multi-day conference taking place from 27-30 April 2015 in London. It will include workshops, a two-day PR summit, and an internal communications focus day. The PR summit will feature keynote speakers and breakout sessions on topics like social media, branding, measurement, and crisis communications. It will also include the PRWeek Global Awards ceremony. Attendees can choose to attend individual days or multiple days for additional savings. The event aims to bring together PR and communications professionals from around the world to share best practices and insights.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
The document provides an overview and history of the role of account planning. It begins by discussing how account planning originated in the 1960s in response to issues with how advertising agencies were developing marketing strategies. It was pioneered by Stephen King and Stanley Pollitt who felt consumer research should play a bigger role. The role has since expanded beyond advertising agencies to other industries. The document then outlines some of the key roles an account planner may take on, such as conducting market research, analyzing data, moderating focus groups, developing strategies, and more. It aims to provide a revised definition of what account planning entails.
Clear comms strategy - Small charities communications conference, 11 July 2018CharityComms
Julius Honnor, digital strategist, and Laura Robertson, content strategist, Contentious
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document discusses social media trends and best practices. It defines social media as online conversations and outlines popular social media platforms. Statistics show the massive scale of social media usage. The benefits of social media for businesses include increasing visibility, engagement, and finding new customers. The document recommends developing a social media strategy that identifies goals, target audiences, and which platforms to use based on audience preferences. It also emphasizes listening to online conversations, appointing social media owners, training employees, and measuring results. Examples are given of companies that are effectively leveraging social media.
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011Ministry of Education
הרצאה בסגנון של דואט שיתופי.
רונן עפר מאפריל ייעוץ עסקי הציג את המגמות ואת הבסיס התאורטי, בעולם המדיה החברתית.
סיגלית סובל סביון ממערך האינטרנט במינהל תקשוב ומערכות מידע, השלימה בדוגמאות ותובנות מהעשייה במשרד החינוך.
We will share how to truly evaluate how well your company is marketing itself. When it comes down to actually evaluating PR initiatives, organizations aren't exactly sure. Marketing and PR is considered > intangible in terms of its ROI and associating an actual matrix to its value. Companies know that they need it but consider it a gray area when it comes to setting expectations for their in-house team as well as for their public relation agency, if they have one.
Here are just a few of the questions we will consider along with the importance of why we are considering them:
Is your company vision clearly mapped out for today and for future products and/or services as a context for all company communications?
Have you developed your company's key messages for each unique audience and defined competitive differentiators?
Are you utilizing a matrix to measure the overall success in communicating the company's key messages effectively?
Are you getting placements in at least 50% of relevant editorial opportunities? How do you know?
In producing third-party endorsements, customer testimonials, and success studies, how are you marketing them?
Are you actively seeking award opportunities? How many awards have you received so far this year?
Have you conducted a perception study to understand how your key constituents perceive your company?
We will provide a "How To" PR guide and explain the importance of measuring the results. PR performance measurement encompasses a measure of business value, of strategic alignment and of marketing efficiency. It can seem too abstract to fit easily into a concrete measurement like it does for sales but through our 10 plus years of PR experience, we definitely have seen the PR measurement matrix evolve. Our presentation will help organizations get a handle on setting PR expectations as well as how to successfully fulfill those expectations. We are excited to share with the group through our experience, industry research and customer stories on how organizations are able to evaluate what PR investments they should make along with how to measure their outcome and success.
The Secret Ingredients to Marketing on a Small BudgetFlint Group
How do you prioritize and make marketing decisions that will have an impact on your business if you have limited funds? This presentation will walk you through the steps to identify goals, develop strategies, and determine best uses of your marketing dollars.
Stakeholder engagement, communications or knowledge on working abroad – who cares? workshop
Communication stream, facilitated by Andrew Bell, Jayne James and Ann Pilkington
Thursday 16 November 2017
APM People Specific Interest Group (People SIG)
Mentus presented "Time to Get Social" to the BIOCOM CRO Group who was interested in learning more about how to effectively implement and manage an ongoing, impactful Social Media campaign for their company.
The document provides an overview of modules for account leadership training, including understanding the client's business, agency, communication planning, and creative briefs. It covers topics like knowing the client, their market, competitors, and developing a communications plan through frameworks like SWOT analysis, Boston Consulting Group matrix, and ROI springboards. The document emphasizes rigor and imagination in developing creative briefs to provide direction while inspiring creativity.
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011April Marketing & PR
The document discusses social media trends and strategies. It defines social media as online conversations and lists common social media platforms. Statistics show rapid growth and widespread use of social media. The old world of isolated communication has changed to a new world of networked conversations. Companies are advised to participate in social media to define their brand, find customers and improve communication. A social media strategy should determine goals, target audiences and how to listen and engage on relevant platforms. Key success factors include empowering employees, having realistic goals and measuring return on investment. Examples are given of companies effectively using social media.
Similar to Q:\elenita\irc directors workshop quito 2010\barbar marketing workbook 21 may 10 (20)
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.