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HOW CAN THESE
              PROGRAMS BE MADE TO
             BENEFIT ALL EMPLOYEES?




Copyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential   shapeup.com
Provide Access For All Employees

Some alternatives to computer-based
wellness programs:
                                          “We have a vast majority of
    •   Smartphones                        employees that don’t have
                                           a computer but do need to
    •   Cell phone (SMS)
                                                 lose weight.”
    •   Direct mail
                                               – ShapeUp Client
    •   Via managers and internal teams

    •   On-site clinics




                                                                        2
Be Inclusive of All Employees

Strive to engage employees that may               “We have an older population
                                                    with an average age of 49,
have never considered their health
                                                    and it is 80% male. Most of
before:                                           them have lousy health habits
                                                  and don’t go to the doctor. 25-
    •   Start basic. Educate about risk factors    30% of our population is high
        and solutions.                                          risk.”


    •   Leverage healthy people as an
        example, make them wellness
        champions.
                                                    “We need to educate our
                                                     employees. In the first 6
    •   Be friendly and encouraging about          months of this year, 58 pre-
        change, not intimidating.                      diabetic employees
                                                   transitioned into diabetes.”




                                                                                    3
Use Social As A Strategy to Reach More People

 Accessible: Employees can help each other get involved in the program,
  helping wellness managers create broader accessibility


 Unintimidating: Friends and coworkers can welcome each other into the
  program in a welcoming, bottom-up fashion


 Sets an example: Healthy coworkers can take the lead and serve as a role
  model for others who are just starting out


 Engaging: Online social wellness programs regularly engage people with an
  average BMI of 30, a generally difficult-to-reach population


 Unifying: This approach unites dispersed and diverse employees to work
  together



                                                                              4
How KeyBank Reached Large Numbers


   “This program has started us in the right direction. It has activated our
 population, united our employees, and shown them that being healthy can
   indeed be fun. The program has helped us to reach the majority of our
  employees and to build a positive feeling around our corporate wellness
  initiatives. Certainly, this program has achieved higher participation than
                    any other program we’ve implemented.”

            — Sandy Rosenberg, Vice President, Clinical Manager,
                      Employee Benefits, KeyBank




                                                                                5
Prepared by:
   ShapeUp
   www.shapeup.com
   @shapeupdotcom




Copyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential   shapeup.com

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Q9 all employees

  • 1. HOW CAN THESE PROGRAMS BE MADE TO BENEFIT ALL EMPLOYEES? Copyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential shapeup.com
  • 2. Provide Access For All Employees Some alternatives to computer-based wellness programs: “We have a vast majority of • Smartphones employees that don’t have a computer but do need to • Cell phone (SMS) lose weight.” • Direct mail – ShapeUp Client • Via managers and internal teams • On-site clinics 2
  • 3. Be Inclusive of All Employees Strive to engage employees that may “We have an older population with an average age of 49, have never considered their health and it is 80% male. Most of before: them have lousy health habits and don’t go to the doctor. 25- • Start basic. Educate about risk factors 30% of our population is high and solutions. risk.” • Leverage healthy people as an example, make them wellness champions. “We need to educate our employees. In the first 6 • Be friendly and encouraging about months of this year, 58 pre- change, not intimidating. diabetic employees transitioned into diabetes.” 3
  • 4. Use Social As A Strategy to Reach More People  Accessible: Employees can help each other get involved in the program, helping wellness managers create broader accessibility  Unintimidating: Friends and coworkers can welcome each other into the program in a welcoming, bottom-up fashion  Sets an example: Healthy coworkers can take the lead and serve as a role model for others who are just starting out  Engaging: Online social wellness programs regularly engage people with an average BMI of 30, a generally difficult-to-reach population  Unifying: This approach unites dispersed and diverse employees to work together 4
  • 5. How KeyBank Reached Large Numbers “This program has started us in the right direction. It has activated our population, united our employees, and shown them that being healthy can indeed be fun. The program has helped us to reach the majority of our employees and to build a positive feeling around our corporate wellness initiatives. Certainly, this program has achieved higher participation than any other program we’ve implemented.” — Sandy Rosenberg, Vice President, Clinical Manager, Employee Benefits, KeyBank 5
  • 6. Prepared by: ShapeUp www.shapeup.com @shapeupdotcom Copyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential shapeup.com