A new research study from Yahoo! and the brand development and marketing insight consultancy, Added Value, details women’s needs and how they relate to the online channels they use on a daily basis.
Communicating effectively between generations is essential for building relationships and business in a hyper-connected world. Yet navigating between generations can be difficult and sensitive.
This presentation examines how to use marking messages effectively to succeed in today's marketplace with the additional challenge of general complexities; the different demands, values and preference of today's multi-generational buyers.
3 Reasons you're looking for the wrong influencersJoão Romão
Marketers and Social Media professionals are focusing on Influencers. On this post, I try do dismistify some common beliefs and practices.
Know your influencers on http://getsocial.io
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
If your nonprofit doesn’t have a solid outreach strategy to cultivate women donors and activists, your organization is missing out on huge opportunities to grow your advocacy and donor base. Why? Women account for 85% of all consumer purchases including everything from autos to health care to donating money to charity. In fact, women make contributions to twice as many charitable organizations as men do. Women also bring in half or more of the income in 55 percent of U.S. households. And Women ages 50 and older control a net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. Need more reasons to cultivate women? Women also volunteer much more than men do. Thirty-two percent of women, compared to just 25 percent of men, volunteer across every state, age group and education level. Join Allyson Kapin, Founding Partner of Rad Campaign and Women Who Tech, Jocelyn Harmon of Care2 and Wendy Harman of the American Red Cross for this exciting panel. During the session these seasoned marketers and nonprofit campaigners will give you the low down on:
· how powerful and important women are to the vitality of nonprofits including hard data that you can take back to the office and share with others.
· how to reach women across multiple channels ranging from direct mail to social media
· how to plan a multi-channel campaign to successfully reach women.
Social Media & Women Truckers Part OneTruck Driver
In my preview to "Social Media & Women Truckers: Part One" I ask the question "What are you Sponsoring?" with regards to Women entering the trucking industry. My personal story is complete but I will continue to use social media to raise awareness to this fixable problem. I am sharing the basics of tranparency which can reflect on you in a positive way or a negative way, it’s up to you.
How we can bring our stories to life - a guide for charities sounddelivery
Booklet written for sounddelivery's Social Media Exchange event on 27th January 2014, featuring tips and ideas on how charities can use their stories to make an impact.
Social media is an easy, inexpensive way to communicate with your nonprofit's potential donors. Learn some strategies about how to engage your audience!
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
Sometimes the best Preventionist struggle to answer the question, “What is prevention?” In the world of drug prevention, there is a gap between what we know works, and what actually happens in many prevention organizations. This high-energy workshop will challenge you to think differently and will help you to remember that information dissemination simply tries to change what people KNOW, while effective prevention works to change what people DO. Come find out if your organization knows how to tell the right story, how to be positive, how to message appropriately with youth, and how to harness information in appropriate and productive ways.
The launch of the Versus Arthritis brand CharityComms
Shree Rajani, head of communications and Bronte McConnell, social media manager, Versus Arthritis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This three hour social media seminar was given to the Androscoggin County Chamber of Commerce. It covers the basics of where social media came from, how your website and email list fits, and how to use social media for your small business or nonprofit.
A new research study from Yahoo! and the brand development and marketing insight consultancy, Added Value, details women’s needs and how they relate to the online channels they use on a daily basis.
Communicating effectively between generations is essential for building relationships and business in a hyper-connected world. Yet navigating between generations can be difficult and sensitive.
This presentation examines how to use marking messages effectively to succeed in today's marketplace with the additional challenge of general complexities; the different demands, values and preference of today's multi-generational buyers.
3 Reasons you're looking for the wrong influencersJoão Romão
Marketers and Social Media professionals are focusing on Influencers. On this post, I try do dismistify some common beliefs and practices.
Know your influencers on http://getsocial.io
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
If your nonprofit doesn’t have a solid outreach strategy to cultivate women donors and activists, your organization is missing out on huge opportunities to grow your advocacy and donor base. Why? Women account for 85% of all consumer purchases including everything from autos to health care to donating money to charity. In fact, women make contributions to twice as many charitable organizations as men do. Women also bring in half or more of the income in 55 percent of U.S. households. And Women ages 50 and older control a net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. Need more reasons to cultivate women? Women also volunteer much more than men do. Thirty-two percent of women, compared to just 25 percent of men, volunteer across every state, age group and education level. Join Allyson Kapin, Founding Partner of Rad Campaign and Women Who Tech, Jocelyn Harmon of Care2 and Wendy Harman of the American Red Cross for this exciting panel. During the session these seasoned marketers and nonprofit campaigners will give you the low down on:
· how powerful and important women are to the vitality of nonprofits including hard data that you can take back to the office and share with others.
· how to reach women across multiple channels ranging from direct mail to social media
· how to plan a multi-channel campaign to successfully reach women.
Social Media & Women Truckers Part OneTruck Driver
In my preview to "Social Media & Women Truckers: Part One" I ask the question "What are you Sponsoring?" with regards to Women entering the trucking industry. My personal story is complete but I will continue to use social media to raise awareness to this fixable problem. I am sharing the basics of tranparency which can reflect on you in a positive way or a negative way, it’s up to you.
How we can bring our stories to life - a guide for charities sounddelivery
Booklet written for sounddelivery's Social Media Exchange event on 27th January 2014, featuring tips and ideas on how charities can use their stories to make an impact.
Social media is an easy, inexpensive way to communicate with your nonprofit's potential donors. Learn some strategies about how to engage your audience!
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
Sometimes the best Preventionist struggle to answer the question, “What is prevention?” In the world of drug prevention, there is a gap between what we know works, and what actually happens in many prevention organizations. This high-energy workshop will challenge you to think differently and will help you to remember that information dissemination simply tries to change what people KNOW, while effective prevention works to change what people DO. Come find out if your organization knows how to tell the right story, how to be positive, how to message appropriately with youth, and how to harness information in appropriate and productive ways.
The launch of the Versus Arthritis brand CharityComms
Shree Rajani, head of communications and Bronte McConnell, social media manager, Versus Arthritis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This three hour social media seminar was given to the Androscoggin County Chamber of Commerce. It covers the basics of where social media came from, how your website and email list fits, and how to use social media for your small business or nonprofit.
1. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
How can social media be used to
improve people’s health and health
care?
2. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
Create thousands of mini-movements by harnessing the
positive power of mob mentality
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…and watch it go
Sample Tweets from Engage
With Grace’s annual blog
rally to promote end-of-life
planning
4. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
Amplify your message through social media with tools like
Thunderclap
5. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
And when you see those not-so-great health messages,
don’t complain…show us how you’d do it better
6. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
6
#greatchallenges accepted @ElizaCorp
