The document discusses how social media can be used to improve health and healthcare. It suggests harnessing people's collective efforts through coordinated social media campaigns to promote issues like end-of-life planning. It also recommends using tools like Thunderclap to amplify messages and challenges readers to provide positive alternatives to negative health messages they see online.

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How can social media be used to
improve people’s health and health
care?

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Create thousands of mini-movements by harnessing the
positive power of mob mentality

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…and watch it go
Sample Tweets from Engage
With Grace’s annual blog
rally to promote end-of-life
planning

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Amplify your message through social media with tools like
Thunderclap

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And when you see those not-so-great health messages,
don’t complain…show us how you’d do it better

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#greatchallenges accepted @ElizaCorp