The document describes the design elements used in a magazine cover and contents to attract and address the audience. The cover uses a minimalist background and relaxed model making eye contact to set a casual tone. The contents have a sophisticated rectangular layout with many images and eye-catching elements. Dynamic images and quotes are used throughout to engage the audience, along with personal pronouns and questions to build a relationship between the writer and reader.

1. How did you attract & address your audience? Elliot Mateus

2. CoverRelaxed & Understated like music.Minimalist background is filled.Model is making eye contact.Cool clothes and acoustic guitar.Free Gift.Competition.Technological Elements.

3. ContentsSophisticated & slightly formal rectangular layout.Several images + artwork.Models are making eye contact.Lots of interesting, modernand relevant artists.Technology features.

4. DPSDynamic image.Large quote is eye-catching.Model is making eye contact onthe main image.Exclusivity indicator.Question and Answer formula of text.

5. TextIntroArtist and magazine signposted. Personal pronouns (‘We’) form relationship between writer and audienceTechnology elementlinks with magazinesconcept.Wider music references to appeal to music veterans and to inform newcomers.Follow-on question gives continuity to the text. Statements before questions are more interactional than transactional.Album reference point authenticates artistRhetorical questioninvolves the audience